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Mixed martial arts has been a boon to Vox Media’s SB Nation video efforts. In July, MMA Fighting, SB Nation’s site covering MMA, generated 19.8 million views on its YouTube channel and 37.1 million views on its Facebook page, according to Tubular Labs. Those are not necessarily eye-popping view counts, but SB Nation said the amount of time people are spending watching is signi ...
People would rather watch multi-episode video shows and other serialized programming than one-off videos, publishers are finding, which bodes well for Facebook’s new TV-like tab, Watch. Mashable, for instance, has a show called “Art Of The Scene,” which looks at famous movie scenes. The episodes can run for 10 minutes or longer.
The self-proclaimed “front page of the internet” does not want to be left in the dust by platform giants in the mad dash toward video. Today, Reddit is releasing a video-uploader tool that lets its users share videos from their personal libraries directly on the platform instead of having to post links or embeds from other social networks.
Ten months before it broadcasts the 2018 men’s FIFA World Cup, Telemundo is livestreaming a gaming competition among the top FIFA video game players in the world. Starting Wednesday and running through Aug. 18, Telemundo will broadcast all 16 hours of the FIFA Interactive World Cup, an annual video gaming competition organized by FIFA and EA Sports.
Online news video publisher The Young Turks Network is looking to foster more direct connections — and has the cash to make it happen. Last week, former DreamWorks Animation CEO Jeffrey Katzenberg’s new mobile entertainment company WndrCo was part of a $20 million funding round in TYT Network, which oversees 30 news and commentary shows covering politics, pop culture, sports and more.
Snapchat parent Snap continues to struggle under the shadow of Facebook, which has wasted no time eating into Snap’s user base and ad revenue with copycat products. In its second-ever quarterly earnings, Snap needed to prove that it can outlast and grow despite Facebook. The outlook doesn’t look good.
Facebook wants people to spend more time watching videos on its platform, as they already do on YouTube. Starting Aug. 10, it’s introducing a new video destination called “Watch,” which aims to do exactly that. Watch is essentially a remake of Facebook’s video tab, available online and across Facebook’s apps for mobile devices and connected TVs.
Snapchat Discover has quickly become the newest home for reality TV and other nonfiction video series. Of the 22 Snapchat shows that have premiered since last fall — when Snap ramped up its shows initiative in earnest — almost all of them have fallen within the unscripted, reality TV or news genres.
Maybe it was only a matter of time until E! and a Kardashian made a show together for Snapchat Discover. On Aug. 12, the NBCUniversal-owned E! will debut a new show on Discover called “Ask Kylie.” “Ask Kylie” will have the Kardashian sister answering fan questions on topics ranging from online bullying to family drama to her cosmetics empire.
The market for short-form digital series is booming, with a growing number of video-streaming and social platforms seeking entertainment content to attract young viewers that spend a lot of their time on mobile devices. Warner Bros., one of the most prolific TV producers in the world, wants a piece of that action. Two years ago, Warner Bros.
An increasing number of publishers are pivoting to video in search of more audiences and better ad dollars, but pivoting alone won’t solve your business problems — and many publishers making the decision to shift resources to video should think long and hard about whether it’s the right move for them.
The CBS Broadcast Center, nestled a block from the Hudson River in the Hell’s Kitchen neighborhood of New York City, is home to several venerable news institutions including “60 Minutes” and “CBS Evening News.” But on the building’s second floor, a digital upstart has been trying to do something new within the confines of a decades-old news institution: Build an always-on news ...
Business Insider is gaining an audience on YouTube by using the same short social videos that have helped the publisher achieve more than 2.5 billion views across Facebook. Business Insider’s three YouTube channels — Business Insider, Tech Insider and Insider — generated 139 million YouTube video views in June, up from 11 million video views in June 2016, according to Tubular Labs.
As Amazon recruits video companies to distribute content on its platform — and make money from day one — some companies are beginning to use Amazon Prime to premiere new programming. Earlier this week, Funny Or Die premiered a new eight-episode, short-form comedy series called “The Real Stephen Blatt” on Prime.
The sun is setting on SnappyTV, Twitter’s video-editing tool that allows TV networks and other publishers to cut and share TV clips on Twitter, Facebook and other platforms. In its place, Twitter will offer a new video-editing software inside its growing Twitter Media Studio product for media companies, though some publishers fear the change will eliminate their ability to shar ...
On July 29, FC Barcelona and Real Madrid will meet for a friendly match at the Hard Rock Stadium in Miami, Florida. This time, El Clásico — the name given to any match between the Spanish rivals, which have met more than 200 times — will make its virtual reality debut. NextVR, a VR publishing startup focused on live sports and events, is planning a full production of El Clásico.
On Thursday, July 20, Disney’s kids channel, Disney XD, will air the first episode of “ESL Brawlers,” a half-hour gaming show that pits skilled players of Capcom’s “Street Fighter V” against each other to see who’s the best. It will be part of “D|XP,” a new summer programming block from Disney XD focused on gaming content, and it’s made by the biggest esports events promoter in the world.
Amazon wants video publishers and creators to distribute their work on its streaming platform. And it’s providing free marketing and technical support — and in some cases, financial incentives — to make that happen. Video publishers and creators have two primary ways to self-distribute on Amazon Prime: the Amazon Video Direct program, which allows publishers of all sizes to up ...
YouTube and Facebook get a bulk of the attention from digital publishers looking to build and scale video businesses. Meanwhile, for the past year, Amazon has built a platform that not only offers publishers another place to distribute videos but also the opportunity to make money from day one. Last year, Amazon opened up its Prime streaming platform to video publishers and cr ...
One of Snapchat’s most prominent original series partners is a Venice, California-based media startup founded by a scion of the Murdoch media empire. Earlier this week, Snap greenlit an eight-episode unscripted comedy series from Vertical Networks, a mobile-focused media startup from Elisabeth Murdoch, and U.K.