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You may have noticed that the SERP Checker has now moved out of your advanced reviews and into a separate page, with new functionality and greater flexibility. We’ve provided a summary of what’s changed and how you can get the most from the SERP Checker. Where to find the SERP Checker The SERP Checker can now be accessed via the link at the top of your advanced reviews.
Google is always working to return the most relevant results to users based on their search queries. We know that among other things, Google also considers User Experience in its ranking algorithms, helping websites with great engagement to out-perform those that send negative signals, such as high bounce rates.