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If the holidays are an important time for your small business, there’s a good chance holiday planning is already in the back of your mind. While you may not have all your plans finalized, or even started at this point, you know that the next couple months are going to go fast and the season will be here before you know it.
Let’s be honest: small businesses have a lot of competition during the holiday season. For the “big guys”, waiting for the end of November is fine. They can unleash an onslaught of commercials, billboards, radio jingles, newspaper flyers, magazine spreads, and big money sponsorships for those holiday TV movies we’ve all seen 10,000 times—and it works—every year.
Whether it’s the anxiety of not knowing what to do, or the fear of possibly looking dumb—it’s easy to put off signing up for Facebook, Twitter, or Pinterest until tomorrow … or next week … or next month… Getting started on Twitter doesn’t need to be scary. Follow this step-by-step guide to get started. Here’s a list of the first 10 things you should do to get started on Twitter. 1.
Getting ready to send your next email blast and wondering what you can do to improve your results? This post was written for you. Here are five simple tips for your next email blast, or eblast. 1. Don’t think of it as an email blast If you’re just “blasting” out information sporadically whenever you have the time, you need to reevaluate your email marketing strategy.
Email marketing works because it allows you to reach customers (and potential customers) in the place they go every day — the inbox. But once you get to the inbox, how do you make sure your emails actually get opened? This is a question we hear a lot. Even if your business already has a strong open rate, once your numbers start to flatten out, you’re probably wondering what y ...
As a small business, you know how important a first impression can be. Whether it’s the first time someone walks into your store, the first time someone calls your office, or the first time someone looks up your business online — you work hard to make sure customers walk away thinking positively about your brand.
When Paige Andrews started her needlepoint shoe company, By Paige Online LLC, in 2005, she knew marketing needed to play a role in her success. She didn’t consider herself to be a marketer at the time, but as a new business in a niche market, she wanted a convenient way to stay in touch with her growing customer base.