Roman Kniahynyckyj

  • Need Quality Leads? Here’s How to Get Them

    Loads of leads mean loads of sales, right? Not necessarily. Gathering leads just for the sake of gathering leads may make marketers look like wizards on paper, but in reality the tactic can backfire. Your sales team can actually end up wasting colossal amounts of time, money and effort chasing down leads that aren’t up to par. Quality vs.

    Roman Kniahynyckyj/ Inbound Marketing Blogin How To's- 20 readers -
  • What a Fractional CMO Can do for You (at a Fraction of the Cost)

    If you’re a growing company that’s rapidly adding new business processes and employees to the mix, you may want to consider adding a dash of Chief Marketing Officer (CMO). This senior officer can lead your marketing team and overall business to new heights of success while planning, executing and optimizing your marketing efforts. Sound good? Yes. But alas, you say, it also sounds costly.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 13 readers -
  • Top 5 Things Your Inbound Marketing Plan Needs to Survive

    You may know inbound marketing involves drawing people to your products and services rather than bombarding them with sales info. But you may not know if you’re doing it right, or even how to get started with an inbound marketing plan. Part of the beauty of inbound marketing is the lack of exact rules and regulations. What works fabulously for one company may fall absolutely flat for another.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 21 readers -
  • Why More Doesn’t Always Mean Better for Marketing

    With tons of marketing resources and tools literally at your fingertips, it can be tempting to launch as many as possible into the crowd in the hopes that something will stick. A word of advice: Don’t. Not only are the chances of something sticking very slim, but all that frenzied activity scatters your energy across too many fronts. In fact, the tactic can actually end up making things worse.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 13 readers -
  • 1 Super Bowl Ad or 83 Years of Inbound Marketing?

    Well it's that time of year again. Super Bowl weekend - when companies feel that spending $5 million (USD) for a 30 second television ad makes perfect sense. What if you decided to take that $5 million and invest it in inbound marketing? Here's what's possible. Now, don't get me wrong, if you're a large company with an obscenely large marketing budget a Super Bowl ad will cert ...

    Roman Kniahynyckyj/ Inbound Marketing Blogin Paid Search EMail- 28 readers -
  • 5 Ways To Inaugurate Your New Website

    Launching a new website doesn't exactly compare to a Presidential Inauguration. But after months of planning, design and development, launching a website is quite the achievement and something worth sharing with the world. Would you build a new house and not invite anyone over to see it? Of course not. Here are some ways you can spread the word and 'inaugurate' your new website.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 27 readers -
  • If Christmas Songs Were Inbound Marketing Songs

    Well it's that time of the year folks. Time for us inbound marketers to geek out a little for the Holidays. And what better way to do that then to turn some classic holiday songs into inbound marketing songs. So, without further ado, here they are. Frosty the Cold Caller Frosty the Cold Caller, was a jolly happy soul, until he realized no one was returning his calls.

    Roman Kniahynyckyj/ Inbound Marketing Blogin Paid Search EMail- 36 readers -
  • 3 Powerful Books Every Marketer Should Read

    As the holidays approach, hopefully you'll have some time to rest and recharge. The holiday break is always a good time to feed your mind with a good book (or three). Here are some of my favorite reads. The Power of Habit: Why We Do What We Do in Life and Business Written by Charles Duhigg, a reporter with the New York Times who also spoke at HubSpot's Inbound conference this year.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 29 readers -
  • 3 Effective Ways to Expand the Online Presence of Your Law Practice

    Whether you have a 10 person or a 100 person law practice, it's useful to consider expanding the online presence of your legal firm. Most individuals seeking legal counsel will do their initial research online. Here are a few ways you can put your best digital foot forward. Home Page Most visitors to your legal website won't get past your Home page. Show your legal value quickly and succinctly.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 25 readers -
  • Navigating Your Way Through Your HubSpot Portal in the First Month

    You've just purchased HubSpot! Congratulations. You've worked hard to identify the optimal marketing automation software for your company, chosen HubSpot, and are primed for success. Here's some key things you should do in your HubSpot Portal the first month. Get Certified Before you dive into your HubSpot portal, take advantage of the Training & Certification center within your portal.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 30 readers -
  • How To Close A Sale With an Inbound Lead That's Stuck

    Inbound leads are beautiful things. Someone has a business problem, searches for a solution and finds your website. They convert on a landing page and you have a conversation with them. You may be even have multiple conversations with them. But then, like Santa after he delivers his gifts and partakes of your (almond) milk and (vegan) cookies, they disappear.

    Roman Kniahynyckyj/ Inbound Marketing Blogin How To's- 18 readers -