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By Dax Hamman, CPO, Rubicon Project Marketing is like music. It’s designed to inspire a reaction, and that reaction helps to form an emotional connection with people. When ads do this, it can have a remarkable impact. In order to accomplish this connection, marketers need to be delivering the right message at the right time.
Today's media professionals are getting quite the headache. Digital marketing campaigns stretch across platforms and devices, using a variety of inventory types. Keeping tabs on all of the moving parts can sometimes feel like corralling a swarm of bees into several different hives. Digiday, along with our sponsor, Rubicon Project, is examining jus ...