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Setting up a YouTube account is a fairly simple process. Click on the +Campaign button in your AdWords account UI and click on “online video”. This should create an “All Video Campaigns” tab at the very bottom-left of the UI, right under “Labels”. Once you click on this, you’ll be taken to “AdWords For Video”.
YouTube advertising is fast becoming a popular channel amongst digital marketers. It can be great for brand exposure and CPV’s are generally under $.50 (typically much lower). While In-Display and In-Stream avenues are a great option for garnering an audience similar to how image ads in the GDN function, YouTube Search can offer up a similar experience as Google Search does.
In a recent blog, I wrote about the various ad types in YouTube. While setting these ads up is all well and good and will certainly help drive traffic, the process of uploading these ads to multiple campaigns can quickly turn into a time-intensive, laborious task. With no AdWords Editor functionality, manually setting up ads across multiple campaigns can and will take up a lot of time.