roger c. parker

  • 7 Changes Forward-Thinking Marketers Need to Consider in 2017

    As the season of reflection is upon us, it’s an ideal time to explore how much our industry has changed — and what lies ahead. As someone who has been in publishing and marketing for many years, I have seen the industries evolve a great deal. What can enterprise marketers learn from publishing and marketing organizations? Here are seven changes those industries have experienc ...

    Content Marketing Institute- 32 readers -
  • How to Train Your Brain for Content Marketing Greatness

    At Content Marketing World 2016, I was cheered by the emphasis placed on content quality. Clearly, “good is no longer good enough.” Less and better are more important than “good.” The emphasis on quality was introduced in keynote talks and reinforced by numerous presenters: Joe Pulizzi stated “Mediocre content will hurt your brand more than nothing at all.

    Content Marketing Institutein Content How To's- 25 readers -