Ryan Moothart

  • AdWords is Changing Exact Match…Again

    Exact match is dead; long live exact match! Last Friday, Google announced that it is “expanding close variant matching to include additional rewording and reordering for exact match keywords.” In other words: “exact match” will not exactly be exact match. If you’re not a PPC nerd, exact match types are used for keywords that the advertiser only wants triggered if a user’s sea ...

    Ryan Moothart/ Portent, Incin Paid Search- 19 readers -
  • PPC, KPIs, and the Marketing Funnel

    February 23, 2017 This post is part of the Hero Conf Los Angeles Speaker Blog Series. Ryan Moothart will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. Key performance indicators (KPIs) are essential to our industry.

    Ryan Moothart/ PPC Heroin Affiliate Paid Search- 13 readers -
  • It’s Time to Audit Your AdWords Account

    Ah January, another revolution around the sun complete. Yearly budgets are set, resolutions made, and the holidays are still recent enough you can taste the eggnog. I hate to be the guy who brings up that one thing, which causes you to go into a brand-new-year-and-I-already-forgot-about… panic, but: when’s the last time you took a deep dive into your AdWords account? I’m not t ...

    Ryan Moothart/ Portent, Incin Paid Search- 16 readers -
  • 7 Keys to a Successful Mobile PPC Strategy

    “This year is the year of mobile!” … said every PPC strategist 3 years ago. It’s no longer “the year of mobile” – mobile traffic has already become the fastest growing–and possibly most significant–segment of paid SEM traffic. It’s time to take a fresh, actionable look at your mobile PPC strategy for both quick wins and any overdue capital improvement projects.

    Ryan Moothart/ Portent, Incin Affiliate Paid Search- 20 readers -
  • AdWords Changes in 2016: What You Should Care About

    Last month, Google announced some changes coming to AdWords this year, which gives advertisers some additional tools to work with. Unlike some major changes in the past (e.g. enhanced campaigns), you have very little reason to panic over these announcements. Are these changes revolutionary or paradigm shifting? No. Will they have an impact on performance? Probably, yes.

    Ryan Moothart/ Portent, Incin Paid Search- 21 readers -
  • Executing a Successful Local PPC Strategy

    Local PPC is a topic seldom discussed in the digital marketing sphere, and that’s a problem. There are many businesses which depend on potential customers among the local population to physically enter a specific location and spend money; restaurants and service shops are two of the most prominent examples.

    Ryan Moothart/ Portent, Incin Paid Search- 14 readers -
  • Maximize Profitability on Your Branded PPC

    The first rule of PPC is make sure you bid on your branded search terms. Actually, scratch that – the first rule of PPC is all must bow down to Earth’s future overlords, Google. But, after that, bidding on branded search terms is at the top of the list. The reason is simple: you don’t want competitors bidding on your brand name and showing ads for their products before yours.

    Ryan Moothart/ Portent, Incin Paid Search- 15 readers -
  • Getting Started with Mobile Bid Modifiers

    Problem Ever since Google AdWords introduced enhanced campaigns, targeting mobile traffic effectively using mobile bid modifiers has been an important strategy for all PPC managers. Some of you may have mobile bid modifiers set in your campaigns already, but aren’t seeing very good results from mobile traffic.

    Ryan Moothart/ Portent, Incin Paid Search- 15 readers -
  • Leverage Attribution Modeling for PPC

    Are you using attribution modeling or assisted conversion data in your PPC reports? If you’re not, you’re missing out on some golden opportunities to leverage data to your advantage. We all know the LNDC model (last non-direct click model—the default used by Google Analytics) is not comprehensive enough for us to see the big picture.

    Ryan Moothart/ Portent, Incin Paid Search- 24 readers -