Roman Kniahynyckyj

  • 1 Super Bowl Ad or 83 Years of Inbound Marketing?

    Well it's that time of year again. Super Bowl weekend - when companies feel that spending $5 million (USD) for a 30 second television ad makes perfect sense. What if you decided to take that $5 million and invest it in inbound marketing? Here's what's possible. Now, don't get me wrong, if you're a large company with an obscenely large marketing budget a Super Bowl ad will cert ...

    Roman Kniahynyckyj/ Inbound Marketing Blogin Paid Search EMail- 22 readers -
  • 5 Ways To Inaugurate Your New Website

    Launching a new website doesn't exactly compare to a Presidential Inauguration. But after months of planning, design and development, launching a website is quite the achievement and something worth sharing with the world. Would you build a new house and not invite anyone over to see it? Of course not. Here are some ways you can spread the word and 'inaugurate' your new website.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 23 readers -
  • If Christmas Songs Were Inbound Marketing Songs

    Well it's that time of the year folks. Time for us inbound marketers to geek out a little for the Holidays. And what better way to do that then to turn some classic holiday songs into inbound marketing songs. So, without further ado, here they are. Frosty the Cold Caller Frosty the Cold Caller, was a jolly happy soul, until he realized no one was returning his calls.

    Roman Kniahynyckyj/ Inbound Marketing Blogin Paid Search EMail- 30 readers -
  • 3 Powerful Books Every Marketer Should Read

    As the holidays approach, hopefully you'll have some time to rest and recharge. The holiday break is always a good time to feed your mind with a good book (or three). Here are some of my favorite reads. The Power of Habit: Why We Do What We Do in Life and Business Written by Charles Duhigg, a reporter with the New York Times who also spoke at HubSpot's Inbound conference this year.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 24 readers -
  • 3 Effective Ways to Expand the Online Presence of Your Law Practice

    Whether you have a 10 person or a 100 person law practice, it's useful to consider expanding the online presence of your legal firm. Most individuals seeking legal counsel will do their initial research online. Here are a few ways you can put your best digital foot forward. Home Page Most visitors to your legal website won't get past your Home page. Show your legal value quickly and succinctly.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 21 readers -
  • Navigating Your Way Through Your HubSpot Portal in the First Month

    You've just purchased HubSpot! Congratulations. You've worked hard to identify the optimal marketing automation software for your company, chosen HubSpot, and are primed for success. Here's some key things you should do in your HubSpot Portal the first month. Get Certified Before you dive into your HubSpot portal, take advantage of the Training & Certification center within your portal.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 25 readers -
  • How To Close A Sale With an Inbound Lead That's Stuck

    Inbound leads are beautiful things. Someone has a business problem, searches for a solution and finds your website. They convert on a landing page and you have a conversation with them. You may be even have multiple conversations with them. But then, like Santa after he delivers his gifts and partakes of your (almond) milk and (vegan) cookies, they disappear.

    Roman Kniahynyckyj/ Inbound Marketing Blogin How To's- 14 readers -
  • 5 Factors to Consider When Building a Lead Nurturing Campaign

    You are probably using HubSpot to build your lead nurturing campaigns. That's great. But effective lead nurturing is not just about using the best marketing automation software available. Don't forget to address these business processes as you build out your campaign. Personas Does your lead nurturing campaign align with your buyer personas? For example, if you're in the educat ...

    Roman Kniahynyckyj/ Inbound Marketing Blog- 15 readers -
  • Don't Let Your HubSpot Agency Box You Into A Plan

    Good, better, best. Platinum, silver, gold. Many HubSpot agencies currently have inbound marketing plans or have experimented with them. Certainly, signing up for a marketing plan can give you peace of mind and provide you with regular agency support. But is being locked into an inbound marketing plan or retainer best for your department or organization? The answer is...

    Roman Kniahynyckyj/ Inbound Marketing Blog- 18 readers -
  • How Whitewater Rafting Keeps a Marketing Agency At High Tide

    This past August our CEO, Daniel Lynton, brought our whole company together in Breckenridge, Colorado for our annual company retreat. Four days of bonding and exploring sites with your co-workers is a great opportunity for a distributed team like ours. Here's a few things we did (and learned) that you may consider doing for your own company. Mixing and Mingling We arrived on a Thursday.

    Roman Kniahynyckyj/ Inbound Marketing Blogin How To's- 18 readers -
  • The Right Way to Apply to Marketing Positions

    As a growing inbound marketing agency, we maintain an open pipeline for marketing roles. We're fortunate to have many candidates apply for our listed positions. Since we've seen a good volume of folks apply, we figured we'd discuss some useful tips as they relate to applying for any marketing position.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 17 readers -
  • The Value of Webinars To Your Inbound Marketing Strategy

    Are webinars part of your inbound marketing plan? If they aren't, they should be. Webinars can effectively showcase your company's expertise, offer real time interaction with prospects and offer advanced content once they are completed. Consider the following reasons to include webinars in your inbound marketing strategy. MOFU Leads Webinars offer a good option to Middle of the Funnel leads.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 15 readers -
  • The Best Black Friday Email I Received

    This past Friday, you probably received countless Black Friday emails touting incredible, once a year savings and deals. A friend of mine who cleared her Inbox on Thursday had received over 80 'deal' emails by early Friday. The email I received from Tortuga, a high-end backpack retailer, stood out for me (i.e. I read the entire email a few times and appreciated the email).

    Roman Kniahynyckyj/ Inbound Marketing Blogin EMail- 21 readers -