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Well, it looks like we’re all going to be writing a lot of new ad copy. The recent release of expanded text ads provides us with 45 additional characters for our AdWords ads, which we can use to give searchers more context to make decisions. But it also provides us with an opportunity for making mistakes.
In 2011, IBM Watson competed on Jeopardy! against the two reigning champions and easily took the first place prize of $1 million. While that was some amazing marketing, the real prize was the technology developed as part of that effort. I suspect IBM has slowly been working that technology into its products, but it is also available directly as an API.
San Francisco is the third-worst city in the United States for traffic congestion, according to a study by the 2015 Urban Mobility Scorecard. Commuters in San Francisco spend an extra 78 hours a year delayed in traffic, and as far as I can tell, it won’t be getting better any time soon. Now that traffic information is so easy to access from any smartphone, your customers are ...
Ugh, email. For years, we’ve tried to get rid of it, but it remains the communication tool of choice with more than 205 billion emails a day sent in 2015. It’s not going away, but at least at the companies where I’ve worked, many of the alerting and monitoring emails have been replaced with Slack notifications.
The 2016 Presidential primary race is in full swing here in the United States. You really can’t go anywhere without hearing the latest polling results. While these polls certainly have their shortcomings, they are widely used to make predictions on almost all things relating to elections or public policy. With AdWords Scripts, there are things you should do and there are things you can do.