Rohan Ayyar

  • 5 LinkedIn Tools for Finding and Converting Prospects

    It has been quite some time since Microsoft acquired LinkedIn, and the hubbub surrounding the acquisition seems to be finally slowing down. Nevertheless, the general consensus is that the network will stay a social giant, leaving behind its “professional” competitors. If nothing else, the buyout served as vindication for B2B businesses that rely on LinkedIn for prospecting, marketing and sales.

    Rohan Ayyar/ Hootsuite- 7 readers -
  • What will make your social audience click (if it’s not clickbait)?

    Facebook is cracking down on clickbait. Again. So what will make your social media audience click now? As kids we would be excited about the “Did You Know?” section in books and Ripley’s Believe It or Not in the papers. Not much has changed except now we get excited about headlines like, “His reaction is priceless!” or, “You’ll never guess what happened next!” Image source ...

    Rohan Ayyar/ Search Engine Watch- 7 readers -
  • How To Prove Content Marketing ROI For Your Business

    Content marketing has exploded in the last couple of years. The platforms to create new content, curate existing content, and publish all of it to the right channels have grown and matured. However, in spite of the exponentially higher volume of content that is being churned out by businesses today, the fact remains that the majority of these activities still cannot be directl ...

    Rohan Ayyar/ Jeffbullas's Blogin Content How To's- 14 readers -
  • How to persuade customers they can trust your content

    One of the tests of how successful your business is to check how much your customers trust you. Unlike a quick sale, trust takes time, effort and diligence to earn. There are several ways in which a business can gain the trust of its customers. While providing them with the best-quality products and services works well, having transparent and realistic marketing practices in ...

    Rohan Ayyar/ Search Engine Watchin Content How To's- 8 readers -
  • Social Media for Email, Email for Social Media

    Social media and email marketing: Which is better? That’s not just the wrong question, it’s the wrong kind of question. What do you like more, your house or your car? What’s better for you, food or drink? As questions, they just don’t make sense. Both options are necessary (so they aren’t options, really). Both are complementary.

    Rohan Ayyar/ Hootsuitein Social EMail- 9 readers -
  • Is Your Landing Page Missing These Critical Conversion Factors?

    Think going online solved marketers’ problems? Measurement and accountability did finally arrive on the scene with digital marketing, but a bigger, multi-headed monster was born along with it. World, meet conversion optimization. If there is a single phrase that has been abused beyond recognition, it is conversion optimization for websites, emails, and yes, landing pages.

    Rohan Ayyar/ Search Engine Journal- 13 readers -
  • Are You Making Social Media Contribute to Your SEO?

    We have been hearing it for years now. Google refused to comment on it and digital marketers keep speculating the “Does it, or doesn’t it?” question from every possible angle. The general consensus has been that social media does, to some extent, affect search rankings for a URL or brand page. Image Credit: Dan Zarrella ( Used with permission.

    Rohan Ayyar/ Search Engine Journalin Social SEO- 10 readers -