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Hidden within Google's search quality rating guidelines are five important insights into the kinds of s ...
LOCAL & THE PLACE OF HUMANS by Justin Sanger, Founder & CEO, SupportLocal. Presented at the Search Engine Land Summit at SMX Advanced 2014 in Seattle. Say goodbye to local search as we know it. We have entered into a period of the human algorithm. ...
Make Diversification a Major Part of All SEO Strategy September 15, 2015 by Roger Montti Leave a Comment It’s shaky to build a site around ranking for keywords. Google has moved on from simply matching keyword strings in a search query to keyword strings on a web page. Search results are based on identifying searcher intent and matching what they’re trying to accomplish to ...
For search engines, links have at least two functions. Links are a signal of relevance and links are a signal of authority (which includes a lack of authority, too!). Outlinks (links that point to a page on another site) can indicate what a web page is about. If a web page links to sites about green widgets then it could be a signal that the page is about widgets or about green widgets.
Trust is a popular metric for determining the authority level of a website or page. The concept of trust is based on a research paper by Yahoo and Stanford University researchers. TrustRank is based on the idea that good sites tend to link to other good sites. TrustRank begins with a seed set of high trust sites from which they map the outbound links.