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Marketers advertising on LinkedIn have been longing for the ability to marry their website conversion goals, such as form fills, to their ad performance data in LinkedIn Campaign Manager. Today, LinkedIn’s Marketing Solutions team announced the official release of its native conversion tracking for Sponsored Content and Text Ads.
On Monday, June 13, software giant Microsoft announced its largest acquisition deal in history, acquiring LinkedIn for $26.2 billion in cash. Because we at AdStage (where I’m CEO) are the only direct API partner for both Microsoft’s Bing and LinkedIn Ads, we have a special view into these companies’ operations.
In Part 1 of this series, I shared questions and answers about targeting and creative on LinkedIn. Those questions came from the attendees at one of our recent LinkedIn educational events. After that event, we received feedback that there wasn’t enough time, and there were more unanswered questions.
As a LinkedIn Advertising partner here at AdStage, we work with several sophisticated advertisers who are crushing it on LinkedIn. On the flip side though, we hear that some advertisers are not having as much success as they hoped for with LinkedIn Ads. People want to know why: What is the secret to LinkedIn Ads? Is there a minimum time frame or test budget that must be allo ...