rruffolo@impactbnd.com (bob ruffolo)

  • How Much Does Marketo Cost (And is it Worth it)?

    HubSpot is our marketing software of choice, but that doesn't mean it's the only choice. In fact, there are more options than ever before, making the buying decision a bit of a Sophie's Choice. When we meet with prospective clients who aren't alrea ...

    The IMPACT Blogin How To's- 13 readers -
  • Conversion Rate Optimization in HubSpot

    HubSpot is arguably the only true all-in-one inbound marketing platform on the market. Since its inception, the company has constantly expanded its collection of features and tools to keep up with m ...

    The IMPACT Blog- 9 readers -
  • How Many Buyer Personas Should I Really Have?

    I had an interesting conversation over lunch with the CEO of a SaaS company yesterday afternoon. In between bites of my grilled chicken Santa Fe wrap, he asked me a very thought-provoking question regarding buyer personas; "I have about 10 ...

    The IMPACT Blogin How To's- 8 readers -
  • What is a Profit Maximizer? Here are 5 You Should Try.

    The most successful businesses excel at one thing that mediocre businesses don’t – maximizing the value of their customers. We’ve all heard the saying, “it’s cheaper to retain customers than acquire new ones,” a million times. While this is true most of the time and it’s solid advice ...

    The IMPACT Blog- 8 readers -
  • How to Create an Irresistible Tripwire Offer

    Generating leads with inbound marketing isn’t usually the biggest challenge companies face – it’s the conversion of leads into customers that marketers get stuck on. Business is all about relationships and your relationship with potential customers start ...

    The IMPACT Blog- 7 readers -
  • HubSpot Website Platform: The Facts You Really Need to Know

    HubSpot Website Platform The HubSpot Website Platform is fast, easy to use, fully integrates your content to a full-funnel marketing system, optimizes it for search, and offers personalization to specific viewers. We’re huge fans of the HubSpot Website Platform here at IMPACT. In fact all of our designers and developers are COS certified, but you don’t have to take our word alone for it.

    The IMPACT Blog- 12 readers -