Ryan Pinkham

  • 5 Simple Strategies to Improve Your Email Open Rates

    Email marketing works because it allows you to reach customers (and potential customers) in the place they go every day — the inbox. But once you get to the inbox, how do you make sure your emails actually get opened? This is a question we hear a lot. Even if your business already has a strong open rate, once your numbers start to flatten out, you’re probably wondering what y ...

    Ryan Pinkham/ Constant Contactin EMail- 17 readers -
  • 15 Last-Minute Holiday Email Ideas to End 2015 with a Bang

    Let’s face it. No matter how hard you try, it’s difficult to ever be completely prepared for the holiday season. Hopefully you’ve prepared your store or office to make sure you’re providing the best experience to customers. But what about your marketing? A tool like email marketing makes it quick and easy to promote your business and drive sales during the holiday season.

    Ryan Pinkham/ Constant Contactin EMail- 30 readers -
  • Show Us Your #SmallBizSelfie!

    The holidays are a time for tradition. And if you run a small business, you probably play a part in the traditions of those who visit your store or shop at your business during the holiday season. Two years ago, we wanted to find a way for Constant Contact employees to celebrate the small businesses and organizations that are part of their holiday traditions.

    Ryan Pinkham/ Constant Contact- 22 readers -
  • Periscope Recap: Last-Minute Marketing Ideas for Small Business Saturday

    Consumers spent an estimated $14.3 billion on Small Business Saturday 2014. Participating in Small Business Saturday is a great way to kick off the holidays for your small business — but if you haven’t started planning for Small Business Saturday, don’t worry. In this week’s live Periscope broadcast we discuss last-minute marketing ideas for Small Business Saturday to get you ...

    Ryan Pinkham/ Constant Contactin EMail- 42 readers -
  • What Would You Do if Your Facebook Page Disappeared?

    On November 8th, Social Media Examiner’s Facebook Page — with over 380,000 fans — disappeared. For 36 hours, no one could quite figure what had happened to it or why it seemed to vanish into thin air. Luckily, through the effort of hundreds (yes hundreds) of people, Facebook was able to recover and restore the page, which is now back up and running.

    Ryan Pinkham/ Constant Contactin Social EMail Facebook- 30 readers -
  • The Importance of a Great Customer Experience

    Marketing isn’t just about selling products or promoting your services. It’s about building and maintaining the relationships you need to be successful. These relationships start from the second someone finds your business — whether that’s in-person or online. Before you can think about marketing, you need to make sure you’re offering an experience that’s worth promoting.

    Ryan Pinkham/ Constant Contact- 25 readers -
  • Periscope Recap: Email Marketing Myths and Misconceptions

    Email has never played a more prevalent role in our day-to-day lives. With today’s mobile technology, most people are never far from their email inbox, which is exciting news for businesses and organization trying to stay in touch with current and potential customers. But even in today’s hyper-connected world, there are still some misconceptions about what email marketing is, ...

    Ryan Pinkham/ Constant Contactin EMail- 35 readers -
  • 5 Things Angels Look for in an Investment Opportunity

    Are you thinking of approaching an angel investor to put money into your start-up or to help you scale up? Before you start contacting local angels, you should understand what they look for so you make sure you are approaching the right angel groups and providing them with the information they need to make a “go” investment decision.

    Ryan Pinkham/ Constant Contact- 27 readers -