rubicon project

  • Songs for your ad playlist: Data never sounded so good

    By Dax Hamman, CPO, Rubicon Project Marketing is like music. It’s designed to inspire a reaction, and that reaction helps to form an emotional connection with people. When ads do this, it can have a remarkable impact. In order to accomplish this connection, marketers need to be delivering the right message at the right time.

    Digiday- 11 readers -
  • The complexity of digital ad tech (Survey)

    Today's media professionals are getting quite the headache. Digital marketing campaigns stretch across platforms and devices, using a variety of inventory types. Keeping tabs on all of the moving parts can sometimes feel like corralling a swarm of bees into several different hives. Digiday, along with our sponsor, Rubicon Project, is examining jus ...

    Digiday- 2 readers -