Roman Kniahynyckyj

  • Quick Tips To Getting Started With Inbound Marketing

    Inbound marketing has been enjoying an ongoing heyday for years now, and evolving into what can seem like one immensely overwhelming undertaking. Fear not. No matter how daunting getting started with inbound marketing can seem, you can rapidly hop on the right track with a few quick tips. Get Certified While diving into specific techniques is good, understanding the actual meth ...

    Roman Kniahynyckyj/ Inbound Marketing Blog- 17 readers -
  • Artificial Intelligence: Terms Marketers Need to Know

    Artificial Intelligence (AI) continues to make its way into the world, influencing popular culture (think Steven Spielberg’s “A.I.”, or Disney’s “Big Hero 6”) and becoming a disruptor is a variety of industries. From customer service chatbots to extremely sophisticated autopilot driving machines, artificial intelligence is undoubtedly making an impact on everything around us.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 24 readers -
  • 7 Ways Your Website Is Driving Traffic Away

    Your website functions as your 24 hour online presence. Getting people to your website is a victory, but you still have to keep them there. If your website contains one or more of these annoying elements, it may be causing people to leave before you can show them how you can solve their business problems.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 15 readers -
  • Blog Title Tips that Can Make People Click

    Anyone who knows inbound marketing knows blogging is an essential element in the mix. But even though it’s essential to write a steady stream of blogs, people aren’t going to find it essential to read them – unless, of course, you give them good reason to. And that good reason largely boils down to your blog title.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 20 readers -
  • Stop Overlooking Videos as a Top Marketing Tool

    Written words with images may be powerful tools in your inbound marketing arsenal, but you can amp up your inbound power even more if those images happen to move. Yes, we’re talking about video, one of the most effective yet commonly overlooked marketing tools that can increase engagement on your website. You won't believe the statistics on video effectiveness...

    Roman Kniahynyckyj/ Inbound Marketing Blog- 15 readers -
  • How to Make Your Company More Human (and Lovable)

    Building trust with your audience is a must in the inbound marketing realm. And one of the best ways to build trust is to ensure people view your company as much more than a faceless entity designed to make a profit off everything they buy. Since people are much more apt to trust other people than they are to trust a faceless entity, you can start by making it clear you have a ...

    Roman Kniahynyckyj/ Inbound Marketing Blog- 10 readers -
  • Why No One Likes (or Reads) Your Tweets

    With 6,000 tweets sent every second, Twitter is one highly competitive playing field. If you even want a fighting chance of having your tweets actually read, it’s essential to avoid bad habits that tend to have the opposite effect. Your tweets are all about you. You have a great new product. You just wrote an e-book. You just sold a 10-year lease on a Jaguar.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 17 readers -
  • Successful Landing Page Do's and Don’ts

    Before we dive into the great depths of what makes a successful landing page, it’s essential to ensure we’re on the same page about what a landing page actually is. While basic landing pages can be defined as any website page with a form that a visitor lands on after clicking a link, we’re going beyond on the basics here.

    Roman Kniahynyckyj/ Inbound Marketing Blogin Social- 17 readers -
  • Are Algorithms Bad for Marketers?

    Algorithms may have started out simply in math and science classes, but in today’s world of computers and technology, algorithms are all around us. Used to solve various problems, algorithms are simply lists of steps used in calculations. And while algorithms may work perfectly in a mathematics class, some questions have surfaced about the ways that algorithms are being used in ...

    Roman Kniahynyckyj/ Inbound Marketing Blog- 19 readers -
  • 5 Indicators You Need a Website Redesign & 5 Indicators You Might Not

    Thinking of a redesign for your website? The fact that you’re even considering it indicates that something is not going as well as you would like. Your reasons may be rather obvious or they may be more subtle. These first five indicators act as tell-tale signs that your site needs a refresh: Poor Branding, Logo, and Style Style is something noticed immediately when someone opens your website.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 23 readers -
  • Home Page Horrors Inbound Marketers Must Avoid

    Your website’s home page is the face of your company, the first thing online visitors see when they’re meeting you. And their first impression of you is really going to stink if your home page is riddled with any of these horrors. Mystery Horrors While mystery theater, novels and British TV shows are cool, mystery home pages aren’t.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 17 readers -
  • Top 10 Blog Mistakes That Make Your Blog A Flop

    As your one of your greatest marketing assets, your blog can showcase your deep scope of industry knowledge and give readers a glimpse of your brand’s unique personality – all while driving tons of traffic to your website. All this applies, of course, only if your blog is done right, which means it’s totally free of the top 10 blog mistakes we consistently see.

    Roman Kniahynyckyj/ Inbound Marketing Blogin Social- 13 readers -
  • Why Buying Inbound Links is Asking for Trouble

    Once upon a time, J.C. Penney ranked at the top of unpaid search results for practically everything it sold. It then promptly disappeared from the search rankings altogether. And news from 2017 notes the department store is closing up to 140 locations and two distribution centers. What the heck happened, you may wonder.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 30 readers -