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Last month, I kicked off a series for how retail companies need to prep for Q4 (click here for the first edition). As we get closer to Q4, make sure you check the boxes ASAP for the fo ...
Dynamic Search Ads – Tips for Flawless Incorporation Posted: 03.01.2016 It seems these days that more and more advertisers are moving towards a keyword structure siloed by match type (think Alpha Beta). It’s the right move on many levels: it limits query hopping; accounts respond better to bid changes; and it lays the foundation for organization and growth, just to name a few positives.