Ronn Torossian

  • Donald Sterling Lessons: PR in the age of No Privacy

    Ever since the recording of Clippers owner Donald Sterling making racist remarks was broadcast, anyone who has ever said anything, in public or private is having second thoughts. Clearly, the dialogue surrounding privacy in America – particularly for people of influence – has changed. Regardless of how offensive Sterling’s statements are, the incident should serve as a remind ...

    Ronn Torossian/ ShoeMoney- 19 readers -
  • 10 Marketing Tips to Learn From Mad Men

    The AMC show Mad Men is still the craze, and they get some things right – but also many wrong. Here’s a list of ten things to learn from Mad Men: 1. Do What Sells. Creativity might win awards, but it doesn’t always sell. That campaign you created might have the catchiest jingle, the most innovative storyboard, or the best animation, but if it doesn’t produce sales, it’s a failure.

    Ronn Torossian/ ShoeMoney- 18 readers -