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Cringeworthy Tweets, chancy Twitter takeovers, questionable campaigns… the Twittersphere is full of brands exhibiting risky behavior. There’s a fine line between risky Tweets that work and those that don’t. We dive into five examples that could’ve gone very wrong, but ended up bringing glory and success to the brands and influencers involved.
Enterprises are investing a lot in social media marketing campaigns. But the smell of blood is in the water and it’s attracting a frenzy of hackers, spammers, and scammers. According to Nexgate, two in every 10 branded Twitter accounts are unauthorized or fake, with twice as many on Facebook. That’s scary enough to send anyone running.
When it comes to customer care, Texas Children’s Hospital doesn’t stop at the nurses’ midnight rounds. We heard about the excellent social customer service they were providing and wanted the full story. Cara Lovan, the senior social media specialist at Texas Children’s Hospital, spoke with us about how they’re making deeper personal connections and improving customer experienc ...
We’re in the midst of a malware epidemic and social media is prime breeding ground. According to Kaspersky Lab, 310,000 new malicious files are created every day, compared to 200,000 in 2010. These include everything from cyber annoyances for consumers to sophisticated and targeted attacks on corporate social accounts—shattering both reputations and bottom lines overnight.
Tamara Ward is your typical multitasking communications specialist. On any given day, she could be writing, designing, coding, and creating website content, producing videos and shareable images, organizing print media, or engaging social media followers online. Her biggest challenge is time (or lack of).
Careers aren’t as linear as they used to be. Rather than commit to a single career through to retirement, we often switch paths, and gather several careers’ worth of experience along the way. Can business leaders slow this trend and strengthen our sense of belonging, ownership, and pride? Statistics show that engaged employees are 20 percent more likely to stick around.
You’re at a dinner party, sitting next to the only couple you hoped you wouldn’t be stuck beside. They’re the type to bring cheap wine to the party, but only drink the good stuff while there. They’ve cornered you in yet another boorish conversation that’s all about them and your eyes begin to gloss over. Social media should not be like this dinner party.
Consumers advertising for brands is nothing new. But the role of user-generated content (UGC) in marketing is—and it’s not going away. Smart marketers see the value behind consumers telling their brand story and advertising for products by sharing genuine content. Today’s millennial population sits at about 1.68 billion. They trust UGC content 50 percent more than any other media.
Ranked first in the 2015 Digital Counties Survey, Fairfax County, Virginia, uses social media to provide better information security, transparency, and citizen engagement through digital communications. This local government now offers innovative lessons for governments of all sizes on how to use social media during emergencies and to inform future government initiatives.
Granville Island Brewing is a craft beer company with a target market scattered across the country. The brewery celebrated its second annual BrewSki Tour campaign, a two-week tour of local craft breweries and ski hills throughout British Columbia, Canada in February. The BrewSki Tour was a community-driven initiative aimed at connecting with Granville Island Brewing’s colleagu ...
How do you manage 50 social media programs on multiple channels, for communities scattered across the country, all from one corporate office? This is a daily challenge for Michele Lenni, the social media manager at Forest City Realty Trust, Inc., a leading developer, owner, and operator of real estate projects with over 50 residential communities across the U.S.
As of now, you have a world of opportunities at your fingertips the moment you type ‘@’ into your Hootsuite Compose message box. Simply typing ‘@’ automatically performs a live search for any Twitter and Instagram profile and any Facebook Page to include as a mention in your message. Tag as many profiles or Pages as you’d like in your message.
At Hootsuite, the difference between having your marketing budget approved or rejected depends on how you respond to three questions: What do you hope to accomplish with said budget? What are the key performance indicators (KPIs) that will show your success? How do your objectives and KPIs support those of your department and organization? As with any marketing initiative, success flow.
The National Center for Missing & Exploited Children® was established in 1984 to serve as America’s clearinghouse on issues related to missing and sexually exploited children. In 32 years of operation, NCMEC’s hotline has handled more than 4.2 million calls. NCMEC has helped recover more than 218,000 missing children and has distributed billions of photos of missing children.
Every team is different, but there are always a few key players you need to be successful. This is as true whether you want to win a trophy or a customer. When Hootsuite’s social media team first started out, we had one person playing the role of social media manager, content creator, and community manager.
We know our content creates awareness—but does it drive revenue? In this post, we’ll share three techniques to set up your first social media test. These techniques are based on what we learned from our customer, eHarmony. In this piece we’ll cover: How testing revealed eHarmony’s most profitable type of social content How to test your social content in three steps Tips ...