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Wow is there a lot of talk about automation these days. Whether it’s marketing automation, or programmatic advertising, or artificial intelligence bots that automagically write our content – more than ever it seems marketers are looking for algorithms that can help them scale and optimize their efforts.
At Content Marketing World this year, I met the CMO of a mid-sized B2B company. During our discussion about the event (and how great it was), he said, “Robert, you know the thing that I’m missing is how we’re ever going to draw a line from content marketing to top-line revenue. If I can’t do that,” he said, “then I’m not sure we actually should do content marketing.
I can’t help but think about this lyric these days: “As I walked on Through troubled times My spirit gets so downhearted sometimes So where are the strong And who are the trusted? And where is the harmony? Sweet harmony. ’Cause each time I feel it slippin’g away, just makes me wanna cry.