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  • Essential research techniques to help you craft great content

    Creating great content isn’t always easy. Like most disciplines, it requires a substantial amount of research to get the most effective output. Due to the multi-dimensional nature of content marketing, it can become confusing as to who to target, and where to start. To ensure your digital content is worthwhile from a commercial perspective, then considerations into how to make ...

    RocketMill- 12 readers -
  • Why Your Content Strategy Needs to Focus on Micro-Moments

    Just when you thought the marketing world was overflowing with jargon, another phrase is thrown into the mix. This time: micro-moments. Google’s way of referring to the need to appeal to mobile customers regularly on the hunt for new information, this isn’t, however, a buzzword to add to your avoid-list.

    RocketMillin Content- 15 readers -