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  • How to Write an Effective Holiday Marketing Email

    Almost $1 Trillion dollars are projected to be spent during the 2017 holiday season. Trillion. With a T. If your business isn’t taking advantage of the holiday season by sending out holiday-themed emails that drive sales, you’re leaving money on the table. If writing an effective holiday marketing email seems difficult, time-intensive, and stressful, use the following tips ...

    Constant Contactin EMail How To's- 22 readers -
  • October 2017 Marketing and Holiday Planning

    October is almost here. That means it’s time to take out the Halloween decorations, find pumpkin versions of your favorite coffee drink, and plan your business’s holiday promotions. It might seem early, but with almost all of the biggest shopping days of the year coming up in the next three months, there’s no such thing as being too prepared.

    Constant Contact- 11 readers -
  • Just Released: Constant Contact’s Marketing Calendar

    When most of your focus is spent on keeping your business open, your marketing’s planning and scheduling can often fall behind. Luckily, Constant Contact has just made it easier than ever to plan out your marketing emails. Introducing the official Constant Contact Marketing Calendar. The marketing calendar provides you with a monthly campaign view that makes planning, crea ...

    Constant Contact- 11 readers -
  • 5 Things You Need to Look for in an Email Service Provider

    You want to drive business by sending visually appealing emails that get delivered. This means you’re going to need an Email Service Provider (ESP) — a company or service that allows you to send marketing emails and track your results. But not all Email Service Providers are created equal. With multiple ESPs in the market today, it can be hard to differentiate between them and ...

    Constant Contactin EMail- 15 readers -
  • What is Email Marketing? (And How to Get Started)

    Your customers wake up every morning and check their email. Through the course of their day, they’ll spend an average of 6.3 hours reading around 88 emails. Shouldn’t your business be among them? Sending out a marketing email isn’t difficult, but you have to think about it a little differently than you would if it was a personal email.

    Constant Contactin EMail How To's- 25 readers -
  • The 5 Steps of Successful Email Marketing

    If you’re a small business owner, free time is not a luxury you can enjoy often. When every minute matters, wasting time creating an email that doesn’t help your business can hold you back. You can’t afford to leave the success of your email marketing to chance. Check out the infographic below to see the five key steps t ...

    Constant Contactin EMail- 13 readers -
  • 5 of the Best Marketing Strategies You Haven’t Tried Yet

    You’re no stranger to marketing your business. You know that getting new customers in the door is essential to increase revenue. But lately, your results have plateaued and you aren’t growing as fast as you’d like. The old tactics to market your business aren’t working. It’s time you try some new strategies. Here are the five best marketing strategies you haven’t tried: 1.

    Constant Contactin EMail- 16 readers -
  • What Really Inspires Owners to Start Their Business?

    If you’re a small business owner, you’re motivated by something unique. A reason you get out of bed in the morning and put in the long hours. Something that drives you to roll up your sleeves and get the job done. Your why. As part of National Small Business Week, we want to know what drives you.

    Constant Contactin EMail- 15 readers -
  • How to Increase Revenue for Your Small Business

    Passion pushed you to start your small business, but now you find your profits aren’t what you’d like. To keep your business open, you need to increase revenue — which is easier said than done, isn’t it? You’re competing with larger businesses that have more robust marketing budgets. On top of that, it’s difficult to think of growth when you’re spending all your time and ene ...

    Constant Contactin EMail How To's- 15 readers -
  • 5 Tactics to Create a Profitable Small Business

    You need your small business to bring in money reliably. But your customers are inconsistent, and getting them in the door seems more like luck than science. How can you turn things around to create a profitable small business? Don’t worry — with just a few simple marketing tactics, you have the power to create a consistently profitable small business. Get started with these five tactics: 1.

    Constant Contactin EMail- 18 readers -
  • The Myths and Realities of Owning a Family Business

    Mom & Pop businesses are at the heart of American culture. However, many misconceptions still persist when it comes to family business. They aren’t just the small general stores found along rural country roads. They are major drivers of jobs and economic growth, essential for a thriving economy. Check out our infographic below to separat ...

    Constant Contact- 17 readers -
  • 5 Challenges for Family Businesses (and How to Overcome Them)

    Keeping your small business in business isn’t easy. And being a family business makes things even more challenging. If you want your business to flourish for generations to come, you need to address your biggest challenges head on. Luckily, you aren’t alone. Many small family businesses face the same problems and have learned to solve them.

    Constant Contactin EMail How To's- 28 readers -
  • How to Fill Seats in Your Restaurant With Email Marketing

    It takes more than just superb food and an enticing ambiance to get customers into your restaurant. When competing with established eateries and well-funded restaurant chains, you need to directly engage with past and potential patrons to stand a chance. Many restaurants have found success through email marketing, allowing them to keep their places packed even during the offseason.

    Constant Contactin EMail How To's- 21 readers -
  • How to Boost Your Brand Identity With Instagram

    Imagine a casual Instagrammer who wants to be thought of as adventurous. They post photos of themselves traveling to exotic locations, trying foreign foods, and living a life that seems extraordinary. Even if they actually spend the majority of their time at home watching Netflix, their audience will view them as an adventurer. Successful businesses do the same.

    Constant Contactin Social EMail How To's- 28 readers -
  • 10 Things You Need to Do When Getting Started on Instagram

    You’ve heard all the reasons why Instagram is a great tool for small businesses. Maybe you’ve even signed up for Instagram for personal use. But do you know what it takes to set up an Instagram for your business? Here are 10 things you need to do first: 1. Download the app Instagram is different from other social networks in that it is primarily a mobile platform.

    Constant Contactin Social EMail- 23 readers -
  • The Secret to Higher Education Marketing on a Budget

    There’s currently a spending war being waged in higher education marketing. Colleges and universities are spending more on student recruitment — investing in flashy and expensive marketing campaigns, often through pricey agencies that treat schools like businesses, rather than institutions. Many schools find it difficult to keep up with this level of spending, especially when ...

    Constant Contactin EMail- 21 readers -
  • 3 Simple Steps to Reach a New Audience for Your Art

    It’s not easy for an artist to get their name out there. The idea of being a marketer often clashes directly with how artists view themselves, and sometimes gets mislabeled as “selling out.” Despite this trend, being a starving artist is not in your best interest. It will not pay your rent or buy your groceries, and it won’t give you the resources needed to keep making the art you love.

    Constant Contactin EMail- 17 readers -
  • 3 Simple Ideas That Will Transform Your Book Marketing Results

    It’s no secret that the publishing industry has changed tremendously over the last couple decades. The difference between a successful publishing company and an out-of-business publishing company comes down to its ability to adapt to this massive shift. At least that’s the way Lee Klancher, founder of Octane Press, sees it.

    Constant Contactin EMail- 17 readers -