Robert Brady

  • Targeting 101 for Yahoo Gemini

    If you haven’t heard, Yahoo is getting back into the PPC game with Yahoo Gemini. You can read a great summary by John Lee, but know that Marissa Mayer is serious about this so you should be thinking about how Yahoo Gemini fits into your future plans as well. The upshot of Yahoo Gemini: it’s a native advertising play. For example, if you go to Yahoo.

    Robert Brady/ 3Q Digitalin Paid Search- 16 readers -
  • How to Write Content-Caliber Ad Copy

    Pay-per-click (PPC) advertising continues to spread to more and more social networks (think Facebook, LinkedIn, Twitter, Instagram, Pinterest, etc.) and native ad formats (think Yahoo Gemini and the new Bing Native Ads announced last week.) With so many PPC ads shown for something other than a response to a keyword-based search, advertisers need to up their ad copy game.

    Robert Brady/ 3Q Digitalin Social Paid Search Content How To's- 17 readers -
  • 5 Things Successful PPC Managers Do In The Morning

    In the PPC industry I come across a lot of really smart people. Some are amazing at building and managing a large team. Others are exceptional analysts capable of spotting trends in data that you though was about as clear as muddy water. Still others are amazing tacticians who constantly push the limits of every feature to find how to get even more performance.

    Robert Brady/ Search Engine People Blogin Paid Search- 25 readers -
  • Staying Ahead of the PPC Curve

    February 4th, 2015 Robert Brady Posted in Agency Life, PPC Industry | No Comments » The other day there was a lively discussion on #ppcchat about strengths & weaknesses (it sounded a little bit like a job interview), but the question that really jumped out to me was this, “Q5: What do you believe is the biggest threat to your status as a PPC professional? In other words, why might you be.

    Robert Brady/ Clix Marketing PPC Blogin Paid Search- 15 readers -
  • The 34 Twitter Experts You Should Follow On Twitter

    Twitter is a fabulous platform to stay current on certain topics in less time. Experts are effectively curating the best content by what information they choose to tweet, retweet, and favorite. In that spirit of giving, here are 34 of the top PPC experts you should be following on Twitter. (For SEO experts to follow, click here) Brad Geddes – @bgtheory Probably the best pe ...

    Robert Brady/ Search Engine People Blogin Social Paid Search- 13 readers -
  • A PPC Carol: The Ghost of PPC Future

    Ebenezer Scroogle had been incredulous during his visit from the Ghost of PPC Past, but during his visit from the Ghost of PPC Present he began to see the error of his ways. His tightfisted approach to his PPC was costing him dearly and he knew that his next visitor, the Ghost of PPC Future, would only bring more clarity to his realization.

    Robert Brady/ Clix Marketing PPC Blogin Paid Search- 12 readers -
  • A PPC Carol: The Ghost of PPC Present

    December 3rd, 2014 Robert Brady Posted in Christmas 2014 | No Comments » Having completed his lesson from the Ghost of PPC Past, Ebenezer now awaits the arrival of his 2nd visitor, the Ghost of PPC Present. His wait isn’t long and soon the room begins to fill with light, laughter, and the presence of a peculiar ghost. The Ghost of PPC Present is loud and gregarious.

    Robert Brady/ Clix Marketing PPC Blogin Paid Search- 12 readers -
  • A PPC Carol: The Ghost of PPC Past

    Our story begins in the office of Ebenezer Scroogle. Once again, as the calendar turns from November to December, he hears the chatter about Cyber Monday and Christmas Sales, to which he replies with his usual “Bah Humbug”. However, this holiday season will not be like all the others for Ebenezer Scroogle is due to be visited by 3 ghosts to remind him of the value of the holida ...

    Robert Brady/ Clix Marketing PPC Blogin Paid Search- 14 readers -
  • The Big 5 Ad Copy Triggers

    November 21st, 2014 Robert Brady Posted in Ad Copy Strategy | No Comments » Recently I had the chance to listen to a presentation by Marcus Sheridan (@TheSalesLion on Twitter) as he spoke about content marketing. He’s a very dynamic speaker and he had some very thought provoking ideas about how marketers should be educators more than salespeople.

    Robert Brady/ Clix Marketing PPC Blogin Paid Search- 12 readers -
  • Are Dynamic Search Ads Right For You?

    November 10th, 2014 Robert Brady Posted in eCommerce, Google AdWords, PPC Tactics | No Comments » Say you’re a small business that has quite a few products for sale on your website. You want to promote your products via Google AdWords and you start to learn what that will take. You do some keyword research and start breaking out all the different variations into tightly themed ad groups.

    Robert Brady/ Clix Marketing PPC Blogin Paid Search- 13 readers -
  • #PPCFright2014 Day 6 – Do You See Dead Data?

    October 25th, 2014 Robert Brady Posted in Halloween 2014, Special Series | No Comments » Caution: Spoiler Alert (but if you haven’t seen The Sixth Sense by now, you’re not going to) I remember the first time I watched The Sixth Sense. That point at the end when you learn that Bruce Willis’ character has been dead the whole time? Yeah, I was totally floored and couldn’t wait ...

    Robert Brady/ Clix Marketing PPC Blogin Paid Search Facebook Twitter- 11 readers -
  • How To Lock In Your Location Extensions

    September 24th, 2014 Robert Brady Posted in Google AdWords | No Comments » You’ve probably seen AdWords listings with an address listed below the ad copy. It’s blue and hyperlinked so that if a user clicks it will automatically search for the address and business on Google Maps. Here is an example: However, the other day I got an email from a client that their location ext ...

    Robert Brady/ Clix Marketing PPC Blogin Paid Search Google How To's- 8 readers -
  • How To Set A PPC Budget

    Build Your Budget by eric731 This is a pretty typical part of my initial call with a prospective client. Me: What is the budget for your PPC? Prospective Customer: If I can put in $1 and get out $2, then as much as we need. (laughing) Me: Of course, but how much will the initial budget be while we test and figure out how much comes out for every $1 we put in? Prospective Customer: Hmm.

  • Getting Started with LinkedIn Ads

    LinkedIn is one of the most underappreciated PPC platforms today for 2 reasons. First, the awesome targeting capabilities. You can target by geography, job function, job title, job seniority, company, industry, gender, age, skills and groups. Since LinkedIn users create very detailed profiles to help their professional networking, the targeting is quite accurate and gets yo ...

    Robert Brady/ PPC Heroin Paid Search- 3 readers -
  • How To Be The Perfect PPC Client

    Conversations amongst PPC professionals often gravitate toward nightmare clients. The ones who called at all hours of the day, dictated what should be done in the account & when, or were never satisfied, even by exemplary results. As I think about these situations, I have considered that nobody is happy. The manager feels belittled or berated.

    Robert Brady/ Clix Marketing PPC Blogin Affiliate Paid Search How To's- 7 readers -