roger c. parker

  • 7 Changes Forward-Thinking Marketers Need to Consider in 2017

    As the season of reflection is upon us, it’s an ideal time to explore how much our industry has changed — and what lies ahead. As someone who has been in publishing and marketing for many years, I have seen the industries evolve a great deal. What can enterprise marketers learn from publishing and marketing organizations? Here are seven changes those industries have experienc ...

    Content Marketing Institute- 32 readers -
  • How to Train Your Brain for Content Marketing Greatness

    At Content Marketing World 2016, I was cheered by the emphasis placed on content quality. Clearly, “good is no longer good enough.” Less and better are more important than “good.” The emphasis on quality was introduced in keynote talks and reinforced by numerous presenters: Joe Pulizzi stated “Mediocre content will hurt your brand more than nothing at all.

    Content Marketing Institutein Content How To's- 24 readers -
  • Last-minute Guide to 2014’s Best New Books for Content Marketers

    For the third year in a row, it has been a great time for new books that can make a big difference for entrepreneurs and marketers looking for ways to improve their content marketing skills. As in previous years, the range of books continues to expand beyond titles containing “content marketing.” As described in my previous book roundups (June 2012, May 2013, December 2013, Ju ...

    Content Marketing Institutein Content- 14 readers -
  • Drive Retail Sales with B2C Content Marketing: 8 Tips + a Checklist

    In a recent post on content marketing strategy, Britt Klontz described a common problem: Helpful content is often scattered across a website, getting posted in multiple locations (and in multiple formats) rather than in a structured, centralized place. The solution, she contends, is to create a resource center: “Essentially, a resource center is a site within a site, where all ...

    Content Marketing Institutein Content- 21 readers -