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Samantha Schultz is our rock star Project Manager for website redesigns. In this video, Samantha shares all the details of what goes into a website redesigns and how she guides you every step of the way. If you are thinking of a new website or refreshing your current website, this is the video to watch! What do you do at LyntonWeb? I’m a Project Manager.
Even the highest preforming creative teams can hit a wall. When your team hits that wall it might be time to bring everyone together for a brainstorming session. These collaborative sessions let marketers and content creators get 'unstuck' and generate ideas that may eventually be developed into usable projects.
Your blog can showcase your deep scope of industry knowledge and give readers a glimpse of your brand’s unique personality – all while driving tons of traffic to your website. All this applies, of course, only if your blog is done right, which means it’s totally free of the top 10 b ...
Many marketing agencies are moving in the direction of more flexibility and freedom when it comes to working remotely. Many at-home workers report they are more productive when working from home than when working in a traditional office environment. The benefits for companies and individuals are many, but working from home can bring its own set of difficulties.
Although we might not like it, Artificial Intelligence (AI) is already part of our world. Taking advantage of certain benefits of Artificial Intelligence could positively impact your marketing efforts. As marketers, we have choices about how much we will allow AI to play a part in our strategies. Consider these pros and cons relative to your own inbound marketing efforts: Pros ...
If you’re like many effective online content marketers today, you’re focused on using your Buyer’s Journey to drive traffic to your website, gain qualified leads, and work to convert those leads to sales. Although this process is relatively effective, some marketers are asking questions about how to make this process even more productive and efficient.
Managing your customer relationships along with marketing and sales can be a real pain. Or it can be systematic, streamlined and easy (and actually pretty darn fun) with HubSpot. As a Platinum HubSpot partner agency we're huge fans of HubSpot's inbound marketing and sales platform. And HubSpot has now made even easier for anyone and everyone to join the HubSpot fan club by offe ...
From a time in the 1950s when speech recognition technology had a numbers-only vocabulary (one, designed by Bell Laboratories, was named “Audrey”), to a time when Siri and her friends Alexa and Cortana seem to be taking over the world, voice command has evolved to a level where many people now prefer it over typing on a keyboard.
Inbound marketing has been enjoying an ongoing heyday for years now, and evolving into what can seem like one immensely overwhelming undertaking. Fear not. No matter how daunting getting started with inbound marketing can seem, you can rapidly hop on the right track with a few quick tips. Get Certified While diving into specific techniques is good, understanding the actual meth ...
Artificial Intelligence (AI) continues to make its way into the world, influencing popular culture (think Steven Spielberg’s “A.I.”, or Disney’s “Big Hero 6”) and becoming a disruptor is a variety of industries. From customer service chatbots to extremely sophisticated autopilot driving machines, artificial intelligence is undoubtedly making an impact on everything around us.
Your website functions as your 24 hour online presence. Getting people to your website is a victory, but you still have to keep them there. If your website contains one or more of these annoying elements, it may be causing people to leave before you can show them how you can solve their business problems.
Anyone who knows inbound marketing knows blogging is an essential element in the mix. But even though it’s essential to write a steady stream of blogs, people aren’t going to find it essential to read them – unless, of course, you give them good reason to. And that good reason largely boils down to your blog title.
Written words with images may be powerful tools in your inbound marketing arsenal, but you can amp up your inbound power even more if those images happen to move. Yes, we’re talking about video, one of the most effective yet commonly overlooked marketing tools that can increase engagement on your website. You won't believe the statistics on video effectiveness...
Building trust with your audience is a must in the inbound marketing realm. And one of the best ways to build trust is to ensure people view your company as much more than a faceless entity designed to make a profit off everything they buy. Since people are much more apt to trust other people than they are to trust a faceless entity, you can start by making it clear you have a ...
With 6,000 tweets sent every second, Twitter is one highly competitive playing field. If you even want a fighting chance of having your tweets actually read, it’s essential to avoid bad habits that tend to have the opposite effect. Your tweets are all about you. You have a great new product. You just wrote an e-book. You just sold a 10-year lease on a Jaguar.
Algorithms may have started out simply in math and science classes, but in today’s world of computers and technology, algorithms are all around us. Used to solve various problems, algorithms are simply lists of steps used in calculations. And while algorithms may work perfectly in a mathematics class, some questions have surfaced about the ways that algorithms are being used in ...
Amassing more than 600 million users since its launch 2010, Instagram is one powerful storytelling tool. And it can be an even more powerful vehicle for inbound marketing mavens – provided you don’t fall prey to some of the biggest mistakes companies may not even realize they’re making on this social media super-platform.
Thinking of a redesign for your website? The fact that you’re even considering it indicates that something is not going as well as you would like. Your reasons may be rather obvious or they may be more subtle. These first five indicators act as tell-tale signs that your site needs a refresh: Poor Branding, Logo, and Style Style is something noticed immediately when someone opens your website.
Head to your email inbox any weekday morning, and you’re probably accosted by a hefty handful of emails you don’t recall signing up for, don’t want, and never intend to read. Depending on your mood of the day, those emails may be instantly deleted, marked as spam, or replied to with a sarcastic note or limerick.
Your website’s home page is the face of your company, the first thing online visitors see when they’re meeting you. And their first impression of you is really going to stink if your home page is riddled with any of these horrors. Mystery Horrors While mystery theater, novels and British TV shows are cool, mystery home pages aren’t.