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With over 467 million users across 200+ countries and 24 languages, LinkedIn is a fantastic opportunity for advertisers who define their core audiences by characteristics like job title, industry, company, seniority, etc. LinkedIn has offered a self-serve advertising platform for several years, but I’ve noticed that adoption has been slow.
If you haven’t heard, Yahoo is getting back into the PPC game with Yahoo Gemini. You can read a great summary by John Lee, but know that Marissa Mayer is serious about this so you should be thinking about how Yahoo Gemini fits into your future plans as well. The upshot of Yahoo Gemini: it’s a native advertising play. For example, if you go to Yahoo.
Pay-per-click (PPC) advertising continues to spread to more and more social networks (think Facebook, LinkedIn, Twitter, Instagram, Pinterest, etc.) and native ad formats (think Yahoo Gemini and the new Bing Native Ads announced last week.) With so many PPC ads shown for something other than a response to a keyword-based search, advertisers need to up their ad copy game.
In the PPC industry I come across a lot of really smart people. Some are amazing at building and managing a large team. Others are exceptional analysts capable of spotting trends in data that you though was about as clear as muddy water. Still others are amazing tacticians who constantly push the limits of every feature to find how to get even more performance.
February 18th, 2015 Robert Brady Posted in Ad Copy Strategy, Ad Extensions, Bing Ads, PPC Ad Text Writing | No Comments » The other day I was running a couple searches on Bing (yes, as an internet marketing professional I regularly use Bing) and came across an ad extension that I haven’t seen before.
February 4th, 2015 Robert Brady Posted in Agency Life, PPC Industry | No Comments » The other day there was a lively discussion on #ppcchat about strengths & weaknesses (it sounded a little bit like a job interview), but the question that really jumped out to me was this, “Q5: What do you believe is the biggest threat to your status as a PPC professional? In other words, why might you be.
Twitter is a fabulous platform to stay current on certain topics in less time. Experts are effectively curating the best content by what information they choose to tweet, retweet, and favorite. In that spirit of giving, here are 34 of the top PPC experts you should be following on Twitter. (For SEO experts to follow, click here) Brad Geddes – @bgtheory Probably the best pe ...
by Photomatt28 By now, everyone has heard of Black Friday, and the common belief is that the day is so named because it is the tipping point for retail businesses between losses on the year and profits. If that's the case, making the Christmas shopping season a success is critical. Of course, you're not the only business out there looking to cash in on the holiday rush.
Ebenezer Scroogle had been incredulous during his visit from the Ghost of PPC Past, but during his visit from the Ghost of PPC Present he began to see the error of his ways. His tightfisted approach to his PPC was costing him dearly and he knew that his next visitor, the Ghost of PPC Future, would only bring more clarity to his realization.
December 3rd, 2014 Robert Brady Posted in Christmas 2014 | No Comments » Having completed his lesson from the Ghost of PPC Past, Ebenezer now awaits the arrival of his 2nd visitor, the Ghost of PPC Present. His wait isn’t long and soon the room begins to fill with light, laughter, and the presence of a peculiar ghost. The Ghost of PPC Present is loud and gregarious.
Our story begins in the office of Ebenezer Scroogle. Once again, as the calendar turns from November to December, he hears the chatter about Cyber Monday and Christmas Sales, to which he replies with his usual “Bah Humbug”. However, this holiday season will not be like all the others for Ebenezer Scroogle is due to be visited by 3 ghosts to remind him of the value of the holida ...
November 21st, 2014 Robert Brady Posted in Ad Copy Strategy | No Comments » Recently I had the chance to listen to a presentation by Marcus Sheridan (@TheSalesLion on Twitter) as he spoke about content marketing. He’s a very dynamic speaker and he had some very thought provoking ideas about how marketers should be educators more than salespeople.
November 10th, 2014 Robert Brady Posted in eCommerce, Google AdWords, PPC Tactics | No Comments » Say you’re a small business that has quite a few products for sale on your website. You want to promote your products via Google AdWords and you start to learn what that will take. You do some keyword research and start breaking out all the different variations into tightly themed ad groups.
October 29th, 2014 Robert Brady Posted in Halloween 2014, Special Series | No Comments » In most movies, ghosts are portrayed as specters to be feared. I have yet to meet someone that wanted to be haunted (hey, that rhymes). Sometimes they can even influence the world of the living in negative ways (looking at you Stay Puft Marshmallow Man and Slimer).
October 25th, 2014 Robert Brady Posted in Halloween 2014, Special Series | No Comments » Caution: Spoiler Alert (but if you haven’t seen The Sixth Sense by now, you’re not going to) I remember the first time I watched The Sixth Sense. That point at the end when you learn that Bruce Willis’ character has been dead the whole time? Yeah, I was totally floored and couldn’t wait ...
October 8th, 2014 Robert Brady Posted in Agency Life, Google AdWords | No Comments » The other day I was reviewing an AdWords audit for a small advertiser (about $1500/month in click spend). We went through many aspects of the account from conversion tracking to keyword match types to landing pages.
September 24th, 2014 Robert Brady Posted in Google AdWords | No Comments » You’ve probably seen AdWords listings with an address listed below the ad copy. It’s blue and hyperlinked so that if a user clicks it will automatically search for the address and business on Google Maps. Here is an example: However, the other day I got an email from a client that their location ext ...
September 16th, 2014 Robert Brady Posted in Agency Life | No Comments » A couple weeks back I wrote a post about how to be the perfect PPC client. While PPC professionals love to share horror stories about terrible clients, I often hear some pretty horrific stories from clients about their previous PPC provider.
Build Your Budget by eric731 This is a pretty typical part of my initial call with a prospective client. Me: What is the budget for your PPC? Prospective Customer: If I can put in $1 and get out $2, then as much as we need. (laughing) Me: Of course, but how much will the initial budget be while we test and figure out how much comes out for every $1 we put in? Prospective Customer: Hmm.
LinkedIn is one of the most underappreciated PPC platforms today for 2 reasons. First, the awesome targeting capabilities. You can target by geography, job function, job title, job seniority, company, industry, gender, age, skills and groups. Since LinkedIn users create very detailed profiles to help their professional networking, the targeting is quite accurate and gets yo ...