roy rosemarin

  • Why advertisers shouldn’t be afraid to pay more for programmatic ads

    The biggest misunderstanding about programmatic advertising is it’s a way to buy ads at a lower price, when it’s really about using data to determine the value of ads and pay accordingly. Recently there have been a number of large brands shifting digital budgets to programmatic advertising. However, some of these brands seem to be approaching programmatic in a similar way as ...

    Econsultancy- 4 readers -