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In August, CNN replaced its Snapchat Discover channel with a daily news show called “The Update.” It was an interesting move for the news giant, which joined Snapchat Discover in January 2015 as a launch partner and averaged 12 million unique viewers per month on the platform by the time it made the show announcement.
This past summer, a Los Angeles-based digital studio executive was looking for new office space in the sprawling city. With Facebook and YouTube headquartered in Playa Vista, Verizon’s Oath and Go90 recently taking office space in the same neighborhood and Snapchat’s campus in nearby Venice, Playa Vista seemed like a good spot for a company that wanted to sell and make shows an ...
Fusion is beginning to roll out a slate of TV shows from various properties within Gizmodo Media Group (formerly Gawker Media), starting with Jalopnik. It’s part of a broader strategy at Univision-owned Fusion Media Group to make TV programs based on its digital media brands, which include The Onion, The A.V. Club and The Root. Jalopnik’s “Car vs.
If you think the hardest thing in media is to get someone to click on your video, you haven’t tried to make a hit TV show. Linear TV, the original video-distribution platform, is on the minds of many digital media companies these days. It’s clear why: The real money is still in TV, which is why many publishers are quick to say they’re looking to get on TV.
Group Nine Media, a Discovery-backed holding company that oversees digital publishers NowThis, Thrillist, The Dodo and Seeker, is creating a new content team focused exclusively on making shows for social platforms. The new unit, called Group Nine Social Studios, will operate as a sub-section of Group Nine’s a 20-person production and development division that supports the con ...
As more media companies try to sell original shows to more deep-pocketed content buyers, many digital production studios that have spent the last decade selling original programs to video platforms and portals are facing increased competition. For the latest installment of our Confessions series, where we exchange anonymity for candor, we spoke with an Los Angeles-based studio ...
Early data suggests that Facebook’s Watch is getting viewers to spend more time watching videos. But Facebook still has a long way to go to achieve the levels of retention that top video creators and publishers can get on YouTube. An analysis of 46 videos on 15 different Watch pages — including pages from top publishers and video creators Facebook is paying to make shows — fou ...
Turner-backed Copa90 is looking to partner with streaming platforms and soccer rights-holders on original shows. On Friday, Sept. 29, Copa90 premiered a new video series on Verizon’s Go90 called “Copa90 Kick-Off.” A weekly soccer news, culture and preview show, “Copa90 Kick-Off” is co-hosted by former MLS All-Star Heath Pearce and former Fox Sports social producer Aaron West.
Six months in, Facebook’s test of mid-roll ad breaks within live and on-demand videos is driving scant revenue for publishers. Five publishers participating in Facebook’s mid-roll ads test, which began in March, said the product isn’t generating much money. One publisher said its Facebook-monetized videos had an average CPM of 15 cents.
For Joshua Topolsky and company, The Outline is just the beginning. Since launching in December 2016, The Outline has focused on building an audience for articles and videos covering politics, business, culture and the future. With $5 million in funding, The Outline is the first business venture for Topolsky’s Independent Media. Soon — but not too soon — there will be more.
One year in, Time Inc.’s video streaming channel PeopleTV has a new name and new plans to fund original content. Launched last September as the People/Entertainment Weekly Network — PEN for short — PeopleTV is an ad-supported video streaming channel that offers more than 300 hours of video content produced by Time Inc.
TV viewers have long accepted a simple trade-off: To watch your favorite shows, you’re going to have to sit through commercials. Even though you’re paying a fee for every channel as part of your cable TV bundle subscription, commercials are part of the ballgame. The rise of DVRs put a dent in this bargain, showing that people were willing to take matters into their own hands to avoid ads.
YouTube is hoping to pull from TV ad budgets by offering advertisers sponsorship and custom brand-integration opportunities for its growing slate of free-to-watch video series. During its Brandcast event in May for advertisers, YouTube announced plans to fund seven original long-form video series, which would be available for free on the platform.
After building sizable audiences on YouTube and Facebook, Defy Media wants to create more direct connections for its entertainment and women’s lifestyle brand Clevver Media. In July, Defy, which owns digital media brands such as ScreenJunkies and Smosh in addition to Clevver, launched Clevver’s first website. An editorial staff of five people oversees Clevver.
Two years ago, Comcast launched Watchable, a streaming video platform focused on delivering the best of web video. Watchable was Comcast’s first foray into web video, an area the cable operator had a growing interest in as companies such as BuzzFeed, Refinery29, Vice and Maker Studios were getting a lot of attention.
Snap is searching for a head of brand integration, who would be responsible for working with Snapchat’s content team and advertisers to insert brands into shows on Snapchat Discover. According to a description of the role obtained by Digiday, the head of brand integration, which would be a new position at Snap, will be based in either New York or Los Angeles and will “drive br ...
Two years and 45 million subscribers ago, Spotify held a splashy event in New York City to announce its plans to get into the streaming video business. Emceed by CEO Daniel Ek, the event previewed a slate of original video series and video publishing partners such as ESPN, Vice and Tastemade, all of which would distribute video clips on Spotify’s platform.
Bleacher Report and Marshawn Lynch are coming to Facebook’s Watch. Later in September, Bleacher Report will debut a 10-episode video series called “No Script,” in which Bleacher Report’s cameras will follow the Oakland Raiders running back as he interviews celebrity guests and tries activities such as riding military tanks and testing virtual reality.
With Facebook, Snapchat and other platforms seeking serialized programming, it seems like every publisher is trying to develop shows they can sell to platforms. But to pull off show with staying power, publishers need to think beyond which platforms might buy the show now to how they can turn it into a lasting franchise with multiple revenue streams.
A week after the Cleveland Cavaliers traded Kyrie Irving to the Boston Celtics, the popular Instagram sports account House of Highlights posted an NBA clip featuring Irving and then-teammate LeBron James with the caption: “When Kyrie got the first flagrant foul of his career defending LeBron.” Irving’s trade ended a tense summer during which the point guard had demanded a trade ...