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With more than 75 million people watching online videos every day in the U.S. alone, video has become a driving force in delivering marketing messages. Increasing brand awareness, explaining products, optimizing landing pages, developing social media content, and providing educational tutorials are just a few of the ways that video is used as an effective marketing tool.
Whether you're starting a new business or have an already existing brand, your company logo carries a great deal of weight. Recently, SmartSign took a look at 2000 of the fastest-growing businesses of 2016 and analyzed what their logos had in common. You'll be surprised at what they found... SmartSign's research identified a number of key factors that are common among successful brands.
2017 is coming to a close, but it's not time to throw in the towel just yet. During this time of the year, you're probably beginning to make plans for next year's budget. However, before you jump to 2018, make sure you're effectively utilizing the rest of this year's funds. Overhauling your website, implementing growth-driven design, and integrating HubSpot are all great ways t ...
You may not know their names, but you certainly know what they’ve achieved. They’re the structural engineers who ensure skyscrapers don’t tumble, editors who ensure words don’t ramble, and creative branding experts behind products that have become household names. They are hard-working professionals in their fields who get little to no recognition – and that’s exactly the way they like it.
Video continues to grow and develop as a powerful part of the marketing world. Businesses and brands are using video to offer demonstrations, training, introductions, and explanations in ways that written words and static graphics can't. From an inbound marketing perspective, video offers prime opportunities to capture your target audience and lead them along on the buyer’s journey.
A main component of what makes inbound marketing work is the email drip campaign. Drip campaigns can be referred to as lead nurturing campaigns or workflows. Basically, a drip campaign is an automated schedule of emails (drips if you will) sent out to sales prospects at specified times, with the intention of guiding them through the buyer’s journey.
It’s happened to the best of us. You put together a snazzy web project that’s sure to please the masses. Yet once it’s launched and live online, it ends up only a portion of the masses are even able to view the project properly. That’s because the project doesn’t work right in every browser. How can you be sure your project works in every browser? Although you may have tested ...
Samantha Schultz is our rock star Project Manager for website redesigns. In this video, Samantha shares all the details of what goes into a website redesigns and how she guides you every step of the way. If you are thinking of a new website or refreshing your current website, this is the video to watch! What do you do at LyntonWeb? I’m a Project Manager.
Even the highest preforming creative teams can hit a wall. When your team hits that wall it might be time to bring everyone together for a brainstorming session. These collaborative sessions let marketers and content creators get 'unstuck' and generate ideas that may eventually be developed into usable projects.
Your blog can showcase your deep scope of industry knowledge and give readers a glimpse of your brand’s unique personality – all while driving tons of traffic to your website. All this applies, of course, only if your blog is done right, which means it’s totally free of the top 10 b ...
Many marketing agencies are moving in the direction of more flexibility and freedom when it comes to working remotely. Many at-home workers report they are more productive when working from home than when working in a traditional office environment. The benefits for companies and individuals are many, but working from home can bring its own set of difficulties.
Although we might not like it, Artificial Intelligence (AI) is already part of our world. Taking advantage of certain benefits of Artificial Intelligence could positively impact your marketing efforts. As marketers, we have choices about how much we will allow AI to play a part in our strategies. Consider these pros and cons relative to your own inbound marketing efforts: Pros ...
If you’re like many effective online content marketers today, you’re focused on using your Buyer’s Journey to drive traffic to your website, gain qualified leads, and work to convert those leads to sales. Although this process is relatively effective, some marketers are asking questions about how to make this process even more productive and efficient.
Managing your customer relationships along with marketing and sales can be a real pain. Or it can be systematic, streamlined and easy (and actually pretty darn fun) with HubSpot. As a Platinum HubSpot partner agency we're huge fans of HubSpot's inbound marketing and sales platform. And HubSpot has now made even easier for anyone and everyone to join the HubSpot fan club by offe ...
From a time in the 1950s when speech recognition technology had a numbers-only vocabulary (one, designed by Bell Laboratories, was named “Audrey”), to a time when Siri and her friends Alexa and Cortana seem to be taking over the world, voice command has evolved to a level where many people now prefer it over typing on a keyboard.
Inbound marketing has been enjoying an ongoing heyday for years now, and evolving into what can seem like one immensely overwhelming undertaking. Fear not. No matter how daunting getting started with inbound marketing can seem, you can rapidly hop on the right track with a few quick tips. Get Certified While diving into specific techniques is good, understanding the actual meth ...
Artificial Intelligence (AI) continues to make its way into the world, influencing popular culture (think Steven Spielberg’s “A.I.”, or Disney’s “Big Hero 6”) and becoming a disruptor is a variety of industries. From customer service chatbots to extremely sophisticated autopilot driving machines, artificial intelligence is undoubtedly making an impact on everything around us.
Your website functions as your 24 hour online presence. Getting people to your website is a victory, but you still have to keep them there. If your website contains one or more of these annoying elements, it may be causing people to leave before you can show them how you can solve their business problems.
Anyone who knows inbound marketing knows blogging is an essential element in the mix. But even though it’s essential to write a steady stream of blogs, people aren’t going to find it essential to read them – unless, of course, you give them good reason to. And that good reason largely boils down to your blog title.
Written words with images may be powerful tools in your inbound marketing arsenal, but you can amp up your inbound power even more if those images happen to move. Yes, we’re talking about video, one of the most effective yet commonly overlooked marketing tools that can increase engagement on your website. You won't believe the statistics on video effectiveness...