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Let’s travel back to a simpler time, shall we? It’s November 6, 2007, and Facebook has just launched something called Pages. Now, companies can have an official presence on the network, just like real people! The first day, 100,000 Pages launch, with brands from Coca-Cola to Verizon to Blockbuster getting onboard.
This post was originally published on Inc. RIP Vine. It seems like just a few short years ago that the network—and its catchy six-second video format—debuted and companies raced to figure out how to cash in. Then this October, we learned the app would be officially shut down by Twitter. Even before then, attention had already shifted to newer, more flexible video formats like ...
This post was originally published on Observer. This story sounds like a tall tale from Canada’s Far North, but it’s completely true. It involves a watermelon, some frustrated locals and one stubborn grocery store. And it reveals a few universal—but all-too-often overlooked—business truths. Years ago, a friend of a friend of mine was living in the Yukon.
This post was originally published on Inc. I’ll admit it. I’m guilty of using the M-word. I’ve thought and written a lot about millennials. As the head of a social media management company, I know that they make up a big chunk of my own employees and our millions of users. And it’s clear that they bring real assets and expectations to the table, from digital savvy to a desire ...
As the CEO of Hootsuite, I love seeing all the innovative ways that our customers have embraced social media. From huge enterprises doing business around the world to craft breweries around the corner from our Vancouver office, organizations are using social to transform their relationships with their customers.
This post was originally published on Fast Company. Townhall meetings. Ask-me-anything sessions. The old-fashioned suggestion box. CEOs have lots of options for keeping in touch with their ever-growing ranks of employees. The trouble is that most of them aren’t that great. When we were small (i.e. two-pizza–sized, in the parlance of Amazon CEO Jeff Bezos), communicating was easy.
This post was originally published on Fast Company. She’s got 225,000 Facebook likes, knows her way around a selfie stick, and posts updates that get reshared hundreds of times. And she isn’t a Kardashian. She’s Meg Whitman, the 59-year-old CEO of Hewlett Packard Enterprise. While teens (and lately, brands) flock to Snapchat and the rest of us wrestle withTwitter’s new charac ...
This post was originally published on LinkedIn. “Hey Snapchat!” is how 48-year-old Mark Suster starts off his daily Snapchat videos, looking straight into his phone camera. This type of greeting would be natural coming from a teenager using the app. However, with his grey hair and Gingham shirts, seasoned Silicon Valley venture capitalist Mark comes across as a fish out of wat ...
This post was originally published on Fast Company. You already know about Snapchat even if you aren’t on it. The network for sending pics and videos that disappear shortly after viewing now has 100 million daily users, including an incredible 77 percent of college students. Those users log 10 billion daily video views, surpassing even Facebook’s numbers.
This post was originally published on Fast Company. I was a couple years late to the party, but last winter I joined the 9 million-plus people who’ve watched the YouTube classic, “Cat in a Shark Costume Chases a Duck While Riding a Roomba.” The title is pretty much self-explanatory. But after I finished watching (and laughing), what I was really interested in was getting myself a Roomba.
This post was originally published on LinkedIn. I admit it. I’m an online ‘snack’ addict. After all, with the digital era has come an endless selection of cheap, easy and addictive pieces of online content for us to readily consume: tantalizing Buzzfeed-y headlines, irresistible top-10 lists, teaser photos of your friend’s latest tropical vacation album on Facebook, etc.
This post was originally published on LinkedIn. Richard Branson. Bill Gates. Arianna Huffington. Who’s your favorite business leader? Do you follow her on Twitter? Read all of his posts on LinkedIn and Facebook? And do you ever wonder why some of them seem to be everywhere at once? Chances are it’s because that person has mastered the art of getting the word out on social media.
This post was originally published on Fast Company. Last month, I wrote an article here at Fast Company pointing out that more than half of Fortune 500 CEOs have no social media presence whatsoever, which means they’re leaving on the table a huge opportunity to connect with customers and employees. That article was shared more than 4,000 times on social media in the first 48 hours.
This post was originally published on LinkedIn. Out of shape, overweight, burnt out. That was my friend Phil over 20 years ago—a young but disillusioned Wall Street investment banker. Fast forward to today: Phil is now an ultra-fit, energetic and charismatic entrepreneur and professional speaker who gives TED talks and offers one-on-one advice to Fortune 500 leaders.
This post was originally published on LinkedIn. President Obama prefers to keep his work outfits limited to two color choices: gray or blue. He says it’s a deliberate tactic to reduce the number of decisions he has to make in a day. This way Obama can divert that extra mental energy towards the many other important decisions he needs to tackle on the job.
This post was originally published on LinkedIn. This week, Facebook shook up the social media world in a big way, ditching its iconic Like button. With the new Reactions functionality, billions of Facebook users around the world can now express a much wider range of sentiment toward any post they encounter on their Facebook feeds.
This post was originally published on Fast Company. These days, it’s a rarity to find someone who’s not on Facebook—unless that someone happens to be a Fortune 500 CEO. A new analysis from CEO.com shows that the heads of the planet’s most powerful companies still view social media as a distraction, if not an outright liability. A full 61 percent have no social media presence at all.
This post was originally published on The Financial Post. Have you ever tweeted a customer service complaint or posted a query on a company’s Facebook page and heard nothing back? It turns out you’re not alone. A recent survey of 500 top retailers shows only 20 percent of questions sent via Twitter and 54 percent via Facebook get a response. And the average response time is more than 27 hours.
This post was originally published on Fast Company. On February 4, 2004, a handful of Harvard students logged onto a newly launched website called thefacebook.com. Just a dozen years later, some 2 billion people—nearly a third of the planet’s population—are social media users. So if companies are having trouble keeping up with that pace of adoption, it’s no surprise.
This post was originally published on Fortune. It’s been a memorable year in social media. 2015 saw the birth of live social streaming, with apps like Periscope and Meerkat winning over early adopters. Snapchat fully shed its reputation as a niche network and now counts more than 200 million active users.