robert yardy

  • What can we learn about marketing automation from the movie Airplane!

    A common misconception about Marketing Automation is that you just hit autopilot and then sit back and watch the conversions roll in. Anyone that’s seen the movie Airplane! will know that just hitting the autopilot button isn’t always a good idea! Marketing automation is no different to any other internal process, service or action within your company.

    Econsultancy- 4 readers -