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The affiliate industry is nuanced. There are many players, layers, and moving parts. While some of these nuances are what make the affiliate model unique and valuable, such as connecting compensation to outcomes, there are others that are less desirable. What’s more is that, if a company is unaware of them, they risk damaging their brand.
What exactly is affiliate marketing? What’s a “cookie”? How do I get compensated for promoting a brand? Whether you’re thinking about signing up with a brand as an affiliate or have already done so, chances are, you have a lot of questions. To help you better understand this marketing model and how to be successful with it, we’ve compiled a list of some of the commonly asked q ...
This article was originally published on Entrepreneur.com Culture is a powerful force that can cause people to make decisions that aren’t in their companies’ best interests. And when the status quo doesn’t allow for honest internal communication, businesses can end up facing disaster. Consider what happened with Volkswagen’s “no-failure” culture and its emissions-test scandal.
Display advertising has long been a staple of digital marketing. It’s visual and compelling, it presents a clear call to action, and it can help create recall and brand awareness. But does it really? What if a majority of those metrics — impressions, clicks, and conversions — were actually a sham? Unfortunately, as companies demand more transparency from their advertising par ...
This article was originally published in Forbes. When an employee is unhappy, there are usually a few telltale signs. Dental appointments, sudden illnesses and car trouble become more frequent as the employee sneaks off to job interviews. The time he used to spend working on company projects is now devoted to overhauling his LinkedIn profile.
This article originally appeared in Multichannel Merchant. Affiliate marketing has been evolving at a rapid pace for the last few years and this year looks like it will be no exception. From new methods of attribution and new frontiers in mobile to non-traditional partnership opportunities to global expansion, 2015 will bring lots of changes to the industry.
This article was originally published in CMO.com. Many CMOs in charge of affiliate management aren’t entirely sure what they need to run a successful program. In the best-case scenario, their programs don’t reach their full potential. But in the worst-case scenario, they become a branding liability and an actual cost center if margins and fraud aren’t properly managed.
This article was originally published by Performance In. Right now, “incrementality” is a hot word in online affiliate marketing. According to our friends at Affiliate Window in a recent blog post, incrementality “consists of sales that an advertiser would not have obtained without a publisher’s contribution”.
This article was originally published by Inc. on Nov 21, 2014 Many entrepreneurs mistakenly believe their ideas are the key to their success. Yes, you need a good idea that meets a real need, but great ideas by themselves are actually worth very little. About 15 years ago, I heard a venture capitalist give the best advice I’d ever heard: “We don’t consider ideas proprietary ...
One of the biggest aggravations for retailers with affiliate programs continues to be coupon sites that target the company’s trademark in both paid and organic search. This tactic is used to snag customers who are often already on the site or in the shopping cart and costs merchants money without delivering much value.
This article originally appeared in the Muse. Do you ever sit at work and think about how much more productive you could be somewhere else? Maybe you need more peace and quiet than your office can provide. Or maybe you’re so distracted with figuring out how to get your kids from school on time that you hardly get enough work done to be home by dinner.
Imagine you’re in a nice hotel in a city you’re unfamiliar with, and you’re looking for some help making dinner reservations at a popular restaurant. What would most people do in this situation? They’d ask the concierge for recommendations. Now, imagine that after asking the concierge for a recommendation, he responds, “Before I recommend this restaurant, I have to tell you a ...
Content Marketing, Owned Media, Paid Media Imagine you’re in a nice hotel in a city you’re unfamiliar with, and you’re looking for some help making dinner reservations at a popular restaurant. What would most people do in this situation? They’d ask the concierge for recommendations. Now, imagine that after asking the concierge for a recommendation, he responds, “Before I r ...
This article originally appeared in Smart Insights The globalization of e-commerce, coupled with a growing American demand for British goods, has many UK retailers eyeing the US market. And with global B2C e-commerce expected to reach $1.5 trillion this year, they’re not alone. Retailers across the world are tapping into this lucrative consumer base with sophisticated affiliate programs.
This article originally appeared in Under30CEO. If you don’t have kids of your own, you probably know as much about working parents as you do about different brands of diaper cream — not a lot. Conventional wisdom may tell you that employees with children may not be as productive or reliable as those without.
If you’ve been to a major conference recently, chances are you’ve been scanned. Most conference badges now come equipped with QR codes that allow attendees with smartphones to scan your badge and capture your contact information. This often happens when you have a discussion with someone at a booth or in exchange for a giveaway.
We’re excited to share that Acceleration Partners has received the #260 spot on the prestigious 2014 Inc. 500 list of the fastest growing private companies. This is the second year in a row we have received this honor, moving up nearly 100 places and joining a very select group of businesses to have ever repeated on the list.
Acceleration Partners would like to congratulate seven of its clients for making the 2014 Internet Retailer Top 500. adidas, CustomInk, Gymboree, ModCloth, Shutterfly, Target, and zulily all made the list of the top five hundred e-retailers based on annual online revenues. Making the list is a huge accomplishment for any business and we’re especially proud to be working with s ...
A largely unnoticed, yet important event in affiliate attribution occurred a few weeks ago and may set the stage for larger industry changes. The change was made by our friends at Wayfair.com, a major online home store for furniture and decor, which significantly altered how it will compensate and value the affiliates in its program.
These days, Amazon is practically synonymous with online retail. With the Jeff Bezos-led behemoth pioneering free two-day shipping, drone delivery, and many other innovations, it shows no signs of slowing down. For many online shoppers, Amazon is their first and only stop when they want to make a purchase.