- Our Blog
Generating a link or two? Easy. Building a team of 30 that do that at scale effectively, and continue to do that and improve with time? Not so much. In this video, we share the hard lessons that come from building a 40-person content marketing team with an SEO focus. Hopefully there are a few tips you can use to support your own teams.
There’s a reason Google created a promotions tab in Gmail. People are getting hammered with spam email day in and day out. That means as content marketers, it’s our job to immediately communicate that we aren’t… and the only way to do that is through the subject line. In this video, I describe some of the best practices we use when executing email outreach to stand out in the ...
Reddit isn’t easy. Like cold outreach, nailing the content+subreddit intersection takes some planning to do well. Should you hit that intersection, though, the result can mean thousands upon thousands of visits to your content. In this video, I share four of the less-straightforward marketing tips to get the maximum amount of value from your distribution campaigns.
There’s a somewhat divisive mode of thought about whether or not you should pitch from an agency email address, or a client one. I’ve heard some agencies say no matter what, they’ll pitch as themselves. And others share our philosophy, picking the best case scenario for each situation. I think it really depends, and the situations that draw you to one or the other can vary.
Bottom-funnel links are hard to come by… no doubt about it. So, maximizing every sliver of opportunity to get one should be utilized in order to maximize your ranking potential. Resource outreach, otherwise known as broken link building, is one great place to do that.. in addition to the blog content approach we’ve talked about previously.
When I read drafted pitch emails from our new hires, I almost always can catch one detail, one sentence, or even one word that breaks the effectiveness of the pitch. That’s how hard outreach is. Effective outreach means aligning a highly qualified prospect with a pitch that’s personalized while also scalable… so you can get out not just one well-done email, but a hundred.
Writers are a dime a dozen. But writers who can market? Those are a bit harder to come by. Over the past five years, we’ve interviewed over 75 different content marketing specialists and evaluated hundreds more. In the following video, I talk about the tips we’ve learned over years to not just find a writer, but find a great marketer, too.
Today is a new day for Siege Media. After five years in business, we’ve evolved to a second version of the website, and with it, what feels like a second stage in the business. Today, a new brand identity is born. Our previous version of the website worked for five years and at the time, I think even separated us from other agencies in the early stages who were unwilling to ac ...
The title of this post is a question I’ve heard a few times recently, including after my last presentation at the Engage conference in Portland. It’s a good question, and one worth thinking about. Although I don’t have access to the algorithm, I do have experience and some ideas about how Google and their algorithm might interpret the problem.
We’re going on two years since Brian Dean originally popularized the Skyscraper Technique, and since that time, it has received its fair share of controversy and vitriol. On the other side, though, people have also achieved great success and traffic growth utilizing it. The reason behind these two diverging modes of thought likely comes down to context, and not necessarily the ...
Have you ever experienced that amazing feeling of hitting that long-sought-after #1 ranking… and then barely seeing a bump in traffic? That’s the world Google has built for us, much to do with quick answers, which are now taking keyword searches and chopping down the true amount of traffic we can receive.
For a long time, our team has defaulted to two forms of content: seasonal and non-seasonal. Seasonal was as you might imagine it: Christmas, Thanksgiving, New Years — very clear cut, time-driven trends that inform sharp spikes of demand as they approached. However, as time has passed and we’ve done more and more top and middle funnel content for our clients, we’ve come to real ...
Want to know the most underrated and not-talked-about skill of successful SEO practitioners? It’s not knowledge of the newest SEO tips… Schema.org, site speed best practices, or AMP. It’s not important but less-groundbreaking SEO techniques like link building, CTR optimization, or technical SEO. It’s the ability to pattern match.
I realized the other day that my business wouldn’t exist if it wasn’t for content curation. When I was working for other companies, figuring out my place in the marketing world, it became clear that I also needed to work on my personal brand (regardless of how much I disliked that term at the time). Every night, I would find the best “underground” content to share on Twitter.
I’ll be honest… the title of this post is a lie. The number is actually larger… but I thought you wouldn’t believe me. The accurate, true-to-life title I should have used is “how to increase website traffic by 500,000 monthly visitors”… because that’s what we achieved. And we did it for our clients not once… Not twice… … but three times in the past 24-36 months.
If you want to create better, more effective infographics, this post is for you. You probably clicked this article, not because you like looking at the best infographics, but rather, because you want to make them yourself… and you want those that you make, or are made for you, to be better. That’s what our team did. Whenever we found an infographic we really liked, we bookmarked it.