ryan shelley

  • Why you need to get back to SEO basics

    Do a quick search on Google for “SEO tips” and you’ll get over 14 million results. That’s a lot of tips to wade through when trying to figure out the focus of your SEO strategy. What’s more overwhelming is that’s just one search. Each year there are new posts of list of the “hottest” tips and tricks that are “guaranteed” to work.

    Marketing Landin SEO- 12 readers -
    Earlier about the same topic:
  • Why you need to get back to SEO basics

    Do a quick search on Google for “SEO tips” and you’ll get over 14 million results. That’s a lot of tips to wade through when trying to figure out the focus of your SEO strategy. What’s more overwhelming is that’s just one search. Each year there are new posts of list of the “hottest” tips and tricks that are “guaranteed” to work.

    Search Engine Landin SEO- 15 readers -
  • 3 local SEO tips that deliver business results

    When it comes to marketing your local business online, search is a great place to start. Over the years, I’ve had the pleasure of working with a number of small to mid-size local businesses, helping them grow their reach and their revenue using SEO. One of the biggest hurdles we face when working with local clients is that they’ve been burned in the past by so-called “experts.

    Marketing Landin SEO- 29 readers -
  • 3 local SEO tips that deliver business results

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Landin SEO- 18 readers -
  • Why SEO & lousy content don’t mix

    We’ve all heard the saying, “Content is king.” While in some respects this saying is true, in my opinion, this one phrase has done more damage to our industry than anything else. According to WordPress, “Users produce about 73.9 million new posts and 49.0 million new comments each month.” That’s roughly 2.4 million posts a day, and that’s just on WordPress alone.

    Marketing Landin SEO Content- 26 readers -
    Earlier about the same topic:
  • Why SEO & lousy content don’t mix

    We’ve all heard the saying, “Content is king.” While in some respects this saying is true, in my opinion, this one phrase has done more damage to our industry than anything else. According to WordPress, “Users produce about 73.9 million new posts and 49.0 million new comments each month.” That’s roughly 2.4 million posts a day, and that’s just on WordPress alone.

    Search Engine Landin SEO Content- 30 readers -
  • What we’ve learned about SEO in 2016

    Since the inception of the search engine, SEO has been an important, yet often misunderstood industry. For some, these three little letters bring massive pain and frustration. For others, SEO has saved their business. One thing is for sure: having a clear and strategic search strategy is what often separates those who succeed from those who don’t.

    Marketing Landin SEO- 14 readers -
    Earlier about the same topic:
  • What we’ve learned about SEO in 2016

    Since the inception of the search engine, SEO has been an important, yet often misunderstood industry. For some, these three little letters bring massive pain and frustration. For others, SEO has saved their business. One thing is for sure: having a clear and strategic search strategy is what often separates those who succeed from those who don’t.

    Search Engine Landin SEO- 21 readers -
  • 5 steps to optimizing your site for Google’s mobile-first index

    Google has started testing its mobile-first index. This new index will look first at the mobile version of your website for its ranking signals and fall back on the desktop version when there is no mobile version. Google has been slowly moving toward a mobile-first index for quite a while now. Google first hinted at their intentions of a mobile-first index about a year ago, ...

    Search Engine Landin SEO Google- 23 readers -
  • 3 things to do after a major Google algorithm update

    The only constant in the world of SEO is change. In fact, Google is reported to change its search algorithm around 500 to 600 times each year. While most of these updates are small and often aren’t even picked up by users and SEO, every once in a while, Google releases major updates. Over the past two years alone, we’ve seen about nine major updates to the algorithm.

    Search Engine Landin SEO Google- 17 readers -
  • What Netflix can teach us about long-tail keyword research

    Anyone who has ever used Netflix knows about their very obscure categories. Categories like “Imaginative Time Travel Movies From The 1980s,” “Understated Detective TV Shows” and “Witty Dysfunctional Family TV Animated Comedies” may seem outrageous on the surface, but their purpose is actually right on. Netflix is obsessed with trying to learn exactly what their individual users want to see.

    Search Engine Landin SEO Google- 20 readers -
  • The human side to SEO: the power of personas

    Why do companies invest in SEO? Is it to generate more traffic? Leads? Brand identity? All of these are good reasons to invest in search, but I believe the reason so many invest comes down to something much more important. SEO, at its core, is about creating connections. Connections are what fuel growth.

    Search Engine Landin SEO- 20 readers -
  • The art of link building: Why creating connections is the key to success

    The internet was developed for one main purpose: to create connections. Today, search engines have become a core piece in carrying out that purpose. SEO is far more than a group of marketing tactics and manipulations. It’s about helping people connect with other people. While SEOs have a number of tasks to accomplish, the most important to ranking any site is building backlinks.

    Search Engine Landin SEO- 11 readers -
  • 7 types of keywords to boost your SEO strategy

    Keywords are essential to every aspect of your SEO campaign, from on-site placement and usage to link prospecting and acquisition. Knowing which terms to target and how to target them can either produce great results or end in a huge flop. Defining and categorizing your keywords will help in your link outreach and community building online, both of which are essential in ord ...

    Marketing Landin SEO- 20 readers -
  • 7 types of keywords to boost your SEO strategy

    Keywords are essential to every aspect of your SEO campaign, from on-site placement and usage to link prospecting and acquisition. Knowing which terms to target and how to target them can either produce great results or end in a huge flop. Defining and categorizing your keywords will help in your link outreach and community building online, both of which are essential in ord ...

    Search Engine Landin SEO- 28 readers -