roger c. parker

  • Last-minute Guide to 2014’s Best New Books for Content Marketers

    For the third year in a row, it has been a great time for new books that can make a big difference for entrepreneurs and marketers looking for ways to improve their content marketing skills. As in previous years, the range of books continues to expand beyond titles containing “content marketing.” As described in my previous book roundups (June 2012, May 2013, December 2013, Ju ...

    Content Marketing Institutein Content- 8 readers -
  • Drive Retail Sales with B2C Content Marketing: 8 Tips + a Checklist

    In a recent post on content marketing strategy, Britt Klontz described a common problem: Helpful content is often scattered across a website, getting posted in multiple locations (and in multiple formats) rather than in a structured, centralized place. The solution, she contends, is to create a resource center: “Essentially, a resource center is a site within a site, where all ...

    Content Marketing Institutein Content- 15 readers -