roger rogerson

  • Why your audiences are so important

    No, it’s not a misspelling or a typo – I did say audiences, plural! Why am I putting such an emphasis on that plural? Because most people fail too! People tell you to write for your audience; locate your audience; conduct keyword research for your target audience; create quality content to please your audience.

    Search Engine Watch- 11 readers -
  • The hidden social media dangers for all businesses

    Everyone is telling you to use social media – but who’s telling you to be careful? Despite what some may suggest, social media is not all that new. As far as I’m concerned, it’s old – very old. News groups, email boards, forums, shout-out and guest boxes, rating, review and comment systems etc. You can see where today’s social media originates from.

    Search Engine Watchin Social- 14 readers -