- Our Blog
Paid Media, Shared Media Alright folks – it’s time for someone to say it. Your content promotion strategy is probably dependent on clickbait, and nobody likes it. In fact, everyone hates it, and it is ruining the online experience for all of us. As content marketers, we all know how critical content promotion is. Just because you write it doesn’t mean that they will read it.
If you create an amazing content piece, but nobody trusts it, does it have any real business impact? This is the question more content marketers should be asking themselves. For all the discussion currently taking place around content marketing, the issue of trust is perhaps the most critical. At the end of the day, if people do not trust (or know) your organization, then no ...
As I’ve shared before, research from Nielsen confirms that consumers rely on content from trusted, third-party experts more than branded content and user reviews when learning about new products and making purchase decisions. Notice that the Nielsen study specifically calls out the value of “Experts”, not “Influencers.
If the explosion of native ads over the last year has taught us anything, its that there is a ton of potential for them, and that all of that potential can be easily squandered if a single, core issue is not addressed. And that core issue is trust. Unfortunately, far too much of the conversation around native advertising over the past year has focused on the best way to format ...
Raise your hand if you’ve ever produced a piece of content – whether it was a video, a blog post, a white paper, etc. – that just didn’t get any traction at all. You spent a lot of time (and money) producing the content, and it was a great, customer-focused piece – but it just didn’t get any views and didn’t generate any traffic or leads. Believe me, we’ve all been there.
Earning the consumer’s trust is one of the most difficult undertakings that we as marketers are tasked with. But once you earn a consumer’s trust, they are far more likely to do business with you, engage with your brand, help spread the word and recommend you to others. Trust is elusive, but it is also extremely powerful.