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Two essential inbound marketing strategies are keywords and meta tags. Do them right, and they can work together to increase traffic, lead generation and conversions. Some do's and don’ts can help you achieve just that. Don’t Skip Keyword Research Keyword research is a must to ensure your keywords best fit the products or services you offer.
Unless you’ve been living under a rock, your company already knows the digital online landscape has made a massive pivot to inbound marketing. And to stay in the inbound marketing game, you need content. Lots of content. Lots of fresh, original, relevant content produced on a regular basis to keep feeding the ravenous online beast.
With all the strategies, tactics and plans involved with modern marketing, your chief marketing officer is one busy person indeed. But no matter how busy your CMO may be, it’s essential he or she is an ongoing master of the following five activities. Demand Generation Demand generation is at the core of every marketing department, or at least it should be if you want to sell stuff.
A combination of two things can be particularly dangerous for inbound content marketers. One is a content publication deadline that’s approaching faster than your most impressive page-loading speed. The other is a blank white screen. The flashing cursor seems to glow brighter and brighter each second, mocking your total lack of content for the upcoming deadline.
Inbound marketing comes with tons of benefits – but being a quick fix certainly isn’t one of them. In fact, the top reason companies are likely to give up on content marketing is due to the length of time it takes for the benefits to kick in. Inbound marketing is a little like gardening. You plant seeds in fertile soil and then you have to nuture them and keeps the weeds away a ...
Coming up with new ideas for blogs on a regular basis can be really tough. In fact, this is often one of the biggest struggles that new inbound marketers have. After posting blog after blog filled with inspiration and new ideas, eventually the creativity slows down—or it may even come to a screeching halt. Finding appropriate and relevant topics that feel fresh presents a very real challenge.
Consideration of the speed at which your web page loads may be more critical than you think. Unless your web page is able to load in three seconds or less, you might be in danger of losing a large portion of your visitors. Today’s internet users are in a hurry and you can keep them happy when your website loads more quickly.
Even the strongest of marketers are susceptible to mistakes at times. And inbound marketing is no exception. Whether you have a great deal of experience or you are just getting started, we’ll share with you some of the most common mistakes that are often made with inbound marketing so that you can avoid them.
With more than 150 million users, Snapchat is a force worth paying attention to. The company recently had its IPO and the question now is whether or not it will last as an effective form of marketing. Many marketers believe that Snapchat’s products are too experimental and the demographic possibly too young for them to get involved.
Successful bloggers know that the world is fast-paced and often changing. In order to stay up-to-date, it is vitally important to be sure you are making your blog as effective and functional as possible. There’s more to an effective blog than simply researching keywords and posting every so often. Whether you are just getting started on your blog or you have been at it for a wh ...
Cats and dogs. Peanut butter and tuna fish. Ammonia and bleach. Some things may seem like they’re never meant to work together, lest they fight, taste bad or even explode. Sales and marketing used to be two of those things, and they may still at times appear to be on different pages. Sales team members generally push to meet their quotas, aiming for short-term gains from imm ...
Loads of leads mean loads of sales, right? Not necessarily. Gathering leads just for the sake of gathering leads may make marketers look like wizards on paper, but in reality the tactic can backfire. Your sales team can actually end up wasting colossal amounts of time, money and effort chasing down leads that aren’t up to par. Quality vs.
If you’re a growing company that’s rapidly adding new business processes and employees to the mix, you may want to consider adding a dash of Chief Marketing Officer (CMO). This senior officer can lead your marketing team and overall business to new heights of success while planning, executing and optimizing your marketing efforts. Sound good? Yes. But alas, you say, it also sounds costly.
You remember the story of the three little pigs and the big, bad wolf. The first pig made a house of straw, and the wolf blew it down. The second pig made a house of sticks, and the wolf blew it down. The third pig, well, he had a strong foundation in place with a house of bricks. And the wolf simply couldn’t blow it down.
Did anyone ever tell you that inbound marketing was fast, easy and delivered immediate results? If you believe that, then I have a bridge to sell you. If you're preparing to dive head first into inbound marketing, take a few moments to reflect on the following undeniable truths about inbound marketing.
You may know inbound marketing involves drawing people to your products and services rather than bombarding them with sales info. But you may not know if you’re doing it right, or even how to get started with an inbound marketing plan. Part of the beauty of inbound marketing is the lack of exact rules and regulations. What works fabulously for one company may fall absolutely flat for another.
With tons of marketing resources and tools literally at your fingertips, it can be tempting to launch as many as possible into the crowd in the hopes that something will stick. A word of advice: Don’t. Not only are the chances of something sticking very slim, but all that frenzied activity scatters your energy across too many fronts. In fact, the tactic can actually end up making things worse.
Marketing professionals are all about communication. Whether through words, pictures, music, or other means, the idea of promoting products and ideas to a large audience requires the use of communication. And one of the most important forms of communication, particularly when trying to pitch ideas or promote a product, is public speaking.
Even if you have email and social media customer engagement covered, you may be leaving out a highly effective and popular channel for sharing your message with the masses. That channel is SMS messages, or “short messaging service,” otherwise known as the good ole text. Ninety-eight percent of texts... ...
Well it's that time of year again. Super Bowl weekend - when companies feel that spending $5 million (USD) for a 30 second television ad makes perfect sense. What if you decided to take that $5 million and invest it in inbound marketing? Here's what's possible. Now, don't get me wrong, if you're a large company with an obscenely large marketing budget a Super Bowl ad will cert ...