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It’s probably easier to build your own website than it is to get an oil change for your trusty car. Well, almost… With the multitude of website building platforms, plug-and-play components and hosting services available today, a slick website that does what you actually want it to do is not a back-breaking project anymore.
It has been quite some time since Microsoft acquired LinkedIn, and the hubbub surrounding the acquisition seems to be finally slowing down. Nevertheless, the general consensus is that the network will stay a social giant, leaving behind its “professional” competitors. If nothing else, the buyout served as vindication for B2B businesses that rely on LinkedIn for prospecting, marketing and sales.
Facebook is cracking down on clickbait. Again. So what will make your social media audience click now? As kids we would be excited about the “Did You Know?” section in books and Ripley’s Believe It or Not in the papers. Not much has changed except now we get excited about headlines like, “His reaction is priceless!” or, “You’ll never guess what happened next!” Image source ...
All animals, including humans, are wired to react in a way that maximizes exposure to rewards and minimizes the chance of punishment. What’s new in that? NOTHING. You already have a fair idea of various discrepancies in human reactions. However, as you build your personas or figure out your target audiences in another way, your success will depend on how well you define an ...
There are so many contrasting views on content marketing and creation, that it is impossible to find your way out, unscathed and unaffected. While some say ‘tis the year of video marketing, others insist email marketing was and is the best way forward. On top of that, there is an ever-going war on the length of written content – whether it should be customer friendly or SEO f ...
A checklist of things you shouldn't miss when doing an SEO audit of your e-commerce sites ...
Content marketing has exploded in the last couple of years. The platforms to create new content, curate existing content, and publish all of it to the right channels have grown and matured. However, in spite of the exponentially higher volume of content that is being churned out by businesses today, the fact remains that the majority of these activities still cannot be directl ...
Thinking of social media as part of the phrase ‘social media marketing’ is an unduly limited way to approach it. Many customers are using social media more than ever before and the challenge doesn’t stop at marketing. We need to find ways to make meaningful connections with customers at every stage of the sales funnel.
One of the tests of how successful your business is to check how much your customers trust you. Unlike a quick sale, trust takes time, effort and diligence to earn. There are several ways in which a business can gain the trust of its customers. While providing them with the best-quality products and services works well, having transparent and realistic marketing practices in ...
Social media and email marketing: Which is better? That’s not just the wrong question, it’s the wrong kind of question. What do you like more, your house or your car? What’s better for you, food or drink? As questions, they just don’t make sense. Both options are necessary (so they aren’t options, really). Both are complementary.
Ever notice how the actors who did not win an Oscar cheer supportively from the sidelines when the winner does their victory march? Or how beauty pageant runners-up give big hugs to the winner when the results are announced? Or even how the losing presidential candidate offers his thanks and support to the President-elect at the end of a hard-fought election for the top job in the country? They.
Think going online solved marketers’ problems? Measurement and accountability did finally arrive on the scene with digital marketing, but a bigger, multi-headed monster was born along with it. World, meet conversion optimization. If there is a single phrase that has been abused beyond recognition, it is conversion optimization for websites, emails, and yes, landing pages.
If you aren’t privy to email marketing statistics, you’d be inclined to think that email is old, craggy, intrusive, or even offensive. Inboxes are the breeding ground for spam and email is sometimes looked upon as an archaic means of communication, so to speak. So, you’d be quick to disqualify email as a viable marketing channel.
“There are two kinds of people doing conversion optimization: tacticians and strategists,” wrote Chris Goward in this KISSmetrics article about conversion strategy and tactics. Here, we aren’t going to dwell on the pros and cons of either side. Whether you like to think of yourself as a tactician or a strategist, you need to remember that either is incomplete without the other.
We have been hearing it for years now. Google refused to comment on it and digital marketers keep speculating the “Does it, or doesn’t it?” question from every possible angle. The general consensus has been that social media does, to some extent, affect search rankings for a URL or brand page. Image Credit: Dan Zarrella (DanZarrella.com). Used with permission.
Who wouldn’t want every single visitor to their website to make a purchase (or three), before they leave? Unfortunately, in the real world, we know average website conversion rates hover between 2 and 10% depending on the industry and how efficiently the site is being run. Image source: MarketingSherpa study But it doesn’t always have to be that way.
Before we proceed to discuss the title of this piece, I’d like to look at three very fundamental questions. Q1. How many brands engage in formal marketing? Almost every single one—from small mom-and-pop stores to global brands— depends on marketing in some form or the other for daily sustenance as well as long-term growth. Q2.
Gone are the days when link farms built hundreds of useless links to websites in a bid to help them rank better. With every new update in their search engine algorithm, Google tries to make life easier for THEIR customers – the people searching for information on Google. The only way to rank better on Google is to leave old-school SEO philosophies behind and imbibe Google’s c ...