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Ron Schott: Director of Professional Services Lauren Berry: Enterprise Client Partner Gone are the days when a screenshot of Facebook’s Insights tossed into a deck would make people smile and approve larger budgets for social. Social marketing has grown up. Along with that coming of age, social marketers have a responsibility to justify its existence, value, and contribution to the brand.
The Instagram experience is pretty straight forward. A single feed of photos and videos from friends, brands, and celebrities…But does it have to stop there? Luxury automaker Mercedes-Benz USA just launched an experience inside Instagram that’s usually only found on a brand website – customization.