Roman Kniahynyckyj

  • Are Algorithms Bad for Marketers?

    Algorithms may have started out simply in math and science classes, but in today’s world of computers and technology, algorithms are all around us. Used to solve various problems, algorithms are simply lists of steps used in calculations. And while algorithms may work perfectly in a mathematics class, some questions have surfaced about the ways that algorithms are being used in ...

    Roman Kniahynyckyj/ Inbound Marketing Blog- 14 readers -
  • 5 Indicators You Need a Website Redesign & 5 Indicators You Might Not

    Thinking of a redesign for your website? The fact that you’re even considering it indicates that something is not going as well as you would like. Your reasons may be rather obvious or they may be more subtle. These first five indicators act as tell-tale signs that your site needs a refresh: Poor Branding, Logo, and Style Style is something noticed immediately when someone opens your website.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 15 readers -
  • Home Page Horrors Inbound Marketers Must Avoid

    Your website’s home page is the face of your company, the first thing online visitors see when they’re meeting you. And their first impression of you is really going to stink if your home page is riddled with any of these horrors. Mystery Horrors While mystery theater, novels and British TV shows are cool, mystery home pages aren’t.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 14 readers -
  • Top 10 Blog Mistakes That Make Your Blog A Flop

    As your one of your greatest marketing assets, your blog can showcase your deep scope of industry knowledge and give readers a glimpse of your brand’s unique personality – all while driving tons of traffic to your website. All this applies, of course, only if your blog is done right, which means it’s totally free of the top 10 blog mistakes we consistently see.

    Roman Kniahynyckyj/ Inbound Marketing Blogin Social- 12 readers -
  • Why Buying Inbound Links is Asking for Trouble

    Once upon a time, J.C. Penney ranked at the top of unpaid search results for practically everything it sold. It then promptly disappeared from the search rankings altogether. And news from 2017 notes the department store is closing up to 140 locations and two distribution centers. What the heck happened, you may wonder.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 26 readers -
  • 3 Effective Marketing Tips for Small Businesses

    If you’re a small business with big online plans, then you may be looking for some tips and strategies as you build your online presence. Here are some ideas that should get your online marketing wheels turning. Out with the Old, In With the New Outbound marketing is often the go-to for small business owners, partly because they don’t have a marketing department to tell them that it is old news.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 17 readers -
  • Top Reasons Inbound Marketers LOVE Their Job

    What do lion tamers, artists and inbound marketers have in common? More often than not, these folks are likely to absolutely love their jobs. Loving the lion taming is a given, as it’s got to be thrill just to stand next to such magnificent beasts. Artists are forever tapping into their creativity, something we know brings joy. And why do inbound marketers dig their position? Read on to find out.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 18 readers -
  • 5 Activities Every CMO Needs to Ace for Ultimate Success

    With all the strategies, tactics and plans involved with modern marketing, your chief marketing officer is one busy person indeed. But no matter how busy your CMO may be, it’s essential he or she is an ongoing master of the following five activities. Demand Generation Demand generation is at the core of every marketing department, or at least it should be if you want to sell stuff.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 12 readers -
  • Stuck in a Content Rut? Try These 5 Easy Techniques

    A combination of two things can be particularly dangerous for inbound content marketers. One is a content publication deadline that’s approaching faster than your most impressive page-loading speed. The other is a blank white screen. The flashing cursor seems to glow brighter and brighter each second, mocking your total lack of content for the upcoming deadline.

    Roman Kniahynyckyj/ Inbound Marketing Blogin Content- 13 readers -