Ryan Moothart

  • AdWords Changes in 2016: What You Should Care About

    Last month, Google announced some changes coming to AdWords this year, which gives advertisers some additional tools to work with. Unlike some major changes in the past (e.g. enhanced campaigns), you have very little reason to panic over these announcements. Are these changes revolutionary or paradigm shifting? No. Will they have an impact on performance? Probably, yes.

    Ryan Moothart/ Portent, Incin Paid Search- 13 readers -
  • Executing a Successful Local PPC Strategy

    Local PPC is a topic seldom discussed in the digital marketing sphere, and that’s a problem. There are many businesses which depend on potential customers among the local population to physically enter a specific location and spend money; restaurants and service shops are two of the most prominent examples.

    Ryan Moothart/ Portent, Incin Paid Search- 6 readers -
  • Maximize Profitability on Your Branded PPC

    The first rule of PPC is make sure you bid on your branded search terms. Actually, scratch that – the first rule of PPC is all must bow down to Earth’s future overlords, Google. But, after that, bidding on branded search terms is at the top of the list. The reason is simple: you don’t want competitors bidding on your brand name and showing ads for their products before yours.

    Ryan Moothart/ Portent, Incin Paid Search- 8 readers -
  • Getting Started with Mobile Bid Modifiers

    Problem Ever since Google AdWords introduced enhanced campaigns, targeting mobile traffic effectively using mobile bid modifiers has been an important strategy for all PPC managers. Some of you may have mobile bid modifiers set in your campaigns already, but aren’t seeing very good results from mobile traffic.

    Ryan Moothart/ Portent, Incin Paid Search- 6 readers -
  • Leverage Attribution Modeling for PPC

    Are you using attribution modeling or assisted conversion data in your PPC reports? If you’re not, you’re missing out on some golden opportunities to leverage data to your advantage. We all know the LNDC model (last non-direct click model—the default used by Google Analytics) is not comprehensive enough for us to see the big picture.

    Ryan Moothart/ Portent, Incin Paid Search- 17 readers -