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With its ability to educate, inform, entertain and otherwise engage audiences, content marketing is a brilliant way for marketers to stir up interest and attract quality leads. And its uses don’t stop there. While content marketing may typically be associated with the marketing department, it can be equally beneficial on the sales end of the spectrum.
Digital marketing is a huge arena, encompassing anything and everything required for effective online marketing. This span includes developing a digital strategy, creating campaigns to support that strategy, generating new leads and compelling content, managing customer relationships, integrating SEO, tracking ROI and content performance, and adjusting tactics as need to improv ...
Are you back in the office today fighting to get past the holiday vacation fog and generate content ideas for 2018? Join the club! A busy upcoming 2018 schedule, combined with writer’s block and peppered with a little bit of procrastination, can sap your energy and drag down the quality and quantity of your content creation.
Great blog writers make it look easy, and probably make it seem like anyone can do it. But it only takes reading one or two bad blogs to remind you that blog-writing takes skill. Even bloggers who have a great topic ideas can head off in the wrong direction. Improve your blog writing skills by following these suggestions: 1.
It’s no surprise that the vast majority of people put a significant amount of weight on brand information received from friends when making purchasing decisions. And at least 70% of people believe what consumer reviews have to say over the information given to them by the brands themselves. So when Amazon comes up with an app that creates a space in social media for peer recomm ...
Companies spend years building reputation and trust, focusing on the details, and getting down to the nitty gritty for their clients. So when a publishing mistake goes live on a website, blog, or other digital media? Embarrassment ensues. Even the most adept of writers can have trouble seeing their own mistakes. Especially when you know exactly what you mean.
As companies continue to recognize the ability blogs have to develop leads and increase web traffic, the need for building solid blog content is growing. In developing this content, many companies aren’t sure if including a sales pitch into their blog content is appropriate. Here's what you should know about sales pitches on your blog...
You know you want to use a digital marketing platform to help advance your business to the next level. But you don’t know which one to choose. Two platform names you’re sure to have heard bandied about are HubSpot and Marketo. Each of these platforms has strengths and weaknesses. Read on to find out how the two match up, and see if one of these platforms may be right for you.
With more than 75 million people watching online videos every day in the U.S. alone, video has become a driving force in delivering marketing messages. Increasing brand awareness, explaining products, optimizing landing pages, developing social media content, and providing educational tutorials are just a few of the ways that video is used as an effective marketing tool.
Whether you're starting a new business or have an already existing brand, your company logo carries a great deal of weight. Recently, SmartSign took a look at 2000 of the fastest-growing businesses of 2016 and analyzed what their logos had in common. You'll be surprised at what they found... SmartSign's research identified a number of key factors that are common among successful brands.
2017 is coming to a close, but it's not time to throw in the towel just yet. During this time of the year, you're probably beginning to make plans for next year's budget. However, before you jump to 2018, make sure you're effectively utilizing the rest of this year's funds. Overhauling your website, implementing growth-driven design, and integrating HubSpot are all great ways t ...
You may not know their names, but you certainly know what they’ve achieved. They’re the structural engineers who ensure skyscrapers don’t tumble, editors who ensure words don’t ramble, and creative branding experts behind products that have become household names. They are hard-working professionals in their fields who get little to no recognition – and that’s exactly the way they like it.
Video continues to grow and develop as a powerful part of the marketing world. Businesses and brands are using video to offer demonstrations, training, introductions, and explanations in ways that written words and static graphics can't. From an inbound marketing perspective, video offers prime opportunities to capture your target audience and lead them along on the buyer’s journey.
A main component of what makes inbound marketing work is the email drip campaign. Drip campaigns can be referred to as lead nurturing campaigns or workflows. Basically, a drip campaign is an automated schedule of emails (drips if you will) sent out to sales prospects at specified times, with the intention of guiding them through the buyer’s journey.
It’s happened to the best of us. You put together a snazzy web project that’s sure to please the masses. Yet once it’s launched and live online, it ends up only a portion of the masses are even able to view the project properly. That’s because the project doesn’t work right in every browser. How can you be sure your project works in every browser? Although you may have tested ...
Samantha Schultz is our rock star Project Manager for website redesigns. In this video, Samantha shares all the details of what goes into a website redesigns and how she guides you every step of the way. If you are thinking of a new website or refreshing your current website, this is the video to watch! What do you do at LyntonWeb? I’m a Project Manager.
Even the highest preforming creative teams can hit a wall. When your team hits that wall it might be time to bring everyone together for a brainstorming session. These collaborative sessions let marketers and content creators get 'unstuck' and generate ideas that may eventually be developed into usable projects.
Your blog can showcase your deep scope of industry knowledge and give readers a glimpse of your brand’s unique personality – all while driving tons of traffic to your website. All this applies, of course, only if your blog is done right, which means it’s totally free of the top 10 b ...
Many marketing agencies are moving in the direction of more flexibility and freedom when it comes to working remotely. Many at-home workers report they are more productive when working from home than when working in a traditional office environment. The benefits for companies and individuals are many, but working from home can bring its own set of difficulties.
Although we might not like it, Artificial Intelligence (AI) is already part of our world. Taking advantage of certain benefits of Artificial Intelligence could positively impact your marketing efforts. As marketers, we have choices about how much we will allow AI to play a part in our strategies. Consider these pros and cons relative to your own inbound marketing efforts: Pros ...