Rodger Johnson

  • Will Content Shock Lead to Better Content Curation?

    Content Curation, Content Marketing, Executive's Corner, Owned Media Early this year Mark Schaefer electrified the content marketing community. In his post, “Content Shock: Why content marketing is not a sustainable strategy,” he argued, at its current rate of growth, content marketing won’t make economic sense for some to pursue as a strategy.

    Rodger Johnson/ Relevancein Content- 10 readers -
  • How to Beat the Inverse Proportionality Marketing Paradox

    Earned Media, Executive's Corner, Owned Media, Relationship Building There’s a problem in marketing that’s keeping my colleague awake at night. He wants to provide his clients with excellent results, but finds new and emerging channels of communication present a perplexing problem. In this article, “The Late-Adoption/Profitability Paradox,” he hypothesizes that emerging se ...

    Rodger Johnson/ Relevancein How To's- 7 readers -
  • Leveraging Agenda-Setting to Earn Your Share of Discussion

    What I am about to share isn’t the conventional wisdom most professionals would prescribe. It’s a media relations strategy aptly described as “walking to the beat of your own drum.” This may sound odd to you because most professionals would say earning mentions in stories that are occurring in the media right now holds tremendous value.

    Rodger Johnson/ Relevance- 12 readers -