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Loads of leads mean loads of sales, right? Not necessarily. Gathering leads just for the sake of gathering leads may make marketers look like wizards on paper, but in reality the tactic can backfire. Your sales team can actually end up wasting colossal amounts of time, money and effort chasing down leads that aren’t up to par. Quality vs.
If you’re a growing company that’s rapidly adding new business processes and employees to the mix, you may want to consider adding a dash of Chief Marketing Officer (CMO). This senior officer can lead your marketing team and overall business to new heights of success while planning, executing and optimizing your marketing efforts. Sound good? Yes. But alas, you say, it also sounds costly.
You remember the story of the three little pigs and the big, bad wolf. The first pig made a house of straw, and the wolf blew it down. The second pig made a house of sticks, and the wolf blew it down. The third pig, well, he had a strong foundation in place with a house of bricks. And the wolf simply couldn’t blow it down.
Did anyone ever tell you that inbound marketing was fast, easy and delivered immediate results? If you believe that, then I have a bridge to sell you. If you're preparing to dive head first into inbound marketing, take a few moments to reflect on the following undeniable truths about inbound marketing.
You may know inbound marketing involves drawing people to your products and services rather than bombarding them with sales info. But you may not know if you’re doing it right, or even how to get started with an inbound marketing plan. Part of the beauty of inbound marketing is the lack of exact rules and regulations. What works fabulously for one company may fall absolutely flat for another.
With tons of marketing resources and tools literally at your fingertips, it can be tempting to launch as many as possible into the crowd in the hopes that something will stick. A word of advice: Don’t. Not only are the chances of something sticking very slim, but all that frenzied activity scatters your energy across too many fronts. In fact, the tactic can actually end up making things worse.
Marketing professionals are all about communication. Whether through words, pictures, music, or other means, the idea of promoting products and ideas to a large audience requires the use of communication. And one of the most important forms of communication, particularly when trying to pitch ideas or promote a product, is public speaking.
Even if you have email and social media customer engagement covered, you may be leaving out a highly effective and popular channel for sharing your message with the masses. That channel is SMS messages, or “short messaging service,” otherwise known as the good ole text. Ninety-eight percent of texts... ...
Well it's that time of year again. Super Bowl weekend - when companies feel that spending $5 million (USD) for a 30 second television ad makes perfect sense. What if you decided to take that $5 million and invest it in inbound marketing? Here's what's possible. Now, don't get me wrong, if you're a large company with an obscenely large marketing budget a Super Bowl ad will cert ...
If you are considering a website redesign, there is an abundance of information that can be found online. Tips & tricks, how to's, and step by step guides abound. We even have a number of these guides on our LyntonWeb site. Sometimes it's important to step back, however, and take in the big picture - the 'meta' of your website if you will.
Launching a new website doesn't exactly compare to a Presidential Inauguration. But after months of planning, design and development, launching a website is quite the achievement and something worth sharing with the world. Would you build a new house and not invite anyone over to see it? Of course not. Here are some ways you can spread the word and 'inaugurate' your new website.
Imagine that you want to redesign or re-organize your home and you need to choose between two options. The first option is moving out and completely rehabbing the house all at once while interrupting your family’s life—even though your family is still growing and changing, you aren’t quite sure what will work best for you, and you don’t necessarily have a large budget to spend upfront.
Well it's that time of the year folks. Time for us inbound marketers to geek out a little for the Holidays. And what better way to do that then to turn some classic holiday songs into inbound marketing songs. So, without further ado, here they are. Frosty the Cold Caller Frosty the Cold Caller, was a jolly happy soul, until he realized no one was returning his calls.
Moving from traditional sales to inbound sales is a big shift for any organization. If you're a marketing leader, it's important to get out in front of this shift and set proper expectations for everyone involved. The best way to do this is to set up a straight forward service level agreement between your sales and marketing teams. Here's how to do that.
As the holidays approach, hopefully you'll have some time to rest and recharge. The holiday break is always a good time to feed your mind with a good book (or three). Here are some of my favorite reads. The Power of Habit: Why We Do What We Do in Life and Business Written by Charles Duhigg, a reporter with the New York Times who also spoke at HubSpot's Inbound conference this year.
Your CRM has now been integrated with HubSpot and your contacts have been successfully synced. Time for a little happy dance! Don't let your happy dance go on too long, though. HubSpot integration is just the first step to optimizing your HubSpot portal. Here are some activities you should consider next.
Whether you have a 10 person or a 100 person law practice, it's useful to consider expanding the online presence of your legal firm. Most individuals seeking legal counsel will do their initial research online. Here are a few ways you can put your best digital foot forward. Home Page Most visitors to your legal website won't get past your Home page. Show your legal value quickly and succinctly.
You've just purchased HubSpot! Congratulations. You've worked hard to identify the optimal marketing automation software for your company, chosen HubSpot, and are primed for success. Here's some key things you should do in your HubSpot Portal the first month. Get Certified Before you dive into your HubSpot portal, take advantage of the Training & Certification center within your portal.
Inbound leads are beautiful things. Someone has a business problem, searches for a solution and finds your website. They convert on a landing page and you have a conversation with them. You may be even have multiple conversations with them. But then, like Santa after he delivers his gifts and partakes of your (almond) milk and (vegan) cookies, they disappear.
Whether you're focused on marketing in general or inbound marketing specifically, the topic of search engine optimization (SEO) is bound to come up. It's an important topic that can't be ignored. SEO, however, should only be one component of your broader search engine marketing (SEM) strategy. SEM Strategy Search Engine Marketing is typically divided into search engine optimiza ...