ryan shelley

  • 3 things to do after a major Google algorithm update

    The only constant in the world of SEO is change. In fact, Google is reported to change its search algorithm around 500 to 600 times each year. While most of these updates are small and often aren’t even picked up by users and SEO, every once in a while, Google releases major updates. Over the past two years alone, we’ve seen about nine major updates to the algorithm.

    Search Engine Landin SEO Google- 14 readers -
  • What Netflix can teach us about long-tail keyword research

    Anyone who has ever used Netflix knows about their very obscure categories. Categories like “Imaginative Time Travel Movies From The 1980s,” “Understated Detective TV Shows” and “Witty Dysfunctional Family TV Animated Comedies” may seem outrageous on the surface, but their purpose is actually right on. Netflix is obsessed with trying to learn exactly what their individual users want to see.

    Search Engine Landin SEO Google- 17 readers -
  • The human side to SEO: the power of personas

    Why do companies invest in SEO? Is it to generate more traffic? Leads? Brand identity? All of these are good reasons to invest in search, but I believe the reason so many invest comes down to something much more important. SEO, at its core, is about creating connections. Connections are what fuel growth.

    Search Engine Landin SEO- 15 readers -
  • The art of link building: Why creating connections is the key to success

    The internet was developed for one main purpose: to create connections. Today, search engines have become a core piece in carrying out that purpose. SEO is far more than a group of marketing tactics and manipulations. It’s about helping people connect with other people. While SEOs have a number of tasks to accomplish, the most important to ranking any site is building backlinks.

    Search Engine Landin SEO- 10 readers -
  • 7 types of keywords to boost your SEO strategy

    Keywords are essential to every aspect of your SEO campaign, from on-site placement and usage to link prospecting and acquisition. Knowing which terms to target and how to target them can either produce great results or end in a huge flop. Defining and categorizing your keywords will help in your link outreach and community building online, both of which are essential in ord ...

    Marketing Landin SEO- 20 readers -
  • 7 types of keywords to boost your SEO strategy

    Keywords are essential to every aspect of your SEO campaign, from on-site placement and usage to link prospecting and acquisition. Knowing which terms to target and how to target them can either produce great results or end in a huge flop. Defining and categorizing your keywords will help in your link outreach and community building online, both of which are essential in ord ...

    Search Engine Landin SEO- 25 readers -
  • Are we making SEO too complicated?

    As I was looking over reports the other day, I realized I was nearly drowning in statistics, benchmarks, KPIs, rankings, conversions, dashboards, audits and so on. You get the picture. I am all for data and tools that make my life easier, but how much is too much? At my agency, we place a lot of significance on the data that matters to ensure that we are delivering what we a ...

    Marketing Landin SEO- 15 readers -
  • Are we making SEO too complicated?

    As I was looking over reports the other day, I realized I was nearly drowning in statistics, benchmarks, KPIs, rankings, conversions, dashboards, audits and so on. You get the picture. I am all for data and tools that make my life easier, but how much is too much? At my agency, we place a lot of significance on the data that matters to ensure that we are delivering what we a ...

    Search Engine Landin SEO- 7 readers -
  • The benefits of creating a purpose-driven SEO strategy

    With more than 500 Google algorithm updates made on average each year, how can a site owner build an SEO strategy that stands the test of time? Defining your site’s purpose and mapping out the objectives you are trying to achieve is the key to not just ranking, but creating an SEO strategy that produces actual business results.

    Search Engine Landin SEO- 26 readers -