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Algorithms may have started out simply in math and science classes, but in today’s world of computers and technology, algorithms are all around us. Used to solve various problems, algorithms are simply lists of steps used in calculations. And while algorithms may work perfectly in a mathematics class, some questions have surfaced about the ways that algorithms are being used in ...
Amassing more than 600 million users since its launch 2010, Instagram is one powerful storytelling tool. And it can be an even more powerful vehicle for inbound marketing mavens – provided you don’t fall prey to some of the biggest mistakes companies may not even realize they’re making on this social media super-platform.
Thinking of a redesign for your website? The fact that you’re even considering it indicates that something is not going as well as you would like. Your reasons may be rather obvious or they may be more subtle. These first five indicators act as tell-tale signs that your site needs a refresh: Poor Branding, Logo, and Style Style is something noticed immediately when someone opens your website.
Head to your email inbox any weekday morning, and you’re probably accosted by a hefty handful of emails you don’t recall signing up for, don’t want, and never intend to read. Depending on your mood of the day, those emails may be instantly deleted, marked as spam, or replied to with a sarcastic note or limerick.
Your website’s home page is the face of your company, the first thing online visitors see when they’re meeting you. And their first impression of you is really going to stink if your home page is riddled with any of these horrors. Mystery Horrors While mystery theater, novels and British TV shows are cool, mystery home pages aren’t.
Inbound marketing relies on multiple elements to make it work, and content is one of them. Content includes basic content and advanced content, with each serving an important function in your overall inbound marketing plan. What’s the difference between basic content and advanced content, and what’s the purpose of each? Read on and we’ll explain.
One point of difficulty for marketers, especially for marketing agencies, is time tracking. Timesheets tend to get put toward the bottom of the to-do list. People with creative spirits (i.e. marketers and designers) often find themselves resentful toward the idea of being micromanaged by having their time tracked.
As your one of your greatest marketing assets, your blog can showcase your deep scope of industry knowledge and give readers a glimpse of your brand’s unique personality – all while driving tons of traffic to your website. All this applies, of course, only if your blog is done right, which means it’s totally free of the top 10 blog mistakes we consistently see.
Tweets travel fast. Really fast. And the more embarrassing and horrible the tweet may be, the faster it seems to travel. That means a Twitter faux pas could have you looking like a total twit across the entire universe in perhaps about 15 seconds flat. Twitter faux pas can include things like accidentally tweeting about your personal life on your business account, making a lam ...
From Facebook to Twitter, Pinterest to Instagram, social media can be one big party. Party hats and reveling aside - your organization could be throwing a wet blanket over all the fun, perhaps without even realizing it if you’re making the biggest mistake companies make on social media platforms. What’s the mistake? Trying to sell stuff.
Once upon a time, J.C. Penney ranked at the top of unpaid search results for practically everything it sold. It then promptly disappeared from the search rankings altogether. And news from 2017 notes the department store is closing up to 140 locations and two distribution centers. What the heck happened, you may wonder.
When it comes to SEO strategy, things have taken a drastic turn for the better. You no longer have to adhere to the old school rules and their often ridiculous dictates. You can instead simply practice solid inbound marketing techniques and watch an effective SEO strategy pretty much magically fall into place.
If you’re a small business with big online plans, then you may be looking for some tips and strategies as you build your online presence. Here are some ideas that should get your online marketing wheels turning. Out with the Old, In With the New Outbound marketing is often the go-to for small business owners, partly because they don’t have a marketing department to tell them that it is old news.
What do lion tamers, artists and inbound marketers have in common? More often than not, these folks are likely to absolutely love their jobs. Loving the lion taming is a given, as it’s got to be thrill just to stand next to such magnificent beasts. Artists are forever tapping into their creativity, something we know brings joy. And why do inbound marketers dig their position? Read on to find out.
Deciding to include social media in your marketing efforts today is almost a no-brainer. The question is not “if,” but “how?” Your overall goals of social media marketing probably fall in line with creating online visibility, connecting with your audience, strengthening your brand, and generating leads.
Two essential inbound marketing strategies are keywords and meta tags. Do them right, and they can work together to increase traffic, lead generation and conversions. Some do's and don’ts can help you achieve just that. Don’t Skip Keyword Research Keyword research is a must to ensure your keywords best fit the products or services you offer.
Unless you’ve been living under a rock, your company already knows the digital online landscape has made a massive pivot to inbound marketing. And to stay in the inbound marketing game, you need content. Lots of content. Lots of fresh, original, relevant content produced on a regular basis to keep feeding the ravenous online beast.
With all the strategies, tactics and plans involved with modern marketing, your chief marketing officer is one busy person indeed. But no matter how busy your CMO may be, it’s essential he or she is an ongoing master of the following five activities. Demand Generation Demand generation is at the core of every marketing department, or at least it should be if you want to sell stuff.
A combination of two things can be particularly dangerous for inbound content marketers. One is a content publication deadline that’s approaching faster than your most impressive page-loading speed. The other is a blank white screen. The flashing cursor seems to glow brighter and brighter each second, mocking your total lack of content for the upcoming deadline.
Inbound marketing comes with tons of benefits – but being a quick fix certainly isn’t one of them. In fact, the top reason companies are likely to give up on content marketing is due to the length of time it takes for the benefits to kick in. Inbound marketing is a little like gardening. You plant seeds in fertile soil and then you have to nuture them and keeps the weeds away a ...