sahil patel

  • Does Snapchat Discover want to be TV or magazines? Maybe both

    In August, CNN replaced its Snapchat Discover channel with a daily news show called “The Update.” It was an interesting move for the news giant, which joined Snapchat Discover in January 2015 as a launch partner and averaged 12 million unique viewers per month on the platform by the time it made the show announcement.

    Digiday- 10 readers -
  • Deadspin TV? How Fusion is bringing Gizmodo Media Group brands to TV

    Fusion is beginning to roll out a slate of TV shows from various properties within Gizmodo Media Group (formerly Gawker Media), starting with Jalopnik. It’s part of a broader strategy at Univision-owned Fusion Media Group to make TV programs based on its digital media brands, which include The Onion, The A.V. Club and The Root. Jalopnik’s “Car vs.

    Digidayin How To's- 17 readers -
  • Scorecard: Digital media’s pursuit of TV

    If you think the hardest thing in media is to get someone to click on your video, you haven’t tried to make a hit TV show. Linear TV, the original video-distribution platform, is on the minds of many digital media companies these days. It’s clear why: The real money is still in TV, which is why many publishers are quick to say they’re looking to get on TV.

    Digiday- 16 readers -
  • Group Nine Media creates new team to make shows for Facebook, Snapchat

    Group Nine Media, a Discovery-backed holding company that oversees digital publishers NowThis, Thrillist, The Dodo and Seeker, is creating a new content team focused exclusively on making shows for social platforms. The new unit, called Group Nine Social Studios, will operate as a sub-section of Group Nine’s a 20-person production and development division that supports the con ...

    Digidayin Social- 13 readers -
  • Confessions of a production studio exec: ‘TV budgets can be 10 times digital’

    As more media companies try to sell original shows to more deep-pocketed content buyers, many digital production studios that have spent the last decade selling original programs to video platforms and portals are facing increased competition. For the latest installment of our Confessions series, where we exchange anonymity for candor, we spoke with an Los Angeles-based studio ...

    Digiday- 17 readers -
  • Facebook’s Watch videos are being viewed an average of 23 seconds

    Early data suggests that Facebook’s Watch is getting viewers to spend more time watching videos. But Facebook still has a long way to go to achieve the levels of retention that top video creators and publishers can get on YouTube. An analysis of 46 videos on 15 different Watch pages — including pages from top publishers and video creators Facebook is paying to make shows — fou ...

    Digiday- 17 readers -
  • Copa90 moves into the world of streaming video with Go90 deal

    Turner-backed Copa90 is looking to partner with streaming platforms and soccer rights-holders on original shows. On Friday, Sept. 29, Copa90 premiered a new video series on Verizon’s Go90 called “Copa90 Kick-Off.” A weekly soccer news, culture and preview show, “Copa90 Kick-Off” is co-hosted by former MLS All-Star Heath Pearce and former Fox Sports social producer Aaron West.

    Digiday- 29 readers -
  • How Time Inc. plans to grow its rebranded streaming video play PeopleTV

    One year in, Time Inc.’s video streaming channel PeopleTV has a new name and new plans to fund original content. Launched last September as the People/Entertainment Weekly Network — PEN for short — PeopleTV is an ad-supported video streaming channel that offers more than 300 hours of video content produced by Time Inc.

    Digidayin How To's- 14 readers -
  • Stay tuned: Ad-free TV is on its way

    TV viewers have long accepted a simple trade-off: To watch your favorite shows, you’re going to have to sit through commercials. Even though you’re paying a fee for every channel as part of your cable TV bundle subscription, commercials are part of the ballgame. The rise of DVRs put a dent in this bargain, showing that people were willing to take matters into their own hands to avoid ads.

    Digiday- 19 readers -
  • YouTube tries to lure brands with ad-supported original series

    YouTube is hoping to pull from TV ad budgets by offering advertisers sponsorship and custom brand-integration opportunities for its growing slate of free-to-watch video series. During its Brandcast event in May for advertisers, YouTube announced plans to fund seven original long-form video series, which would be available for free on the platform.

    Digidayin Social- 15 readers -
  • Beyond YouTube and Facebook, Defy Media’s Clevver eyes direct connections

    After building sizable audiences on YouTube and Facebook, Defy Media wants to create more direct connections for its entertainment and women’s lifestyle brand Clevver Media. In July, Defy, which owns digital media brands such as ScreenJunkies and Smosh in addition to Clevver, launched Clevver’s first website. An editorial staff of five people oversees Clevver.

    Digidayin Social- 9 readers -
  • Comcast puts its OTT play Watchable on life support

    Two years ago, Comcast launched Watchable, a streaming video platform focused on delivering the best of web video. Watchable was Comcast’s first foray into web video, an area the cable operator had a growing interest in as companies such as BuzzFeed, Refinery29, Vice and Maker Studios were getting a lot of attention.

    Digiday- 24 readers -
  • After two years, Spotify has struggled to break through with video

    Two years and 45 million subscribers ago, Spotify held a splashy event in New York City to announce its plans to get into the streaming video business. Emceed by CEO Daniel Ek, the event previewed a slate of original video series and video publishing partners such as ESPN, Vice and Tastemade, all of which would distribute video clips on Spotify’s platform.

    Digiday- 16 readers -
  • Bleacher Report is producing a show for Facebook Watch with NFL star Marshawn Lynch

    Bleacher Report and Marshawn Lynch are coming to Facebook’s Watch. Later in September, Bleacher Report will debut a 10-episode video series called “No Script,” in which Bleacher Report’s cameras will follow the Oakland Raiders running back as he interviews celebrity guests and tries activities such as riding military tanks and testing virtual reality.

    Digidayin Social- 13 readers -
  • How the longest-running web series, Rooster Teeth’s ‘Red vs. Blue,’ makes money

    With Facebook, Snapchat and other platforms seeking serialized programming, it seems like every publisher is trying to develop shows they can sell to platforms. But to pull off show with staying power, publishers need to think beyond which platforms might buy the show now to how they can turn it into a lasting franchise with multiple revenue streams.

    Digiday- 13 readers -