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The affiliate industry is nuanced. There are many players, layers, and moving parts. While some of these nuances are what make the affiliate model unique and valuable, such as connecting compensation to outcomes, there are others that are less desirable. What’s more is that, if a company is unaware of them, they risk damaging their brand.
What exactly is affiliate marketing? What’s a “cookie”? How do I get compensated for promoting a brand? Whether you’re thinking about signing up with a brand as an affiliate or have already done so, chances are, you have a lot of questions. To help you better understand this marketing model and how to be successful with it, we’ve compiled a list of some of the commonly asked q ...
This article was originally published on Entrepreneur.com Culture is a powerful force that can cause people to make decisions that aren’t in their companies’ best interests. And when the status quo doesn’t allow for honest internal communication, businesses can end up facing disaster. Consider what happened with Volkswagen’s “no-failure” culture and its emissions-test scandal.