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There are always ways to streamline and make reporting more efficient and, as we know, time is money. Even in 2015, getting stuck into a routine of manually pulling reports from various interfaces is way too common a practice. Often I hear it makes more sense to continue in a certain format because that is what the client or the agency are ‘used’ to or because it only takes ‘15’ minutes.
A huge topic in 2014 – ‘more data’ for AdWords users has been answered by Enhanced Google Analytics! Throughout 2014, Google Analytics (GA) has been rolling out more integrated AdWords data, giving online marketers more insight into performance and behavioral features to analyze, report and base decisions. GA has added the below AdWords features integrations.