roger juntilla

  • This Is Your First-Party Data On Steroids

    In this era of expansion of data-driven marketing, brands and their agencies have been eager to put their first-party data to work — to truly take advantage of this asset they’ve had at their fingertips. This includes customer relationship management (CRM) data, website, owned social media assets and other data sets.

    Marketing Land- 11 readers -
  • A New Cross-Channel Frontier: Attribution

    As an industry, we have the desire to achieve total attribution — a perfectly detailed understanding of how all media in our cross-channel mix are performing. But despite our aspiration and progress, the path to full visibility is generally considered a few years out. And in many ways, we are still trying to figure out how to get there.

    Marketing Land- 17 readers -
  • Connecting The Dots With Device Targeting

    We have reached a true cross-screen state. A recent comScore report revealed that in the past four years alone, time spent by platform is up dramatically in the US. Americans are spending 394% more time on their smartphones and 1,721% more time on their tablets; and this mobile activity isn’t even stealing time from the desktop — people are spending 37% more time on their co ...

    Marketing Landin Display Retargeting- 8 readers -