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Holiday Marketing on Social Media is one of the most important things non profits can do to increase donations, volunteer ...
Step-by-step guide on how to set up Facebook ads tracking with the new Facebook pixel. ...
Google has recently launched smart goals which means you can majorly growth hack AdWords campaigns if you know how. Here ...
Si usted es uno de los 968 millones de personas que se conectan a Facebook cada día, se habrán dado cuenta que la plataforma ofrece tres ubicaciones diferentes para colocar anuncios (también conocidas como Facebook Placements): desktop newsfeed, mobile newsfeed y desktop right column. Facebook también ofrece anuncios fuera de Facebook a través de sitios de redes (llamada red ...
If you are one of the 968 million people who log into Facebook each day, you may have noticed the platform offers three different ad placements, namely desktop newsfeed, mobile newsfeed, and desktop right column. Facebook also offers ads outside of Facebook through network sites (called audience network) as well as ads on Instagram.
Facebook launched Instagram Ads a while ago and while the launch was highly anticipated, many businesses didn’t jump on the opportunity to advertise on Instagram. The Instagram audience might not be for everyone and ads required a linked Instagram account that of course needs upkeep. Starting form the first week of December 2015, businesses can now run Instagram Ads without ...
Videos have become one of the most important components of the online user experience. 300 hours of video are uploaded to YouTube per minute and this number is only going to increase due to the growing number of online devices with video capabilities and the successful user engagement videos create.
The Pareto Principle, also referred to as “The 80/20 Rule,” is frequently used to manage businesses, but can be equally useful to make online marketing decisions. The 80/20 Rule has always been important to me, not only because it was named after an economist (Vilfredo Pareto) from my home country, Italy, but because I always look for the most efficient way to achieve my goals.
One of the most effective ways to sell online is to take advantage of behavioral psychology. In other words, being aware of what subconsciously triggers specific actions can significantly boost the performance of any marketing campaign. While the general idea of behavioral psychology applies to both online and offline marketing, the implementation differs dramatically.
Google AdWords shopping campaigns are a great way to generate more sales but even the tiniest mistake can make the difference between the campaign being profitable or a waste of money. Some shopping campaigns are already profitable but are missing out on optimization opportunities simply because of the way they are set up.
Google AdWords is adding new features at a fast pace, making it easier than ever for advertisers to manage a campaign. With 2015 approaching, I thought it would be great to compile a list of features that would make our ad optimization procedure more effective! 1. Customize The Device Bid Modifier at The Keyword Level We all know the importance of keywords in our accounts.
Bing is an opportunity for any business to advertise at a typically lower cost than Google and reach a different audience. Even though a Bing campaign might look similar to AdWords at first sight, it requires different management and optimization strategies. Here are five best practices for the setup of a successful Bing campaign.
Google AdWords allows advertisers to add custom columns to their campaign statistics such as impression share, bid strategy type, shares, comments, follows, and more. As mentioned in part 1 of this article series, one of the most underestimated tools are assist clicks as well as so-called click assisted conversions, commonly referred to as assisted conversions.
Google AdWords allows advertisers to add custom columns to their campaign statistics. Metrics include impression share, bid strategy type, shares, comments, follows, and more. One of the most underestimated tools are the custom columns for search funnels, namely assist clicks and assisted conversions.
Video content is no longer on the rise – it has taken its place among the royalty of content sources. Videos cross our paths everywhere we go, inlcuding on Amazon’s e-book bestseller lists, e.g. Tim Ferriss’s “The 4-Hour Cook” which resembles more a movie than a text-based ebook, on our phones with Vine or Instagram, and even Facebook recently decided to offer video advertising.
Smartphone users worldwide will total 1.75 billion in 2014. This means having a mobile optimized website is fundamental in maximizing your marketing budget. It is a mistake to simply create a mobile version of your existing website. Instead, create a website customized to the behavior of mobile users, independent from your desktop site.
Have you heard about the Mountain View Summit (MTV Summit) held yearly at Google? Every year Google awards a few agencies around world with the opportunity to get access to an AdWords Event in its headquarter and share industry best practices. This year I had the honor to be selected for Italy, and I am happy to share some of most important learning points with SEJ readers.