sahil patel

  • Something old, something new: Inside NBCUniversal and BuzzFeed’s union

    When Linda Yaccarino took the stage at Radio City Music Hall at the upfronts in mid-May, she was ready to pitch thousands of advertisers on why NBCUniversal would make the perfect media partner. As NBCU’s chairman of ad sales and client partnerships, Yaccarino oversaw $10.4 billion in ad revenue in 2016 — and a lot of that spend was decided when Yaccarino and her team pitched t ...

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  • CNN’s short-form video offshoot Great Big Story goes long

    CNN’s short-form video startup Great Big Story is building a 24-hour video channel, and points to its success on YouTube as a reason why. Earlier this week, CNN said it was investing $40 million in Great Big Story over the next two years. The primary goal of the investment is to build a video channel for Great Big Story, which would be distributed as a streaming TV app, a chan ...

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  • How Turner trained 500 employees to sell brand social videos globally

    Turner is taking its growing branded social video practice global. Turner Ignite, a division of Turner’s ad-sales business that focuses on data-driven advertising, has a social video advertising product called Launchpad. Launched during CES in 2016, Launchpad is designed to help advertisers distribute sponsored videos Turner companies create — everyone from Conan O’Brien’s “Te ...

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  • How The Washington Post is training video polymaths

    As The Washington Post continues to make investments in video, the publisher is ensuring that its video journalists can handle everything from short-form vertical videos to live broadcasts to longer news documentaries. The Post has big plans for its video business in 2017. Earlier this year, the publisher opened a new outdoor studio at its K Street headquarters and announced p ...

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  • Digiday Research: YouTube and Facebook are where the action is in video

    Last month, we gathered together some of the biggest video companies in New Orleans, Louisiana, for the third Digiday Video Anywhere Summit. During the summit, speakers and attendees discussed some of the biggest challenges and opportunities in video, including distributing on third-party platforms, the difficulties in measuring reach, engagement and ad performance in a fragme ...

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  • With ‘Game of Zones,’ Bleacher Report has entertainment ambitions

    Brothers Adam and Craig Malamut were freelance animators working on a Yahoo series called “Sports Friends” in the spring of 2014 when they were approached by Bennett Spector, vp of brand strategy at Bleacher Report, to pitch ideas for cartoons for the Turner-owned digital publisher. Huge NFL and “Game of Thrones” fans, the brothers pitched an idea for a show that would mash up ...

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  • I want my Snap TV: Snapchat’s move into show business shows early promise

    With 11 cable TV channels in the U.S. including A&E, History and Lifetime, A+E Networks is best known for TV shows including “Bates Motel,” “Pawn Stars” and “Project Runway.” But young people who are more used to watching stuff on their smartphones than on TV might be more likely to know A+E for another show, “Second Chance,” which just completed its first season on Snapchat.

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  • How NBC News cut video load times to under 3 seconds

    By switching from Flash to HTML5 video, NBC News has sped up video delivery on its websites, which has contributed to an overall growth in on-site video viewership amid various other user experience improvements. Today, 95 percent of the desktop videos across NBC News, and load in under three seconds.

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  • ESPN to produce digital-only ‘SportsCenter’ shows during the NBA Finals

    For people who plan to live stream the NBA Finals instead of watching them on ABC, ESPN will produce a live, digital-only “SportsCenter” after every game. It’s the first time ESPN has made a digital-only version of its flagship news and commentary show. The digital-only show begins June 1 after game one of the NBA Finals between the Cleveland Cavaliers and the Golden State Warriors.

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  • Facebook recruits its top publishers for exclusive shows

    Facebook is focusing on some of the biggest names on its platform to create video shows this summer. The social media giant has signed deals with Condé Nast, Mashable and Refinery29 to produce original and exclusive video shows, according to sources. These companies join a list that includes BuzzFeed, Vox Media, Attn and Group Nine Media, according to a Reuters report from yesterday.

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  • ‘Focused on profitability’: Why The Atlantic is shifting its focus to YouTube

    Forget food videos on the feed: The Atlantic is sailing against the winds, opting for longer videos as part of series that are distributed through YouTube. The 160-year-old publication, which has a small video operation compared to the distributed-media publishers that get billions of monthly views on Facebook, is focusing on creating longer videos that dive into serious topic ...

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  • Complex is getting 400,000 views on its daily pop culture YouTube show

    On April 10, Complex News launched its biggest video series yet, a daily morning talk show called “Everyday Struggle.” Hosted by Complex News anchor and MTV News alum Nadeska Alexis, each episode features lively debates between rapper Joe Budden and YouTube news personality DJ Akademiks on all things hip-hop and urban pop culture.

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  • ‘It’s still YouTube’: Video publishers talk about revenue potential on platform

    Facebook, YouTube and other social platforms offer scale to publishers looking to reach large — and new — audiences for their videos. For all the promises made by these distributors, which of them are helping video publishers generate significant — or, at the very least, consistent — revenue? At the Digiday Video Anywhere Summit in New Orleans, we asked a group of video executi ...

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  • How Sling TV is tackling programmatic TV ads

    If true programmatic advertising comes to TV, it’s going to be led by internet-based TV services like Dish Network’s Sling TV because they have the technology to make it happen. Today, Sling TV is adding to its programmatic TV business by also bringing addressable advertising into the fold. Previously, whether it was for ads sold directly or through automation, Sling TV allowe ...

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