robert cordray

  • 5 Keys for Using Big Data Effectively in Marketing

    Big data has a host of benefits for marketers; even SMBs can get in a game once reserved for enterprise-level players. One of the obstacles to big data’s effectiveness is tackling the sheer possibility of benefits it provides. Let’s jump into five ways to make significant inroads using big data. 1.

    3Q Digital- 13 readers -
  • 4 Benefits of Using an Instructional Designer For Content Marketing

    With the economic marketplace more competitive than ever, manufacturers are taking a more proactive approach towards attracting and retaining customers, as well as building brand allegiance. Though the purpose may be well intended, online content marketing often finds itself misaligned, in garnering an audience’s attention, heightening the interest and desire, establishing br ...

    3Q Digitalin Content- 17 readers -
  • Craft Content Marketing Campaigns to Increase Consumer Education

    Consumer education is one of the most critical ways of serving customers and attracting others. Competition in the world today means every company wants to be the best in the industry. Effective content marketing programs incorporate very robust consumer education strategies. It’s one of the ways of connecting with the audience, building a brand, and ensuring the business has ...

    3Q Digitalin Content- 18 readers -
  • Find Hidden Profit with Google’s New Cohort Analysis Tool

    E-commerce users have a powerful new tool to add to their tool box. In early February 2015, Google released the Google Cohort Analysis, a deep-analysis tool added to the Google Analytics suite. Businesses are able to look at their customers in a way that is more meaningful to long-term profits. Rather than presenting analysts with data that represents a single point in time, ...

    3Q Digitalin Google- 16 readers -
  • 5 Common E-Commerce Pitfalls and How to Avoid Them

    It’s a big day when a brand’s e-commerce website goes live. This could be followed by intense disappointment when sales don’t meet expectations. Many e-commerce business owners become frustrated when they can’t understand what went wrong. It’s possible there is no problem with the marketing plan, products or the sales market. It could be the website.

    3Q Digitalin How To's- 12 readers -
  • 7 Ways to Use Big Data to Increase ROI

    Companies are solving major problems with big data. They are refining processes, improving productivity, and increasing their bottom line by relying on powerful software solutions. The solutions enable decision makers to better understand behaviors, trends, processes, and other factors that may be potentially affecting the company’s productivity.

    3Q Digital- 8 readers -
  • 4 Examples of Thinking Outside the Box with Content Marketing

    Creative content marketing techniques are one of the most effective ways for companies to raise awareness and expand their target audience in an effort to increase sales revenue. The competition is fierce, and most online marketing experts start their campaigns by saturating the most relevant social media networking sites.

    3Q Digitalin Social Content- 12 readers -