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Mom & Pop businesses are at the heart of American culture. However, many misconceptions still persist when it comes to family business. They aren’t just the small general stores found along rural country roads. They are major drivers of jobs and economic growth, essential for a thriving economy. Check out our infographic below to separat ...
Keeping your small business in business isn’t easy. And being a family business makes things even more challenging. If you want your business to flourish for generations to come, you need to address your biggest challenges head on. Luckily, you aren’t alone. Many small family businesses face the same problems and have learned to solve them.
It takes more than just superb food and an enticing ambiance to get customers into your restaurant. When competing with established eateries and well-funded restaurant chains, you need to directly engage with past and potential patrons to stand a chance. Many restaurants have found success through email marketing, allowing them to keep their places packed even during the offseason.
Imagine a casual Instagrammer who wants to be thought of as adventurous. They post photos of themselves traveling to exotic locations, trying foreign foods, and living a life that seems extraordinary. Even if they actually spend the majority of their time at home watching Netflix, their audience will view them as an adventurer. Successful businesses do the same.
You’ve heard all the reasons why Instagram is a great tool for small businesses. Maybe you’ve even signed up for Instagram for personal use. But do you know what it takes to set up an Instagram for your business? Here are 10 things you need to do first: 1. Download the app Instagram is different from other social networks in that it is primarily a mobile platform.
There’s currently a spending war being waged in higher education marketing. Colleges and universities are spending more on student recruitment — investing in flashy and expensive marketing campaigns, often through pricey agencies that treat schools like businesses, rather than institutions. Many schools find it difficult to keep up with this level of spending, especially when ...
It’s not easy for an artist to get their name out there. The idea of being a marketer often clashes directly with how artists view themselves, and sometimes gets mislabeled as “selling out.” Despite this trend, being a starving artist is not in your best interest. It will not pay your rent or buy your groceries, and it won’t give you the resources needed to keep making the art you love.
It’s no secret that the publishing industry has changed tremendously over the last couple decades. The difference between a successful publishing company and an out-of-business publishing company comes down to its ability to adapt to this massive shift. At least that’s the way Lee Klancher, founder of Octane Press, sees it.
Arts marketing may sound like an oxymoron, but it’s absolutely essential to the success of your organization. You put endless time and energy into your event. There’s nothing worse than having your only attendees be your weird Uncle Marty and a random passerby who mistook your event for the premiere of the new Star Wars movie.
As a marketer in the legal services industry, you’re not in the advertising business; you’re in the relationship building business. With email marketing, you can easily deepen existing client relationships and forge new ones. Try hosting events to connect with clients, collecting feedback with online surveys, and tracking results with helpful reports.
Everything from increasing patient appointments to building relationships with new ones requires a healthcare marketing strategy that reaches and delivers value to your audience. Email marketing allows you to consistently reach your target audience without cutting too much into your packed schedule.
When you’re competing with 3.8 million retail establishments, your business needs to stand out with a smart retail marketing strategy. It isn’t enough to have a great product. If you’re not cutting through the clutter and connecting with your audience, you won’t get people into your shop or to your online store.
While many businesses tend to forget about Halloween in the November and December shopping frenzy, their customers never do. In 2016, 8.4 billion dollars will be spent on Halloween — mostly on costumes, candy, decorations and greeting cards. With this spending sharply increased from 6.9 billion dollars last year, Halloween purchases are on the rise.
You’ve got a listing of beautiful houses, a sleek website, and the right mix of salesmanship and trustworthiness that sets the great realtors apart from the good ones. But somehow you’re not receiving the attention and sales you’re looking for. It could be that the problem lies in your marketing strategy.
It’s election season. Which means political-fueled fighting over the dinner table, people taking selfies wearing “I voted” stickers, and candidates vying for the highest position in the nation. While each candidate uses a variety of marketing tactics — including television appearances, advertisements, and well-planned debates — email marketing continues to be one of the most p ...
There’s no doubt about it. Creating a reusable email template saves you time. But do you ever feel like your reusable template is starting to get stale? You want your emails to have a consistent look and feel, but worry your tried-and-true email design is starting to feel tired. Don’t throw out your template just yet.
Back-to-School season brings a swirl of excitement and stress amongst children and parents alike. It also brings about massive amounts of spending — money that will go to your business if you understand the trends and required preparation for the 2nd biggest retail holiday of the year. Email marketing is essential for making the most of back-to-school spending.
With 1.3 trillion dollars of annual buying power, millennials are now the driving force behind our economy. If you own your own business, successfully reaching and getting a response from this demographic is probably easier than you think. Check out the infographic below for the 10 commandments of millennial marketing, followed by even more useful tips to reach this important ...