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Whether you have two franchise locations or two dozen, creating unique content for your individual franchise microsites can feel like an overwhelming endeavor. Not only do you have to gather up content from each franchise location, but you have to ensure you’re provided with quality content that meshes with your overall message and brand.
A company website is a vital inbound marketing tool that helps get your product or service found. But what happens when you have a franchise with multiple locations – should each location have its own website? The answer is... .... kind of. Your company will still have one main corporate site, but the main site will feature multiple mircosites, one for each location, that let ...
You may have already read our rundown on the benefits of picking HubSpot over WordPress when it comes to building your website. You learned how HubSpot was a fully stocked content optimization system (COS) that both manages and optimizes your content, compared to the basic content management system (CMS) offered by WordPress.
Just because your marketing team is small enough to fit in a phone booth doesn’t mean you can’t focus on just the right stuff to produce sizable results. Many one-person or very small teams often ask what their main marketing priorities should be. Here’s what we tell them. Priority No. 1: Content If you only have time for a single task in your inbound marketing strategy, make s ...
Once you’ve created your buyer persona interviews, completed your interviews and put together your findings, you’ve made a huge step toward effectively targeting your ideal customers. But you’re not done yet. The next phase is to use the information throughout your inbound marketing plan and strategy.
See that guy in the pic? That's Rob - our graphic designer extraordinaire. He's really, really good. He wins awards. Lots of them. But even with all his amazing skills he's only as good as the input he receives from you. Once you begin to redesign your website, a large part of the redesign process involves working with a graphic designer.
When it comes to website redesign, the most common question companies ask is whether they should build a website on HubSpot or WordPress. Cost is often a determinant between the platforms. Folks focused on the initial cost notice right away that WordPress is generally free, at least at first glance. But, remember, there is no... ...such thing as a 'free lunch.
To effectively sell your products to consumers, you need to understand the consumers to whom you’re selling. And one way to figure it out is by developing buyer personas. Buyer personas are archetypes of your ideal customers, and they can include existing as well as potential customer types. Buyer personas are important for guiding all aspects of your marketing plan, from websi ...
You wouldn’t run out and buy tons of new furniture without first reviewing what pieces you already own, right? Yet many companies follow that exact same route when it comes to adding new content to their sites. They fail to take stock of what they already have, missing the vital step of a content audit.
Whether people are researching health-related information for themselves, their children, spouses, patients, pals or caregiver clients, the bottom line is people are certainly searching. An additional crowd of visitors can come from current and potential patients already online emailing doctors, logging into patient portals and otherwise taking advantage of health-related servi ...
One marketing strategy has the power to more than triple your chances of making a sale, and that strategy is called the upsell. Upselling involves selling a more expensive version of a product or service a customer is in the midst of buying or has already purchased, as well as offering add-ons or features that complement that product or service.
We've been working with a number of clients who've chosen a Growth Driven Design approach when refreshing their website and have seen great success. Our client successes and the challenges we've encountered in those successes have taught us some important lessons - the secrets of our successes if you will. And being the charitable folks we are, we wanted to share these secrets with you.
Did you know that it only takes 10 seconds for website visitors to decide if they are interested in the content on a website? Researchers from Microsoft came to this conclusion after recording the browsing data from over 2 billion page hits. 10 seconds is not a lot of time, so it is very important to make a great first impression to your website visitors.
Companies of all sizes use the HubSpot platform to build websites, create landing pages and improve their marketing results. HubSpot offers transparency to see where improvements can be made and what is working throughout the customer journey. As HubSpot continues to grow, they continue to release new products and services to help their customers gain a competitive edge.
A company’s website is a 24/7 virtual sales person regularly providing information and solutions to perspective customers. The decision of redesigning a website can be a difficult one that will require a lot of time, energy and input from both the client team and design agency. Real estate focused websites can especially be development heavy as these sites need to showcase avai ...
A corporate website is chock full of compelling, relevant and searchable information about a company - from product descriptions to location pages to blog posts. Many times companies place an emphasis on their Google search results rankings but tend to overlook the importance of internal search capabilities within their own websites.
A corporate website is the first place that potential customers go to learn about your company or your products. It can also be a powerful sales tool for your products or services. If your website is older, hard to scroll through and not generating leads, it's probably time to update your website. A website redesign is no minor task.
For a business to survive, they must be found online. A Constant Contact survey found 85 percent of small to medium sized businesses (SMB) know that it is important to be found on local search applications and directories, but only half of these actually have updated their listings. The most troubling stat is that 70% of SMB don’t have the time to invest in making sure they are ...
The Google search results page has gone through many changes in the past few years from changes to the AdWords layout (Link to Google Changes blog post) to the information carousel to Google Maps and the local listing three-pack. One of the changes that has been more and more prevalent in search results is the Google Featured Snippet (also called the Google Rich Answer Box).
Google has made many changes to AdWords in the last four months to make search more uniform across all devices. These announcements have caused shake-ups in how marketers develop their AdWords campaigns. What are four of these changes and how will they affect your Google paid ad campaign? 1. Desktop Search Results Layout In February 2016, Google made a dramatic change to the la ...