ryan shelley

  • 10 tips for choosing the perfect domain

    Your domain name and URL play a big role when it comes to search. Not only is this the destination where your visitors will find you and your content, but the domain you choose also can and does impact your search visibility. While there are more domain options than ever before, there are still some best practices you should adhere to if you want to see optimal results.

    Search Engine Landin SEO- 24 readers -
  • The psychology of search: Unleashing the power of connection

    Why do companies large and small invest billions of dollars each year in search engine optimization (SEO) and other search marketing tactics? There is more to the answer than, “Because it just works.” The truth is that there are a number of psychological principles that can explain why search is such an effective form of marketing.

    Search Engine Landin SEO- 18 readers -
  • The SEO benefits of developing a solid site structure

    When a user lands on your site for the very first time, do they know where to go? Can they find the information they are searching for quickly, without having to search deep into your site? While site structure may not be a large factor when it comes to most ranking algorithms, search engines use the structure of your site to better understand your content and the relationships between subject.

    Search Engine Landin SEO- 15 readers -
  • How to track conversions like a pro

    How do you know if what you are doing is actually working? Sure, traffic may be going up, but what about after that? Are your new visitors taking actions that lead to real business results? The goal of SEO is not to just drive more traffic — it’s to drive better traffic. And the only way to know if we have hit our goal is to measure how our users are interacting with our sit ...

    Marketing Landin SEO Google How To's- 16 readers -
    Earlier about the same topic:
  • How to track conversions like a pro

    How do you know if what you are doing is actually working? Sure, traffic may be going up, but what about after that? Are your new visitors taking actions that lead to real business results? The goal of SEO is not to just drive more traffic — it’s to drive better traffic. And the only way to know if we have hit our goal is to measure how our users are interacting with our sit ...

    Search Engine Landin SEO Google How To's- 13 readers -
  • 3 predictions about the future of SEO

    SEO is a constantly changing and growing industry. No longer is search engine optimization seen as internet “black magic,” but it is now regarded as an essential part of any serious digital marketing strategy. Last year, it was estimated that businesses invested more that $65 billion on SEO services, and that number is projected to climb to over $70 billion by 2018.

    Marketing Landin SEO- 19 readers -
    Earlier about the same topic:
  • The problem with obsessive rank tracking

    Keyword ranking is one of the most overrated and misused metrics in SEO. Yes, tracking your positions is important, but placing too much emphasis on this metric is problematic. When it comes to SEO, what you measure gets managed. That means that focusing on the right metrics will help you generate results that have a business impact, rather than an ego boost.

    Marketing Landin SEO- 19 readers -
    Earlier about the same topic:
  • The problem with obsessive rank tracking

    Keyword ranking is one of the most overrated and misused metrics in SEO. Yes, tracking your positions is important, but placing too much emphasis on this metric is problematic. When it comes to SEO, what you measure gets managed. That means that focusing on the right metrics will help you generate results that have a business impact, rather than an ego boost.

    Search Engine Landin SEO- 27 readers -
  • Why you need to get back to SEO basics

    Do a quick search on Google for “SEO tips” and you’ll get over 14 million results. That’s a lot of tips to wade through when trying to figure out the focus of your SEO strategy. What’s more overwhelming is that’s just one search. Each year there are new posts of list of the “hottest” tips and tricks that are “guaranteed” to work.

    Marketing Landin SEO- 14 readers -
    Earlier about the same topic:
  • Why you need to get back to SEO basics

    Do a quick search on Google for “SEO tips” and you’ll get over 14 million results. That’s a lot of tips to wade through when trying to figure out the focus of your SEO strategy. What’s more overwhelming is that’s just one search. Each year there are new posts of list of the “hottest” tips and tricks that are “guaranteed” to work.

    Search Engine Landin SEO- 22 readers -
  • 3 local SEO tips that deliver business results

    When it comes to marketing your local business online, search is a great place to start. Over the years, I’ve had the pleasure of working with a number of small to mid-size local businesses, helping them grow their reach and their revenue using SEO. One of the biggest hurdles we face when working with local clients is that they’ve been burned in the past by so-called “experts.

    Marketing Landin SEO- 39 readers -
  • 3 local SEO tips that deliver business results

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Landin SEO- 21 readers -
  • Why SEO & lousy content don’t mix

    We’ve all heard the saying, “Content is king.” While in some respects this saying is true, in my opinion, this one phrase has done more damage to our industry than anything else. According to WordPress, “Users produce about 73.9 million new posts and 49.0 million new comments each month.” That’s roughly 2.4 million posts a day, and that’s just on WordPress alone.

    Marketing Landin SEO Content- 34 readers -
    Earlier about the same topic:
  • Why SEO & lousy content don’t mix

    We’ve all heard the saying, “Content is king.” While in some respects this saying is true, in my opinion, this one phrase has done more damage to our industry than anything else. According to WordPress, “Users produce about 73.9 million new posts and 49.0 million new comments each month.” That’s roughly 2.4 million posts a day, and that’s just on WordPress alone.

    Search Engine Landin SEO Content- 35 readers -