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1024512 Great B2B marketers know that understanding how your target audience will respond to your copy is essential. However, this is easier said than done. If marketers want to produce content that shapes culture, drives results and helps their brand generate leads they need to understand social psychology and become effective storytellers.
As of late, marketers love to talk about the various changes happening on Twitter. From the new algorithmic timeline to the announcement of Moments, Twitter is constantly being discussed, critiqued, and analyzed. Regardless of what you think of some of the latest changes, the reality is this: There are 320 million monthly active users on Twitter 49% of monthly Twitter use ...
Creating great content isn’t the only way to “go viral,” but it’s a low-hanging fruit that most of us can leverage for increased brand awareness. With more than two million blog posts being pumped out every day, writing a “me too” post isn’t going to move the needle much. Access to the internet, the emergence of social networks, and the growth of content creation has made the ...
Is curated content part of your social media marketing? Looking for new ways to collect and share curated content? New tools are changing the way marketers compile and deliver handpicked content to their social media audiences. In this article you’ll discover four unique ways to curate social media content on Medium, Twitter, SlideShare, and your blog.
The last thing you want to do is leave your audience bored with your social content. Boredom is a one-way street to low engagement. But to avoid boredom, we first need to understand exactly what it is and how it creeps into our lives. Psychologists have yet to land on a universally accepted term and definition of boredom.
Imagine if, similar to the Matrix, you could simply plug a cord into the back of your head and learn a key skill for becoming a great digital marketer. Or even better: What if you could learn the traits of the best digital marketers within a few minutes? Clarifying the Role of Social Media Download You’d probably be pumped about the idea and ask where you could sign up.