Roman Kniahynyckyj

  • 5 Activities Every CMO Needs to Ace for Ultimate Success

    With all the strategies, tactics and plans involved with modern marketing, your chief marketing officer is one busy person indeed. But no matter how busy your CMO may be, it’s essential he or she is an ongoing master of the following five activities. Demand Generation Demand generation is at the core of every marketing department, or at least it should be if you want to sell stuff.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 8 readers -
  • Stuck in a Content Rut? Try These 5 Easy Techniques

    A combination of two things can be particularly dangerous for inbound content marketers. One is a content publication deadline that’s approaching faster than your most impressive page-loading speed. The other is a blank white screen. The flashing cursor seems to glow brighter and brighter each second, mocking your total lack of content for the upcoming deadline.

    Roman Kniahynyckyj/ Inbound Marketing Blogin Content- 12 readers -
  • Stalled Out for Blog Content? Follow the Buyer’s Journey

    Coming up with new ideas for blogs on a regular basis can be really tough. In fact, this is often one of the biggest struggles that new inbound marketers have. After posting blog after blog filled with inspiration and new ideas, eventually the creativity slows down—or it may even come to a screeching halt. Finding appropriate and relevant topics that feel fresh presents a very real challenge.

    Roman Kniahynyckyj/ Inbound Marketing Blogin Content- 20 readers -
  • Top 7 Inbound Marketing Mistakes to Avoid

    Even the strongest of marketers are susceptible to mistakes at times. And inbound marketing is no exception. Whether you have a great deal of experience or you are just getting started, we’ll share with you some of the most common mistakes that are often made with inbound marketing so that you can avoid them.

    Roman Kniahynyckyj/ Inbound Marketing Blogin EMail- 17 readers -
  • 8 Tips to Up Your Blogging Game

    Successful bloggers know that the world is fast-paced and often changing. In order to stay up-to-date, it is vitally important to be sure you are making your blog as effective and functional as possible. There’s more to an effective blog than simply researching keywords and posting every so often. Whether you are just getting started on your blog or you have been at it for a wh ...

    Roman Kniahynyckyj/ Inbound Marketing Blog- 13 readers -
  • Need Quality Leads? Here’s How to Get Them

    Loads of leads mean loads of sales, right? Not necessarily. Gathering leads just for the sake of gathering leads may make marketers look like wizards on paper, but in reality the tactic can backfire. Your sales team can actually end up wasting colossal amounts of time, money and effort chasing down leads that aren’t up to par. Quality vs.

    Roman Kniahynyckyj/ Inbound Marketing Blogin How To's- 26 readers -
  • What a Fractional CMO Can do for You (at a Fraction of the Cost)

    If you’re a growing company that’s rapidly adding new business processes and employees to the mix, you may want to consider adding a dash of Chief Marketing Officer (CMO). This senior officer can lead your marketing team and overall business to new heights of success while planning, executing and optimizing your marketing efforts. Sound good? Yes. But alas, you say, it also sounds costly.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 19 readers -
  • Top 5 Things Your Inbound Marketing Plan Needs to Survive

    You may know inbound marketing involves drawing people to your products and services rather than bombarding them with sales info. But you may not know if you’re doing it right, or even how to get started with an inbound marketing plan. Part of the beauty of inbound marketing is the lack of exact rules and regulations. What works fabulously for one company may fall absolutely flat for another.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 26 readers -
  • Why More Doesn’t Always Mean Better for Marketing

    With tons of marketing resources and tools literally at your fingertips, it can be tempting to launch as many as possible into the crowd in the hopes that something will stick. A word of advice: Don’t. Not only are the chances of something sticking very slim, but all that frenzied activity scatters your energy across too many fronts. In fact, the tactic can actually end up making things worse.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 18 readers -
  • 1 Super Bowl Ad or 83 Years of Inbound Marketing?

    Well it's that time of year again. Super Bowl weekend - when companies feel that spending $5 million (USD) for a 30 second television ad makes perfect sense. What if you decided to take that $5 million and invest it in inbound marketing? Here's what's possible. Now, don't get me wrong, if you're a large company with an obscenely large marketing budget a Super Bowl ad will cert ...

    Roman Kniahynyckyj/ Inbound Marketing Blogin Paid Search EMail- 33 readers -

About the author

Thumb roman kniahynyckyj
  • Roman Kniahynyckyj
  • Dad. Son. Writer. E&Y, BearingPoint, Booz Allen, and Deloitte alum. Former management consultant, current inbound marketer. Last name is pronounced Na-ha-nicky
  • 91 posts by Roman Kniahynyckyj
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