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Email marketing works because it allows you to reach customers (and potential customers) in the place they go every day — the inbox. But once you get to the inbox, how do you make sure your emails actually get opened? This is a question we hear a lot. Even if your business already has a strong open rate, once your numbers start to flatten out, you’re probably wondering what y ...
As a small business, you know how important a first impression can be. Whether it’s the first time someone walks into your store, the first time someone calls your office, or the first time someone looks up your business online — you work hard to make sure customers walk away thinking positively about your brand.
When Paige Andrews started her needlepoint shoe company, By Paige Online LLC, in 2005, she knew marketing needed to play a role in her success. She didn’t consider herself to be a marketer at the time, but as a new business in a niche market, she wanted a convenient way to stay in touch with her growing customer base.
First impressions matter. And when someone opens your email, what they see is going to determine what they do next. Following email design best practices ensures your email looks good and delivers real results. If you’re using an email marketing service like Constant Contact to do your email marketing, you’re in luck.
Started in 2004, Boston’s Run to Remember is a half marathon and 5-mile road race honoring Massachusetts Law Enforcement Officers killed in the line of duty. In its eleven year history, the event has attracted thousands of athletes to Boston’s streets and raised funds for a number of Boston-area nonprofits.
Let’s face it. No matter how hard you try, it’s difficult to ever be completely prepared for the holiday season. Hopefully you’ve prepared your store or office to make sure you’re providing the best experience to customers. But what about your marketing? A tool like email marketing makes it quick and easy to promote your business and drive sales during the holiday season.
The holidays are a time for tradition. And if you run a small business, you probably play a part in the traditions of those who visit your store or shop at your business during the holiday season. Two years ago, we wanted to find a way for Constant Contact employees to celebrate the small businesses and organizations that are part of their holiday traditions.
Consumers spent an estimated $14.3 billion on Small Business Saturday 2014. Participating in Small Business Saturday is a great way to kick off the holidays for your small business — but if you haven’t started planning for Small Business Saturday, don’t worry. In this week’s live Periscope broadcast we discuss last-minute marketing ideas for Small Business Saturday to get you ...
What would you do if your Facebook Page disappeared? That was the question we asked on the Constant Contact Blog earlier this week. While you should invest in your Facebook Page, it’s also important to take relationships beyond Facebook and encourage new and existing fans to join your email list.
On November 8th, Social Media Examiner’s Facebook Page — with over 380,000 fans — disappeared. For 36 hours, no one could quite figure what had happened to it or why it seemed to vanish into thin air. Luckily, through the effort of hundreds (yes hundreds) of people, Facebook was able to recover and restore the page, which is now back up and running.
Marketing isn’t just about selling products or promoting your services. It’s about building and maintaining the relationships you need to be successful. These relationships start from the second someone finds your business — whether that’s in-person or online. Before you can think about marketing, you need to make sure you’re offering an experience that’s worth promoting.
The holidays are a busy time for a small business. And figuring out how to fit your marketing into your busy schedule isn’t always easy. That’s why it’s important to start preparing now, so you can get the most out of this busy time of year and spend more time focused on running your business. This week on Periscope, we discussed five things you can do to prepare your email ...
The holidays are coming. And if you’re like most small businesses and organizations, email will play a big role in how you communicate with your audience and get the word out about everything you have going on this holiday season. If you haven’t started planning your holiday email marketing, don’t worry.
#GivingTuesday is December 1. #GivingTuesday is a global day of giving that takes place on the first Tuesday following the big holiday shopping days like Black Friday, Small Business Saturday, and Cyber Monday. According to GivingTuesday.org: Online giving in 2014 was up 63 percent from 2013’s event, and more than $45 million was raised in just 24 hours.
Is email marketing part of your holiday marketing plans? If not, you could be missing out. Here’s why: Last year, Constant Contact customers sent 1.3 billion emails in the week leading up to Cyber Monday. Email marketing was the #1 driver of online sales on Black Friday 2014. Constant Contact customer Southeastern Underdeck Systems made $67,000 from one holiday email.
If you run your own business, you know that “owner” is just one of the many job titles you fulfill on a daily basis. This is something Darin Hager, founder of Heyday Footwear, understands better than anyone. “I’m the CEO — Chief Everything Officer,” Darin explains. “We are a staff of two employees — my partner and myself — so I’m really involved in every task of running the company.
If you’re a consultant that provides online marketing services to other businesses and organizations, you already know that sharing your expertise is a great way to attract new clients and build awareness for your business. This is just one of the reasons why Periscope is a valuable platform for companies that work in the digital marketing space.
After selling his restaurant in 2008, John Jeserski was looking for a way to use his experience to help other local restaurant owners succeed. As John explains, the restaurant business didn’t just teach him about running a business; it also taught him how to be a marketer. “As a managing partner in the restaurant business, I learned firsthand about the challenges independentl ...
Email has never played a more prevalent role in our day-to-day lives. With today’s mobile technology, most people are never far from their email inbox, which is exciting news for businesses and organization trying to stay in touch with current and potential customers. But even in today’s hyper-connected world, there are still some misconceptions about what email marketing is, ...
Are you thinking of approaching an angel investor to put money into your start-up or to help you scale up? Before you start contacting local angels, you should understand what they look for so you make sure you are approaching the right angel groups and providing them with the information they need to make a “go” investment decision.