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Imagine you’re a tailor. One afternoon, someone calls up asking you to make them a pair of pants. “What kind of pants?” you ask. “Oh, just pants,” they say. “How much do pants cost?” Taken aback, you ask the well-meaning caller why they need the pants. Is it for a wedding? A work event? A rap-themed bar mitzvah? They’re not sure. What about the kind of material they want? Nope, no clue.