Russell Savage

  • Leverage the power of IBM Watson in your AdWords campaigns

    In 2011, IBM Watson competed on Jeopardy! against the two reigning champions and easily took the first place prize of $1 million. While that was some amazing marketing, the real prize was the technology developed as part of that effort. I suspect IBM has slowly been working that technology into its products, but it is also available directly as an API.

    Russell Savage/ Search Engine Landin Google- 16 readers -
  • Keep Your AdWords Scripts Maintainable With These 3 Tips

    If you’ve been using AdWords scripts for any substantial period of time, your account may feel like this messy bookshelf. There are unfinished scripts everywhere. Some scripts were added by the guy who left the company a few months ago, others by your intern who was curious and started tinkering around before she left for the summer. There are more unnamed scripts than named ones.

    Russell Savage/ Search Engine Landin Paid Search SEO Google- 18 readers -
  • Up Close @ SMX: Avoiding SEO Disasters

    The following is a recap of Mark Munroe’s presentation in the SMX East 2014 session “Conquering Today’s Technical SEO Challenges.” “Whatever can go wrong, will go wrong.” This is commonly known as Murphy’s Law, and anyone managing SEO for any substantial amount of time knows how true this can be… and how painful. One day, you pull the organic traffic numbers and they’re down. Way down.

    Russell Savage/ Search Engine Landin SEO Google- 20 readers -