Rohan Ayyar

  • 3 Website Hacks to Radically Improve Your Conversion Rates

    Is your website getting good traffic but not converting the way you want? Effectively guiding visitors down the conversion funnel is no easy task and there is no magic formula to success. Ecommerce is a trillion-dollar industry. In the United States alone, online sales are expected to reach $523 billion by 2020. This could mean a number of things for consumers.

    Rohan Ayyar/ Jeffbullas's Blogin Social- 21 readers -
  • Five tools to help you build a content-focused SEO campaign

    While SEO has become an involuntary function of marketing for all sorts of businesses, ranging from professional service firms to enterprise solutions providers, a lot of companies today are still struggling to integrate SEO successfully into their digital marketing efforts. Over the past decade, SEO has become an extremely viable marketing outlet that results in more qualifie ...

    Rohan Ayyar/ Search Engine Watchin Social SEO Content- 31 readers -
  • 5 LinkedIn Tools for Finding and Converting Prospects

    It has been quite some time since Microsoft acquired LinkedIn, and the hubbub surrounding the acquisition seems to be finally slowing down. Nevertheless, the general consensus is that the network will stay a social giant, leaving behind its “professional” competitors. If nothing else, the buyout served as vindication for B2B businesses that rely on LinkedIn for prospecting, marketing and sales.

    Rohan Ayyar/ Hootsuite- 25 readers -
  • What will make your social audience click (if it’s not clickbait)?

    Facebook is cracking down on clickbait. Again. So what will make your social media audience click now? As kids we would be excited about the “Did You Know?” section in books and Ripley’s Believe It or Not in the papers. Not much has changed except now we get excited about headlines like, “His reaction is priceless!” or, “You’ll never guess what happened next!” Image source ...

    Rohan Ayyar/ Search Engine Watch- 42 readers -
  • How To Prove Content Marketing ROI For Your Business

    Content marketing has exploded in the last couple of years. The platforms to create new content, curate existing content, and publish all of it to the right channels have grown and matured. However, in spite of the exponentially higher volume of content that is being churned out by businesses today, the fact remains that the majority of these activities still cannot be directl ...

    Rohan Ayyar/ Jeffbullas's Blogin Content How To's- 24 readers -
  • How to persuade customers they can trust your content

    One of the tests of how successful your business is to check how much your customers trust you. Unlike a quick sale, trust takes time, effort and diligence to earn. There are several ways in which a business can gain the trust of its customers. While providing them with the best-quality products and services works well, having transparent and realistic marketing practices in ...

    Rohan Ayyar/ Search Engine Watchin Content How To's- 23 readers -
  • Social Media for Email, Email for Social Media

    Social media and email marketing: Which is better? That’s not just the wrong question, it’s the wrong kind of question. What do you like more, your house or your car? What’s better for you, food or drink? As questions, they just don’t make sense. Both options are necessary (so they aren’t options, really). Both are complementary.

    Rohan Ayyar/ Hootsuitein Social EMail- 27 readers -