Rohan Ayyar

  • 3 Website Hacks to Radically Improve Your Conversion Rates

    Is your website getting good traffic but not converting the way you want? Effectively guiding visitors down the conversion funnel is no easy task and there is no magic formula to success. Ecommerce is a trillion-dollar industry. In the United States alone, online sales are expected to reach $523 billion by 2020. This could mean a number of things for consumers.

    Rohan Ayyar/ Jeffbullas's Blogin Social- 21 readers -
  • Five tools to help you build a content-focused SEO campaign

    While SEO has become an involuntary function of marketing for all sorts of businesses, ranging from professional service firms to enterprise solutions providers, a lot of companies today are still struggling to integrate SEO successfully into their digital marketing efforts. Over the past decade, SEO has become an extremely viable marketing outlet that results in more qualifie ...

    Rohan Ayyar/ Search Engine Watchin Social SEO Content- 33 readers -
  • 4 Uncommon Ways to Nurture Leads With Personalization

    When someone lands on your blog and signs up for your email list, they’re said to have converted from your owned media. But what about that funny piece you wrote on BuzzFeed, or that awesome Facebook post that came from a spontaneous idea? How will you nurture leads from discovery to conversion when the content lies beyond the realm of your control? The puzzle becomes espec ...

    Rohan Ayyar/ Jeffbullas's Blogin Social- 25 readers -
  • 5 LinkedIn Tools for Finding and Converting Prospects

    It has been quite some time since Microsoft acquired LinkedIn, and the hubbub surrounding the acquisition seems to be finally slowing down. Nevertheless, the general consensus is that the network will stay a social giant, leaving behind its “professional” competitors. If nothing else, the buyout served as vindication for B2B businesses that rely on LinkedIn for prospecting, marketing and sales.

    Rohan Ayyar/ Hootsuite- 25 readers -
  • What will make your social audience click (if it’s not clickbait)?

    Facebook is cracking down on clickbait. Again. So what will make your social media audience click now? As kids we would be excited about the “Did You Know?” section in books and Ripley’s Believe It or Not in the papers. Not much has changed except now we get excited about headlines like, “His reaction is priceless!” or, “You’ll never guess what happened next!” Image source ...

    Rohan Ayyar/ Search Engine Watch- 47 readers -