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A great social media marketer today and an awesome advertiser in the 1960s have much in common. David Ogilvy, the father of advertising, was famous for spending an inordinate amount of time on headlines. Why? Because that’s the line that people read the most, so it mattered a lot. Ogilvy was a master at stuff like this — prioritizing what was really important.
There you are, hunched over your laptop trying with all your might to write a catchy headline or design an engaging graphic…and you’re feeling stuck. We’ve all been there. And the truth is, more often than not, it takes a lot of effort to be creative and come up with something truly unique and eye-catching.
If you’ve been on social media for any length of time, you’re well aware that images can help boost your online engagement. But while it’s true that a picture can add some pizazz to your posts, it’s not always easy to determine the best type of image to publish. They can also take a long time to create, especially when you’re not sure what you’re trying to communicate.
How much time do you spend creating a social media image? Two minutes? Twenty minutes? An hour or more? I’ve done it all! I’ve been down those rabbit holes when you suddenly realize that you’ve been searching for the perfect picture or agonizing over the best font for forty-five minutes (yikes!). We know that social images are important but they can also be really time consuming.