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For a great many marketers out there, the aspect of predictive analytics is the future. However, before we delve into that point, let’s look at the proper definition of predictive analytics. Basically, it is the process of giving brands the capability to automate certain market responses in any specific customer scenario across the board.
Your business’s online reputation plays a major role in determining your local search engine rankings. The more listings and positive user reviews a business has, the better it will rank. The Local Search Algorithm is complex. It looks at a whole list of aspects including external citations, on-site optimization, social media presence, listings on local directories, reviews and so on.
Whether you’re a local bagel shop or a national Domino’s pizza chain, the key to driving more customers to your doorstep is adapting a local SEO strategy that gets your business ranked on the coveted Search Engine Results Page. Ever since Google rolled out the Hummingbird Update, local results have evolved – they are more relevant, personalized and geo-targeted.
Just when you’ve decided to build your social media presence, you face the dilemma “where do I begin”. You have so many platforms, so many users to connect with, a plethora of content you can explore from various angles! You should know that there is no one-size-fits-all strategy for social media marketing.