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We all know that building up content resources is critical for success in the digital sphere, but have you ever considered the importanc ...
Just when you thought the marketing world was overflowing with jargon, another phrase is thrown into the mix. This time: micro-moments. Google’s way of referring to the need to appeal to mobile customers regularly on the hunt for new information, this isn’t, however, a buzzword to add to your avoid-list.
A video recently went viral of a police officer pepper spraying a group of students peacefully protesting outside a Californian university. The incident happened back in 2011. The reason it’s only just been exposed? The university paid consultants over £100k to ‘eradicate references’ to it across search results.