rruffolo@impactbnd.com (bob ruffolo)

  • The CMOs Guide to Digital Marketing in 2017

    As marketers, it's our job to stay on top of trends and ahead of the curve. Digital marketing changes constantly, as we shared last week, many of the strategies we trusted in the past, may not be as effective (or effective a ...

    The IMPACT Blog- 9 readers -
  • What is a 10x Marketer?

    A 10x marketer is someone who generates at least ten times the value of an average marketer. Of course, 10x marketers don't necessarily produce 10x the value or save companies 10x the cost of labor, but the point is that 10x marketers are significantly more effective than their average counterparts. 10x marketer ...

    The IMPACT Blog- 13 readers -
  • How Much Does Marketo Cost (And is it Worth it)?

    HubSpot is our marketing software of choice, but that doesn't mean it's the only choice. In fact, there are more options than ever before, making the buying decision a bit of a Sophie's Choice. When we meet with prospective clients who aren't alrea ...

    The IMPACT Blogin How To's- 13 readers -
  • Conversion Rate Optimization in HubSpot

    HubSpot is arguably the only true all-in-one inbound marketing platform on the market. Since its inception, the company has constantly expanded its collection of features and tools to keep up with m ...

    The IMPACT Blog- 9 readers -
  • How Many Buyer Personas Should I Really Have?

    I had an interesting conversation over lunch with the CEO of a SaaS company yesterday afternoon. In between bites of my grilled chicken Santa Fe wrap, he asked me a very thought-provoking question regarding buyer personas; "I have about 10 ...

    The IMPACT Blogin How To's- 8 readers -
  • What is a Profit Maximizer? Here are 5 You Should Try.

    The most successful businesses excel at one thing that mediocre businesses don’t – maximizing the value of their customers. We’ve all heard the saying, “it’s cheaper to retain customers than acquire new ones,” a million times. While this is true most of the time and it’s solid advice ...

    The IMPACT Blog- 12 readers -