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It’s too bad there isn’t an app that lets companies change their business models every day. According to a New York Times report, daily fantasy sports titans DraftKings and FanDuel are nearing an $8 million to $12 million settlement agreement for a false advertising case with New York’s attorney general.
Trolls have always been a nuisance for Twitter. But in recent weeks, they became particularly problematic for the platform when Disney and Salesforce each pulled their sale bids due to concerns over bullying. Although trolls are an obvious problem for Twitter, it’s difficult to quantify their pervasiveness.
Publishers have gotten data religion. A few years ago, publishers began enlisting data scientists to help with audience building and monetization. But back in 2014, publisher data teams usually consisted of only a person or two. Since then, several publishers have expanded their number of full-time data experts. And their roles have grown too.
Earlier this week, Instagram moved its Snapchat-like Stories to the Explore tab and announced that the feature has about 100 million daily active users. Now that Stories has been out for a few months, brands have had some time to form a few opinions on the feature. Like any new platform feature, brands are still in test-and-learn mode, using it for everything from rough-and-re ...
For years, ad tech has been responsible for serving banner and display ads while also automating ad buying. Ad tech will continue carrying out these tasks, but the industry is also now turning newer techy communication features, such as geofilters and emojis, into scalable ad units. By the end of next year, ad tech will be virtually everywhere.
Publishers continue to gripe about ad tech’s complexity and transparency. And their frustrations were amplified earlier this month when the Guardian’s CRO, Hamish Nicklin, revealed that in some cases the publisher was only getting 30 percent of ad dollars spent programmatically. The Guardian case study raised a host of questions: Are these low yields common? Who is getting all ...
Some marketers are enticed by Twitter’s new Instagram-like carousel ad unit. GroupM has run carousel ads for NBC Universal, Pandora jewelry, Nestlé’s Lean Cuisine, AB InBev’s Stella Artois, Unilever’s Hellmann’s and Panera Bread, according to Kieley Taylor, GroupM head of paid social. Carousel ads featuring the NBC Universal film “The Secret Life of Pets” were clicked on 22 pe ...
Ever since it debuted in 2011, the AdBlock Plus whitelist program has been a lightning rod of controversy within the publishing industry. ABP’s parent company Eyeo pitches the whitelist as a revenue generator for publishers. While that might sound nice, the whitelist has also been called a “protection racket” by former U.K.
Snapchat and Twitter are trending in opposite directions in the eyes of investors. Last week, Snapchat’s IPO was speculated to have a $25 billion value. Meanwhile, Twitter’s bidders have backed off. “Twitter has not succeeded in monetizing the platform,” said media analyst Rebecca Lieb. “And Snapchat is the darling of the moment.
It’s no secret that ad retargeting is a fairly blunt, if very effective, approach to customer conversion. Many internet users have wondered: Why in the world am I still chased around Facebook and the internet with ads for a pair of sneakers I purchased weeks ago? It would seem all sides lose in that all-too-familiar scenario.
About two months ago, Pinterest rolled out video ads. While some marketers are intrigued, brands and agencies say that the ads only make sense for brands aligned with niche categories that are popular on Pinterest. Chris Tuff, evp of partnerships at 22squared, has worked on Pinterest video ads for a national retail brand whose video ads have been live for about a week.
Brands and agencies have been experimenting with on-demand geofilters ever since they debuted earlier this year. And now tech companies are helping them scale their geofilter campaigns. Rather than having to manually provide Snapchat exact geographic data for each of their locations, brands can now outsource that task to tech companies.
Facebook’s dominance in digital advertising can foster ambivalence, and even, in some cases, hostility. “Many publishers view doing business with Facebook as a sort of Faustian dilemma: They can get rich, but they might lose their souls,” Grzegorz Piechota wrote in an International News Media Association (INMA) report released last week.
Twitter’s pre-roll video ads have been open for business to influencers for a month now. But it appears they’re not being widely adopted yet. In August, Twitter announced that it was opening up pre-roll video ads to popular Twitter users. Previously, video ads were available to publishers, but not to influencers, or “creators” in the Twitter vernacular.
Programmatic is sucking up more and more ad dollars as its buzzword status becomes more deeply entrenched. But as programmatic advertising continues to grow, marketers are becoming more concerned with issues of fraud, transparency and visibility. According to a report published this summer by Magna Global, the global programmatic market will increase from $14.2 billion in 2015 to $36.
Inside the Explore tab, with video at the top Just a few weeks after rolling out its Snapchat-esque Stories feature, Instagram cloned another Snapchat tool by implementing a new live events video channel. The channel, called Events, will live under the Explore tab, where Instagram surfaces other accounts a user might want to follow.