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Your business’s online reputation plays a major role in determining your local search engine rankings. The more listings and positive user reviews a business has, the better it will rank. The Local Search Algorithm is complex. It looks at a whole list of aspects including external citations, on-site optimization, social media presence, listings on local directories, reviews and so on.
Whether you’re a local bagel shop or a national Domino’s pizza chain, the key to driving more customers to your doorstep is adapting a local SEO strategy that gets your business ranked on the coveted Search Engine Results Page. Ever since Google rolled out the Hummingbird Update, local results have evolved – they are more relevant, personalized and geo-targeted.
Just when you’ve decided to build your social media presence, you face the dilemma “where do I begin”. You have so many platforms, so many users to connect with, a plethora of content you can explore from various angles! You should know that there is no one-size-fits-all strategy for social media marketing.