ryan phelan

  • ‘Creepy data’: how to avoid spooking your customers

    Halloween is a scary time for me and not because I fear hundreds of kids banging on my door and hollering for candy. I’m terrified that they won’t come, and I’ll have to eat all of the leftovers myself. But, for marketers, there’s something even scarier than a stoop full of Elsas and Annas, Spidermen and Minions. It’s the dreaded “creepy data” problem.

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