sam ashken

  • 3 ways to make creativity and programmatic work together

    Sam Ashken is planning director at The Barbarian Group A recent report predicted that by 2017 programmatic advertising globally will be a $33 billion market. While there is excitement in the ad tech community as a whole, among many creative agencies and marketers, the programmatic opportunity is often met with a mix of confusion and blankness.

    Digiday- 9 readers -