ross benes

  • Ad buyer, beware: How DSPs sometimes play fast and loose

    Here’s a riddle: How can a transaction have different prices to the buyer and the seller? Welcome to digital advertising. Although sell-side platforms have recently been under heat for reselling inventory and allegedly charging publishers hidden fees, programmatic pricing mysteries also extend to the buy side, where ad buyers get squeezed by their demand-side platforms through ...

    Digidayin How To's- 14 readers -
    Earlier about the same topic:
  • ‘I need a neck to throttle’: Why publishers don’t build their own ad tech

    Relying on ad tech vendors is a hard habit for publishers to quit. Because vendors eat into publishers’ revenue and slow down their pages, pubs are eager to purge them to have more control over their own tech stacks. But even if a publisher has a strong internal tech team that is capable of building its own products to replace third parties, a lot of vendors stay embedded in p ...

    Digiday- 23 readers -
  • How Bustle is making Instagram pay off

    With many advertisers opting for Instagram over Snapchat, Bustle is betting on the photo-driven platform, hoping it’ll pay off with advertisers. By devoting more people and posting more frequently to the platform, the millennial women-focused site has added 1.3 million Instagram followers in the past year, for a total of 1.6 million.

    Digidayin Social How To's- 13 readers -
  • A cheatsheet for Facebook’s war on clickbait

    Facebook is reducing the reach of posts with sensational headlines. The key updates: Individual posts that intentionally omit or exaggerate information in their headlines will have reduced reach in the platform’s News Feed. For example, posts with headlines such as “He Put Garlic In His Shoes Before Going To Bed And What Happens Next Is Hard To Believe” (one of Facebook’s m ...

    Digiday- 12 readers -
  • Which Facebook metrics flub are you? Ad buyers rate Facebook’s 10 measurement errors

    You can almost set your watch to it. Yesterday, in the heat of an upfronts season in which TV stalwarts are taking pots at digital media, Facebook announced its 10th measurement error since September. Per usual, Facebook’s mistake elicited demands from ad buyers for more third-party verification on the platform. And the collective effective of the errors is getting on buyers’ nerves.

    Digidayin Social- 14 readers -
  • The state of programmatic direct in 4 charts

    Programmatic direct is hotter than a Times Square Rolex as brands want to avoid the grotesquerie they face on open exchanges. Because some websites intentionally mislabel themselves and resell their inventory on open exchanges, ads inadvertently wind up next to brand-unsafe content like racist and sexist articles.

    Digiday- 21 readers -
  • Why Google is tweaking its ad blacklist policy

    Google announced today that it changed how it enforces ad-removal policies on its ad network AdSense and DoubleClick ad exchange. Previously, Google used to default to removing ads across an entire website whenever it noticed the website was using intrusive ad formats or placing ads in brand-unsafe contexts like gambling and hate speech.

    Digidayin Google- 18 readers -
  • Need for speed: How HuffPost cut page-load time by 8 seconds in its app

    A little over two months ago, HuffPost changed the way it loads articles within its app, which led to significant speed improvements. By switching from pulling articles from the mobile web to natively uploading them within the app, load times in iOS went from nine seconds to under one second, and load times in Android declined from five seconds to under one second.

    Digidayin How To's- 18 readers -
  • Confessions of a verification firm data scientist: It’s good when Facebook errs

    Throughout the ad supply chain, at some point everyone has motivation for schadenfreude. For the latest installment of our anonymous Confessions series, we talked to a data scientist at a verification vendor who works with publishers, agencies, brands and programmatic platforms. The data scientist said that he roots for Facebook and Google to make mistakes and that the problem ...

    Digidayin Social- 14 readers -
  • Code in your underwear: Publishers get flexible to keep tech workers

    With a shortage of tech talent in the U.S., publishers are in a precarious position of competing against platforms flush with cash when wooing in-demand candidates. Since pubs can’t match tech firms dollar for dollar, they attract tech employees by giving them flexible schedules and letting them work remotely.

    Digiday- 13 readers -
  • WTF are data lakes?

    Bewildering jargon is as much a part of big data as endless reams of spreadsheets. A new term businesses have to wrap their heads around is data lakes. Data lakes are for businesses looking for an efficient way to store massive amounts of information. But there are costs to building these platforms, and it can become difficult for analysts to find what they are looking for in ...

    Digiday- 18 readers -
  • With its redesign, Vice doubled the time people see ads on its site

    Since getting rid of intrusive ads and making other changes last year, Vice said people are spending twice as long viewing its ads as before. Vice said that 275 minutes of ads are in view for every 1,000 impressions they are served. Prior to its redesign, Vice said that figure was 101 minutes for every 1,000 impressions, slightly below what Moat says is the industry standard o ...

    Digiday- 11 readers -
  • Outside Magazine built its own recommendation widgets to replace Outbrain

    Although the revenue from third-party recommendation widgets can be addicting for many publishers, the ads can be rife with clickbait that degrades the user experience. Outside Magazine, a publication that promotes an active lifestyle outdoors, was running Outbrain’s widget on its site. Four months ago, it replaced it with its own, which only recommends other Outside articles.

    Digiday- 10 readers -
  • SourceMedia went from 17 to one CMS to improve content sharing, data collection

    SourceMedia started in 2004 after a spinoff by Thomson Financial, but its B2B publications, including American Banker and National Mortgage News, go back as far as the 1830s, and until recently, its sites operated on 17 content-management systems. “When each site had a different CMS and different user experience, it wasn’t scalable,” said Minna Rhee, chief product and audience ...

    Digidayin Content- 14 readers -
  • Thought Catalog’s sticky ads increased viewability by 25 percent

    With ad buyers pushing to ensure digital ads are viewed by humans, publishers have had to adapt. To increase its viewability scores, Thought Catalog last month stuck ad units on its homepage that stick to the side of the browser window as the user scrolls. Static display ads on the home page had been about 70 percent viewable.

    Digiday- 18 readers -