Roman Kniahynyckyj

  • 5 Factors to Consider When Building a Lead Nurturing Campaign

    You are probably using HubSpot to build your lead nurturing campaigns. That's great. But effective lead nurturing is not just about using the best marketing automation software available. Don't forget to address these business processes as you build out your campaign. Personas Does your lead nurturing campaign align with your buyer personas? For example, if you're in the educat ...

    Roman Kniahynyckyj/ Inbound Marketing Blog- 10 readers -
  • Don't Let Your HubSpot Agency Box You Into A Plan

    Good, better, best. Platinum, silver, gold. Many HubSpot agencies currently have inbound marketing plans or have experimented with them. Certainly, signing up for a marketing plan can give you peace of mind and provide you with regular agency support. But is being locked into an inbound marketing plan or retainer best for your department or organization? The answer is...

    Roman Kniahynyckyj/ Inbound Marketing Blog- 11 readers -
  • How Whitewater Rafting Keeps a Marketing Agency At High Tide

    This past August our CEO, Daniel Lynton, brought our whole company together in Breckenridge, Colorado for our annual company retreat. Four days of bonding and exploring sites with your co-workers is a great opportunity for a distributed team like ours. Here's a few things we did (and learned) that you may consider doing for your own company. Mixing and Mingling We arrived on a Thursday.

    Roman Kniahynyckyj/ Inbound Marketing Blogin How To's- 11 readers -
  • The Right Way to Apply to Marketing Positions

    As a growing inbound marketing agency, we maintain an open pipeline for marketing roles. We're fortunate to have many candidates apply for our listed positions. Since we've seen a good volume of folks apply, we figured we'd discuss some useful tips as they relate to applying for any marketing position.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 11 readers -
  • The Value of Webinars To Your Inbound Marketing Strategy

    Are webinars part of your inbound marketing plan? If they aren't, they should be. Webinars can effectively showcase your company's expertise, offer real time interaction with prospects and offer advanced content once they are completed. Consider the following reasons to include webinars in your inbound marketing strategy. MOFU Leads Webinars offer a good option to Middle of the Funnel leads.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 10 readers -
  • The Best Black Friday Email I Received

    This past Friday, you probably received countless Black Friday emails touting incredible, once a year savings and deals. A friend of mine who cleared her Inbox on Thursday had received over 80 'deal' emails by early Friday. The email I received from Tortuga, a high-end backpack retailer, stood out for me (i.e. I read the entire email a few times and appreciated the email).

    Roman Kniahynyckyj/ Inbound Marketing Blogin EMail- 12 readers -
  • Effective Tips for Building Franchise Microsites on HubSpot

    A company website is a vital inbound marketing tool that helps get your product or service found. But what happens when you have a franchise with multiple locations – should each location have its own website? The answer is... .... kind of. Your company will still have one main corporate site, but the main site will feature multiple mircosites, one for each location, that let ...

    Roman Kniahynyckyj/ Inbound Marketing Blog- 15 readers -
  • Developing Buyer Personas for Your Business to Consumer Business

    To effectively sell your products to consumers, you need to understand the consumers to whom you’re selling. And one way to figure it out is by developing buyer personas. Buyer personas are archetypes of your ideal customers, and they can include existing as well as potential customer types. Buyer personas are important for guiding all aspects of your marketing plan, from websi ...

    Roman Kniahynyckyj/ Inbound Marketing Blog- 11 readers -
  • How To Increase Subscribers to Your Health Care Blog

    Whether people are researching health-related information for themselves, their children, spouses, patients, pals or caregiver clients, the bottom line is people are certainly searching. An additional crowd of visitors can come from current and potential patients already online emailing doctors, logging into patient portals and otherwise taking advantage of health-related servi ...

    Roman Kniahynyckyj/ Inbound Marketing Blog- 13 readers -
  • Leveraging Your Website to Upsell to Current Customers

    One marketing strategy has the power to more than triple your chances of making a sale, and that strategy is called the upsell. Upselling involves selling a more expensive version of a product or service a customer is in the midst of buying or has already purchased, as well as offering add-ons or features that complement that product or service.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 11 readers -