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  • How programmatic firms deal with complex pharmaceutical laws

    Programmatic is prone to complexity. So too is Big Pharma. So when the pharmaceutical industry deploys programmatic technology, routine business can get especially complicated. Because the pharma industry is regulated more than most, pharma brands and their vendors must tread carefully when they set up automated campaigns.

    Digidayin How To's- 8 readers -
  • Why TV Everywhere is often not there when you want it

    Despite its promise and hype, TV Everywhere has yet to be offered everywhere and its limitations illustrate that there remain many issues with TV’s digital transition. Even in 2017, cable and satellite subscribers have limited digital access to TV content. Sources told Digiday that complex rights agreements, and a lack of standardized digital measurements and research stand in ...

    Digiday- 8 readers -
  • How second-price auctioning can create headaches for publishers

    The nuances of header bidding run so deep they can put a normal person to sleep. But publishers doze off at their peril: The second-price auction design of header-bidding partners can create inefficiencies for publishers that don’t maximize yield. Sources told Digiday that moving server-to-server would allow publishers to more easily collect all bids from SSPs or switch to a f ...

    Digidayin How To's- 13 readers -
  • How decentralizing trade desks created a new set of problems

    Programmatic has placed holding companies in a “damned if you do, damned if you don’t” situation. Although the decentralization of trading desks by holding companies may have reduced opaque fees and increased transparency, it has also created new problems. Sources told Digiday that since the decentralization of trading desks, buyers in charge of large automated buys are now mo ...

    Digidayin How To's- 15 readers -
  • Why don’t digital TV streams fill all of their ad slots?

    Just because there’s an audience for something doesn’t mean that an ad will automatically be served around its content. Despite all the hype around the digital streaming of TV content, networks still leave many of their digital ad slots unfilled. Given that leaving users to gawk at a network logo rather than being monetized through a served ad is a lost revenue opportunity and ...

    Digiday- 11 readers -
  • ‘A shrewd move’: Publishers see Facebook mid-roll ads as potential boon

    With great reach comes great anticipation for ad products. On Monday, Recode reported that Facebook will start showing ads in the middle of videos and giving publishers 55 percent of all sales, which is the same split that YouTube offers. Publishers who spoke to Digiday were excited about the potential of mid-roll ads to help them create a revenue stream around Facebook video.

    Digidayin Social- 18 readers -
  • ‘It’s a slow bleed’: NFL ratings drop is a sign of TV’s gradual decline

    Revolutions often take a hell of a lot of time. For years, people have said that the NFL is immune to viewership declines that have afflicted the rest of broadcast and cable TV. But last week, it was revealed that NFL Nielsen ratings were down 8 percent for the 2016 season. While parties who want TV programming to become more digitized might use this finding to spell doom for ...

    Digiday- 16 readers -
  • ‘The model can really work well’: The case for ad-driven media

    Fledgling businesses have trouble admitting “it’s not you, it’s me.” Annoying ads, the rise of fake news, write-offs and layoffs have driven a drumbeat against ad-driven media that was amplified this week when Medium ditched its ad sales and called the ad-driven system “broken.” But for all its flaws, ad-driven business models still present many companies with their best monetization options.

    Digiday- 13 readers -
  • Why is third-party data still often wrong?

    Data may be everywhere, but it often isn’t worth a damn. Despite how invasive some people may feel digital data collection might be, targeters still have trouble differentiating basic demographic traits such as age and gender. “A lot of the data that informs programmatic media buying is unreliable and conflicting,” said an ad tech exec who requested anonymity.

    Digiday- 21 readers -
  • ‘Just one more thing’: Twitter’s metrics error further dents reputation with ad buyers

    Platforms are constantly mimicking other platforms: Instagram borrowed from Snapchat for its stories feature; Facebook cribbed hashtags from Twitter. Now platforms are even mimicking each other’s measurement errors. In recent months, Facebook had a slew of measurement errors that irked marketers. And in late December, Business Insider reported that a bug in Twitter’s Android a ...

    Digidayin Social- 14 readers -
  • 5 platform products that tanked in 2016

    New platform products always get hype whenever they debut, but they’re not always adopted. “While social networks are constantly bringing to market products that ultimately fail, it is this failure that is critical to innovation and growth,” said Jeff Kauffman, media group head at The Richards Group. “We learn from failure.

    Digidayin Social- 13 readers -
  • ‘Programmatic is a process’: Dish exec talks big data and addressable TV

    This story is part of a Digiday series on Programmatic TV, which examines how TV advertising is trying to act a little more like its digital cousin by introducing automation. Although ad tech’s immersion into TV has been slow-going so far, Dish is bringing automation to the industry through its programmatic exchange and addressable products.

    Digiday- 16 readers -
  • Tech firms use audiovisual signals to target TV ads

    This story is part of a Digiday series on Programmatic TV, which examines how TV advertising is trying to act a little more like its digital cousin by introducing automation. Tracking a user on a computer can be as simple as implementing cookies, but cross-device identification is an entirely differently beast, especially when it involves TV.

    Digiday- 16 readers -
  • Why the pubslisher waterfall isn’t dead yet

    Legacy tech can be inescapable, even for programmatic advertisers. Although newer (and allegedly more efficient) programmatic methods have emerged since the waterfall’s glory days, it’s worth noting that the waterfall is far from dead. Some publishers have held out from header bidding — its much buzzed-about alternative — and still rely heavily on waterfalling.

    Digiday- 20 readers -
  • Publishers see promise with Instagram Live

    The live video market got a little more bloated this week, but that hasn’t deterred publishers from adopting the latest product in the space. On Monday, Instagram rolled out its live video feature to all U.S. users. Publishers told Digiday that they plan to use Instagram Live to give followers a behind-the-scenes look at how their content is made and to promote Facebook campaigns.

    Digidayin Social- 16 readers -
  • Facebook’s latest measurement error irks marketers

    When it comes to measurement errors, the third time is even less charming than the second and first. Last week, Marketing Land reported that Facebook had been miscalculating how often users react to live videos and how often users like and share links posted on Facebook. Because the error is the third of its kind since September, some marketers are questioning Facebook’s matur ...

    Digiday- 11 readers -
  • Google still fuels fake-news websites through its complex web

    Despite beating Facebook in the early PR battle against fake news, Google is still indirectly helping fund publishers that intentionally spread misleading information. Google’s digital infrastructure touches nearly everything on the internet, including fake-news websites. So unlike tech companies with less reach, Google requires much more than mere blacklists to block fake new ...

    Digidayin SEO Google- 16 readers -
  • ‘It will take a back seat’: Publishers see header bidding morphing

    Programmatic advertising quickly moves to the next hot thing. Many publishers shifted from the waterfall to header bidding. And now there’s speculation that header bidding will come to an end as publishers shift toward sever-to-server solutions that move bidding actions off publishers’ pages and onto servers.

    Digiday- 20 readers -
  • WTF are wrapper tags?

    Header bidding got a little sexier last week after Amazon announced it was flirting with wrapper tags. While it was clear that Amazon’s announcement could have implications for publishers, it was less clear exactly how wrappers worked in the first place. They’ve been alleged to increase revenue and reduce page latency, but explanations haven’t always been comprehensible for ordinary humans.

    Digiday- 14 readers -