Rocco Baldassarre

  • 7 Great Ways to Advertise on YouTube

    Videos have become one of the most important components of the online user experience. 300 hours of video are uploaded to YouTube per minute and this number is only going to increase due to the growing number of online devices with video capabilities and the successful user engagement videos create.

    Rocco Baldassarre/ Search Engine Journalin Social YouTube- 16 readers -
  • 5 Ways to Use the 80/20 Rule for AdWords

    The Pareto Principle, also referred to as “The 80/20 Rule,” is frequently used to manage businesses, but can be equally useful to make online marketing decisions. The 80/20 Rule has always been important to me, not only because it was named after an economist (Vilfredo Pareto) from my home country, Italy, but because I always look for the most efficient way to achieve my goals.

    Rocco Baldassarre/ Search Engine Journalin Paid Search- 10 readers -
  • 8 Ways To Sell More Online With Behavioral Psychology

    One of the most effective ways to sell online is to take advantage of behavioral psychology. In other words, being aware of what subconsciously triggers specific actions can significantly boost the performance of any marketing campaign. While the general idea of behavioral psychology applies to both online and offline marketing, the implementation differs dramatically.

    Rocco Baldassarre/ Search Engine Journal- 8 readers -
  • 7 AdWords Features We Would Like to See in 2015

    Google AdWords is adding new features at a fast pace, making it easier than ever for advertisers to manage a campaign. With 2015 approaching, I thought it would be great to compile a list of features that would make our ad optimization procedure more effective! 1. Customize The Device Bid Modifier at The Keyword Level We all know the importance of keywords in our accounts.

    Rocco Baldassarre/ Search Engine Journalin Paid Search YouTube- 4 readers -
  • 10 Best Practices for Mobile Optimized Websites

    Smartphone users worldwide will total 1.75 billion in 2014. This means having a mobile optimized website is fundamental in maximizing your marketing budget. It is a mistake to simply create a mobile version of your existing website. Instead, create a website customized to the behavior of mobile users, independent from your desktop site.

    Rocco Baldassarre/ Search Engine Journalin Google- 7 readers -