Russell O’sullivan

  • Digital Display: What is Viewability and Why Does it Matter?

    Estimated reading time: 7 minutes, 0 seconds Whether you love them or loathe them, digital display ads are not going away anytime soon and according to the IAB UK display advertising accounted for £1.3Bn worth of spend in the first half of 2015 alone, an increase of 28% year on year. Having worked in this channel for a number of years across a few differing brands, I have ...

    Russell O’sullivan/ State of Digitalin Display- 8 readers -
  • Advice on Overcoming Stage Fright

    Estimated reading time: 15 minutes, 39 seconds Across your career you would’ve been asked to pull a report or a deck together and in some cases, then been asked to fill in for your senior manager to present the report, could be to a client, your peers or senior board members. You feel confident in what you have put together, all the numbers, data and reports stack up so it ...

    Russell O’sullivan/ State of Digital- 12 readers -
  • Mobile / Device Design Checklist for the Financial Services Industry

    With “mobilegeddon” among us and the world coming to an end if you haven’t got a device/mobile optimised site there seems to be a mad rush to get things in order for us to please Google and its recent update of 21st April. Of course, its not just about pleasing Google is it? Its about making sure that visitors to your site have the best customer experience no matter what device they use.

    Russell O’sullivan/ State of Digital- 15 readers -
  • The New and Improved MSN Homepage

    As content portals go, MSN has been the go to place for millions of people across the globe on a daily basis. It may not be your preferred destination for your up to date news, but it certainly can’t be denied that it has its fair share of traffic – and all this since 1998, that’s 16 years of internet time! And there maybe an argument around the number of Hotmail users that ...

    Russell O’sullivan/ State of Digitalin SEO Content Facebook Twitter- 10 readers -