Robert Glazer

  • Affiliate Marketing FAQ’s for Beginners

    What exactly is affiliate marketing? What’s a “cookie”? How do I get compensated for promoting a brand? Whether you’re thinking about signing up with a brand as an affiliate or have already done so, chances are, you have a lot of questions. To help you better understand this marketing model and how to be successful with it, we’ve compiled a list of some of the commonly asked q ...

    Robert Glazer/ Acceleration Partners- 9 readers -
  • 4 Ways to Combat Growing Display Advertising Fraud

    Display advertising has long been a staple of digital marketing. It’s visual and compelling, it presents a clear call to action, and it can help create recall and brand awareness. But does it really? What if a majority of those metrics — impressions, clicks, and conversions — were actually a sham? Unfortunately, as companies demand more transparency from their advertising par ...

    Robert Glazer/ Relevancein Display- 10 readers -
  • No More Two Weeks’ Notice: How To End The Employee Disappearing Act

    This article was originally published in Forbes. When an employee is unhappy, there are usually a few telltale signs. Dental appointments, sudden illnesses and car trouble become more frequent as the employee sneaks off to job interviews. The time he used to spend working on company projects is now devoted to overhauling his LinkedIn profile.

    Robert Glazer/ Acceleration Partnersin How To's- 13 readers -
  • 5 Affiliate Marketing Trends for 2015

    This article originally appeared in Multichannel Merchant. Affiliate marketing has been evolving at a rapid pace for the last few years and this year looks like it will be no exception. From new methods of attribution and new frontiers in mobile to non-traditional partnership opportunities to global expansion, 2015 will bring lots of changes to the industry.

    Robert Glazer/ Acceleration Partnersin Affiliate Mobile- 18 readers -
  • How To Effectively Manage An Affiliate Program

    This article was originally published in CMO.com. Many CMOs in charge of affiliate management aren’t entirely sure what they need to run a successful program. In the best-case scenario, their programs don’t reach their full potential. But in the worst-case scenario, they become a branding liability and an actual cost center if margins and fraud aren’t properly managed.

    Robert Glazer/ Acceleration Partnersin Affiliate How To's- 16 readers -
  • Your Ideas Aren’t Proprietary — Execution Is

    This article was originally published by Inc. on Nov 21, 2014 Many entrepreneurs mistakenly believe their ideas are the key to their success. Yes, you need a good idea that meets a real need, but great ideas by themselves are actually worth very little. About 15 years ago, I heard a venture capitalist give the best advice I’d ever heard: “We don’t consider ideas proprietary ...

    Robert Glazer/ Acceleration Partners- 8 readers -
  • A Step-by-Step Guide to Getting Any Work Schedule You Want

    This article originally appeared in the Muse. Do you ever sit at work and think about how much more productive you could be somewhere else? Maybe you need more peace and quiet than your office can provide. Or maybe you’re so distracted with figuring out how to get your kids from school on time that you hardly get enough work done to be home by dinner.

    Robert Glazer/ Acceleration Partners- 9 readers -
  • Are Inconsistent FTC Guidelines Unfair To Affiliate Marketers?

    Content Marketing, Owned Media, Paid Media Imagine you’re in a nice hotel in a city you’re unfamiliar with, and you’re looking for some help making dinner reservations at a popular restaurant. What would most people do in this situation? They’d ask the concierge for recommendations. Now, imagine that after asking the concierge for a recommendation, he responds, “Before I r ...

    Robert Glazer/ Relevancein Affiliate Content- 11 readers -
  • Want Stuff Done Right? Get a Mom or Dad on Your Team

    This article originally appeared in Under30CEO. If you don’t have kids of your own, you probably know as much about working parents as you do about different brands of diaper cream — not a lot. Conventional wisdom may tell you that employees with children may not be as productive or reliable as those without.

    Robert Glazer/ Acceleration Partners- 1 readers -
  • Why Not to Scan People’s Badges at Conferences

    If you’ve been to a major conference recently, chances are you’ve been scanned. Most conference badges now come equipped with QR codes that allow attendees with smartphones to scan your badge and capture your contact information. This often happens when you have a discussion with someone at a booth or in exchange for a giveaway.

    Robert Glazer/ Acceleration Partnersin Facebook- 8 readers -
  • Seven AP Clients Make the Internet Retailer Top 500

    Acceleration Partners would like to congratulate seven of its clients for making the 2014 Internet Retailer Top 500. adidas, CustomInk, Gymboree, ModCloth, Shutterfly, Target, and zulily all made the list of the top five hundred e-retailers based on annual online revenues. Making the list is a huge accomplishment for any business and we’re especially proud to be working with s ...

    Robert Glazer/ Acceleration Partners- 6 readers -
  • A Watershed Moment in Affiliate Attribution

    A largely unnoticed, yet important event in affiliate attribution occurred a few weeks ago and may set the stage for larger industry changes. The change was made by our friends at Wayfair.com, a major online home store for furniture and decor, which significantly altered how it will compensate and value the affiliates in its program.

    Robert Glazer/ Acceleration Partnersin Affiliate- 14 readers -