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Does your business use paid search for its B2C lead generation? Online lead generation using paid search options like Google Adwords can be a tricky business. Getting a website visitor interested enough to click on your ad and then fill out a form on your website requires a highly-strategized paid search campaign.
When my company, Unique Influence, is pitching services to potential clients, the process will usually entail an audit of the client’s existing accounts. When it comes to Pay Per Click (PPC), this means an audit of their existing Google AdWords and Bing Ads accounts. There are many important issues to watch out for when performing an audit, and this article is going to look at a few of them.