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What to Expect in 2015: Our SEO Predictions Every year at Search Laboratory we get together across the company to compare notes on the previous year and make our predictions for the year ahead. Unsurprisingly, considering the ever changing digital marketing landscape, the predictions were varied.
Social media tools which take a scientific approach to big data are a vital part of any strong social media strategy. However, before you jump in and spend big bucks on social media monitoring systems from Gorkana or Radian6, there are a plethora of useful, free tools that will enable you to build an amazing campaign.