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Writers are a dime a dozen. But writers who can market? Those are a bit harder to come by. Over the past five years, we’ve interviewed over 75 different content marketing specialists and evaluated hundreds more. In the following video, I talk about the tips we’ve learned over years to not just find a writer, but find a great marketer, too.
Today is a new day for Siege Media. After five years in business, we’ve evolved to a second version of the website, and with it, what feels like a second stage in the business. Today, a new brand identity is born. Our previous version of the website worked for five years and at the time, I think even separated us from other agencies in the early stages who were unwilling to ac ...
The title of this post is a question I’ve heard a few times recently, including after my last presentation at the Engage conference in Portland. It’s a good question, and one worth thinking about. Although I don’t have access to the algorithm, I do have experience and some ideas about how Google and their algorithm might interpret the problem.
We’re going on two years since Brian Dean originally popularized the Skyscraper Technique, and since that time, it has received its fair share of controversy and vitriol. On the other side, though, people have also achieved great success and traffic growth utilizing it. The reason behind these two diverging modes of thought likely comes down to context, and not necessarily the ...
Have you ever experienced that amazing feeling of hitting that long-sought-after #1 ranking… and then barely seeing a bump in traffic? That’s the world Google has built for us, much to do with quick answers, which are now taking keyword searches and chopping down the true amount of traffic we can receive.
For a long time, our team has defaulted to two forms of content: seasonal and non-seasonal. Seasonal was as you might imagine it: Christmas, Thanksgiving, New Years — very clear cut, time-driven trends that inform sharp spikes of demand as they approached. However, as time has passed and we’ve done more and more top and middle funnel content for our clients, we’ve come to real ...
Want to know the most underrated and not-talked-about skill of successful SEO practitioners? It’s not knowledge of the newest SEO tips… Schema.org, site speed best practices, or AMP. It’s not important but less-groundbreaking SEO techniques like link building, CTR optimization, or technical SEO. It’s the ability to pattern match.
I realized the other day that my business wouldn’t exist if it wasn’t for content curation. When I was working for other companies, figuring out my place in the marketing world, it became clear that I also needed to work on my personal brand (regardless of how much I disliked that term at the time). Every night, I would find the best “underground” content to share on Twitter.
I’ll be honest… the title of this post is a lie. The number is actually larger… but I thought you wouldn’t believe me. The accurate, true-to-life title I should have used is “how to increase website traffic by 500,000 monthly visitors”… because that’s what we achieved. And we did it for our clients not once… Not twice… … but three times in the past 24-36 months.
If you want to create better, more effective infographics, this post is for you. You probably clicked this article, not because you like looking at the best infographics, but rather, because you want to make them yourself… and you want those that you make, or are made for you, to be better. That’s what our team did. Whenever we found an infographic we really liked, we bookmarked it.
Posted December 18, 2015 by Ross Hudgens (@rosshudgens) Please Share! List posts are a highly effective marketing technique for marketers – it’s no secret. But what might not be as obvious is just how powerful they can be. Research from HubSpot showed that many business blogs most effective content type was list posts.
Want to know a little secret? It’s something I’ve never shared with anyone before (not even my wife). Siege Media wouldn’t exist if it weren’t for content curation. Sounds crazy, right? Let me explain. While I was toiling away at my first few jobs, I realized there was great long-term value in building up my personal brand (even though I hated that term) and my own expertise.
What keywords on Google are searched the most? We know branded terms like “Gmail” and “Craigslist” are frequently searched, and are a common point of reference for users. But what about non-brands? What about true keywords that, undoubtedly, are the aim of many traffic-thirsty SEOs across the world? This was the question we wondered earlier this month.
“Is there an outreach market for this keyword?” Being able to realistically answer that question with a high degree of accuracy is one of the small tests that separates a good marketer from a great one. When it comes to SEO, one of the toughest parts of of content marketing is definitely knowing whether or not a given keyword has an outreach market.
Ever since Google has started rewarding a lack of optimization and opened up to an emphasis on CTR optimization in title tags, I’ve had some theories that some words in particular seem to give a “boost” – either correlative or causative, in the ranking of websites. While I don’t think there’s really any magic bullet, I’m fairly confident certain types of pages just tend to get ...
With the announcement of Google’s Mobile Update coming on April 21st, there’s been a strong movement in the last few months to make our sites “mobile-friendly“. And no surprise, when Google says sites don’t have a good mobile experience are going to get a traffic hit, it gets people moving. However, I think the sudden announcement is going to lead to a bigger issue—lots of rea ...
There are few things we like more here at Siege Media than picking up something new—something new that drives us to improve our process, do things more efficiently for our clients and generate more results. It’s not easy to come by, as for every post on content marketing that offers something new, there are 40 more that say “add images to your tweets”—a concept you’ve probably ...
One of my favorite new actions for every new client we take on at Siege is analyzing title tags. There is still a glut of websites who are using 2005 title tag best practices, costing them significant profit in the process. Given what we know about over-optimization, Panda and the added potential that lower CTR could also potentially cause a reranking – and better CTR a rerank ...
It’s easy to copy and paste a template and then hit send – we see it all the time, you yourself probably got two to three pitches at least today, no matter your profession. And most of those pitches are bad: they are bad for lots of different reasons, but most of the time, there are subtleties of “badness” that permeate through them that will prevent you from ever giving them the time of day.
We frequently get the comment from clients that they don’t want “blog links”. This means that many businesses are on to the content marketing game, but they understand that they still need links to their “money” pages in order to rank well – that is, the commercial landing pages that are increasingly difficult to build natural, sustainable links into.