- Our Blog
Whether you're focused on marketing in general or inbound marketing specifically, the topic of search engine optimization (SEO) is bound to come up. It's an important topic that can't be ignored. SEO, however, should only be one component of your broader search engine marketing (SEM) strategy. SEM Strategy Search Engine Marketing is typically divided into search engine optimiza ...
You are probably using HubSpot to build your lead nurturing campaigns. That's great. But effective lead nurturing is not just about using the best marketing automation software available. Don't forget to address these business processes as you build out your campaign. Personas Does your lead nurturing campaign align with your buyer personas? For example, if you're in the educat ...
Good, better, best. Platinum, silver, gold. Many HubSpot agencies currently have inbound marketing plans or have experimented with them. Certainly, signing up for a marketing plan can give you peace of mind and provide you with regular agency support. But is being locked into an inbound marketing plan or retainer best for your department or organization? The answer is...
This past August our CEO, Daniel Lynton, brought our whole company together in Breckenridge, Colorado for our annual company retreat. Four days of bonding and exploring sites with your co-workers is a great opportunity for a distributed team like ours. Here's a few things we did (and learned) that you may consider doing for your own company. Mixing and Mingling We arrived on a Thursday.
As a growing inbound marketing agency, we maintain an open pipeline for marketing roles. We're fortunate to have many candidates apply for our listed positions. Since we've seen a good volume of folks apply, we figured we'd discuss some useful tips as they relate to applying for any marketing position.
Are webinars part of your inbound marketing plan? If they aren't, they should be. Webinars can effectively showcase your company's expertise, offer real time interaction with prospects and offer advanced content once they are completed. Consider the following reasons to include webinars in your inbound marketing strategy. MOFU Leads Webinars offer a good option to Middle of the Funnel leads.
One question we are asked frequently is how to sell and evangelize inbound marketing (and HubSpot) within your own company. As a marketer you may have learned about HubSpot and inbound through a local HUG meetup or even through an Internet search on 'marketing automation software.' Perhaps you've used HubSpot at a previous employer and want to introduce it to your new one.
This past Friday, you probably received countless Black Friday emails touting incredible, once a year savings and deals. A friend of mine who cleared her Inbox on Thursday had received over 80 'deal' emails by early Friday. The email I received from Tortuga, a high-end backpack retailer, stood out for me (i.e. I read the entire email a few times and appreciated the email).
It’s that time of year once again. You’re in the midst of preparing your 2017 budget while trying to figure out how to make the most of what’s left in your 2016 marketing budget. While a new cappuccino machine may sound nice (and frothy), it’s not going to give you the biggest bang for your marketing buck.
Whether you have two franchise locations or two dozen, creating unique content for your individual franchise microsites can feel like an overwhelming endeavor. Not only do you have to gather up content from each franchise location, but you have to ensure you’re provided with quality content that meshes with your overall message and brand.
A company website is a vital inbound marketing tool that helps get your product or service found. But what happens when you have a franchise with multiple locations – should each location have its own website? The answer is... .... kind of. Your company will still have one main corporate site, but the main site will feature multiple mircosites, one for each location, that let ...
You may have already read our rundown on the benefits of picking HubSpot over WordPress when it comes to building your website. You learned how HubSpot was a fully stocked content optimization system (COS) that both manages and optimizes your content, compared to the basic content management system (CMS) offered by WordPress.
Just because your marketing team is small enough to fit in a phone booth doesn’t mean you can’t focus on just the right stuff to produce sizable results. Many one-person or very small teams often ask what their main marketing priorities should be. Here’s what we tell them. Priority No. 1: Content If you only have time for a single task in your inbound marketing strategy, make s ...
Once you’ve created your buyer persona interviews, completed your interviews and put together your findings, you’ve made a huge step toward effectively targeting your ideal customers. But you’re not done yet. The next phase is to use the information throughout your inbound marketing plan and strategy.
See that guy in the pic? That's Rob - our graphic designer extraordinaire. He's really, really good. He wins awards. Lots of them. But even with all his amazing skills he's only as good as the input he receives from you. Once you begin to redesign your website, a large part of the redesign process involves working with a graphic designer.
When it comes to website redesign, the most common question companies ask is whether they should build a website on HubSpot or WordPress. Cost is often a determinant between the platforms. Folks focused on the initial cost notice right away that WordPress is generally free, at least at first glance. But, remember, there is no... ...such thing as a 'free lunch.
To effectively sell your products to consumers, you need to understand the consumers to whom you’re selling. And one way to figure it out is by developing buyer personas. Buyer personas are archetypes of your ideal customers, and they can include existing as well as potential customer types. Buyer personas are important for guiding all aspects of your marketing plan, from websi ...
You wouldn’t run out and buy tons of new furniture without first reviewing what pieces you already own, right? Yet many companies follow that exact same route when it comes to adding new content to their sites. They fail to take stock of what they already have, missing the vital step of a content audit.
Whether people are researching health-related information for themselves, their children, spouses, patients, pals or caregiver clients, the bottom line is people are certainly searching. An additional crowd of visitors can come from current and potential patients already online emailing doctors, logging into patient portals and otherwise taking advantage of health-related servi ...
One marketing strategy has the power to more than triple your chances of making a sale, and that strategy is called the upsell. Upselling involves selling a more expensive version of a product or service a customer is in the midst of buying or has already purchased, as well as offering add-ons or features that complement that product or service.