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Suffice it to say, it’s been a terrible year for digital media companies that once dreamed of disrupting the content world, but now find themselves becoming glorified production shops at the whims of the platforms. If that sounds harsh, remember what we’ve learned this year: It’s nearly impossible to build a big media business if you’re only making money through advertising; th ...
Mashable became a poster child for the “pivot to video.” Now, in the wake of its sale to Ziff Davis for $50 million, the digital publisher is beating a retreat from those ambitions. In the wake of the sale going through this week, Mashable has cut 13 people within its Mashable Studios video division, which employed nearly 50 people, according to sources familiar with the company’s plans.
Verizon may still be ambitious about video, but the future direction of Go90, its first big foray into streaming video, remains uncertain. The Go90 team has hit pause on original-content spending as Verizon works out kinks in the aftermath of its Oath merger and the Go90 team tries to establish a budget for the coming year, according to multiple sources.
The video bubble hasn’t burst quite yet, but it sure has deflated for video makers looking to sell short-form content to streaming platforms. Over the past few months, several high-profile video streaming platforms have either shut down or scaled back their spending on original content. So far this fall, NBCUniversal closed the doors on Seeso, its $3.
Facebook’s ambitions to produce TV-like content has a problem: Creators still aren’t happy with the money they’re making off commercials and sponsorships Facebook sells. As a result, show makers are pushing Facebook to let them do the selling — and say they’re willing to take their shows to other platforms if the terms don’t improve.
Facebook is spending more on individual shows for its Watch video-viewing section as the company scales back the total number of deals it signs with content partners. In doing so, the company is also looking for longer periods of exclusivity for the programs it funds. Facebook launched Watch in August in an effort to bring more TV-like video programming to its platform.
Barstool Sports has a loyal audience that has been willing to pay the publisher for everything from merchandise to pay-per-view boxing tournaments. Every year, the company’s Black Friday sale is its biggest merch moneymaker — and this year was no different. Starting Friday, Nov. 24 and running through the weekend, Barstool Sports held a 20 percent-off sale on its merchandise, ...
Hearst Magazines Digital Media has formed a five-person division dedicated to developing, creating and selling original video series for digital platforms. Built over the past six months, the Hearst Originals team is led by Brian Madden, vp of audience, and Michael Mraz, executive director of partnerships for Hearst Magazines Digital Media.
Genius is best known as a music-lyrics annotation site, but the company sees an opportunity in building a media business — led by video — around its core product. Today, Genius has 17 people on its video team. With video being a top priority for the company, Genius plans to double the size of the video team in 2018 with a focus on producing more shows for social platforms such ...
Al Jazeera’s AJ+ was one of the first distributed media brands to quickly build an audience off the back of Facebook with short, text-on-screen news alerts and mini-explainers covering politics, international news and social issues. But as AJ+ looks to evolve beyond the quick-hit clips that work well within news feeds, the publisher is paying more attention to YouTube.
Time Warner is the big fish that AT&T is trying to catch, but the telecommunications giant has another investment that could turn into a valuable streaming content and distribution play once all of the pieces are in place. Three years ago, AT&T formed a joint venture with The Chernin Group called Otter Media, which would focus on acquiring, investing in and launching s ...
NBC Sports plans to stream more than 1,800 hours of Winter Olympics coverage in February from Pyeongchang, South Korea — the most NBC Sports has ever done for the Winter Olympics. The 1,800 hours will include all competitions across 15 sports and 102 medal events. During the 2014 Sochi Winter Olympics, NBC Sports aired 1,000 hours worth of livestreams.
In this week’s Rundown, we examine the murky future of Verizon’s Go90, the cultural challenges of publishers’ pivot to memberships and the problem of sexual harassment in advertising. Verizon’s Go90: Going, going, gone? Verizon may have grand ambitions in becoming a video distributor and media company, but the future prospects of its first big bet in over-the-top video are less clear.
Crunchyroll has found success in getting people to pay for anime content and merchandise and attend anime events. Now, it’s helping build one of the first digital bundles for niche streaming services. Crunchyroll is the key channel available inside Vrv, a mobile and TV app comprised of 10 streaming channels that focuses on niche but passionate fan communities.
ESPN might not be ready for the Barstool Sports’ brand, but Barstool is ready for backyard brawling. The Chernin Group-owned digital publisher has acquired the Rough N Rowdy Brawl, a local amateur boxing competition in West Virginia, with plans to launch a new live event and pay-per-view business that will span more than a dozen competitions every year.
Business video net Cheddar plans to launch a second channel focused on national and world news next year. The channel is part of Cheddar’s expansion plans in 2018 and beyond as the company looks to grow its $11 million annual business. The new channel, which will be called Cheddar Big News, will be modeled after CNN’s Headline News in that it will focus on the biggest news sto ...
Cars and the auto industry is the latest vertical that Business Insider is looking to grow significantly off the back of Facebook. Launched on July 31, the Cars Insider Facebook page, which has 490,000 followers, received 38 million video views in September, according to Tubular Labs. Ashley Lutz, deputy business editor for Business Insider, said Cars Insider content reaches 4 ...
Nestled alongside the cliffs of Laguna Niguel, California, at the Digiday Video Anywhere Summit, both digital and traditional media companies had a lot of things to gripe about. They also shared a lot of insights into what works and doesn’t work on social and streaming video platforms, as well as finding the right video talent. Here are some of the best things we overheard at the event.
Unsurprisingly, Facebook was top of mind among video publishers at the Digiday Video Anywhere Summit. From producing shows for Facebook’s Watch, getting paid by Facebook to create live and on-demand clips on a monthly basis, to using Facebook to drive traffic back to their own sites, video publishers of all types are deep into the Facebook game.
Hulu has been building an ad-sales research division. In the last 18 months, Hulu’s ad-sales research team has doubled in size to 12 people, pulling in people from TV networks, digital media companies, research firms and ad agencies. This included bringing on Julie DeTraglia, a longtime NBCUniversal sales and research exec, as Hulu’s first head of ad-sales research.