- Our Blog
Rappers have an easy relationship with the marketing side of the entertainment industry. Rapping is all about promotion, positioning, and scouting your competitors. Racing to release and market an amazing new product before your competitor may not be as cool as dropping a hot track days before your rival, but the process is pretty much the same.
The first piece of content marketing technology was probably the tablet. (Think Moses, not Apple.) Back then, it was enough to scratch out your message onto a stone slab, wave it in front of the assembled throngs, and call it a day. That solution worked pretty well for oh, like 3,000 years, until the printing press came along. Nowadays, not so much.
Readers of a certain age may remember a ’90s commercial for a product called Hair Club for Men, featuring a gentleman who proclaimed “I’m not only the president, I’m also a client.” For lack of a better metaphor, that’s basically how I’d sum up my role at Contently. Not only am I tasked with convincing marketers that our software will solve their content marketing problems, I a ...
Marrying content marketing to more traditional marketing functions sounds simple enough… until you try it. Content and marketing actually require very different skills; putting a content creator in a marketing role, or vice versa, is like mixing vodka and milk.1 The people in these roles speak different languages: ROI and go-to-market vs TKs and Oxford commas.
Last week, Crain’s New York released their 2016 New York Business Fast50 List, an annual ranking that recognizes the 50 fastest growing companies in New York City. The rankings are calculated based on annual growth rate, and only companies with at least $10 million in annual revenue are eligible. We’re proud to announce that Contently ranked 32nd, with a growth rate of 746 percent.
There is undoubtedly value in learning as much as you can about something before trying it. Why else would we all have to sit through those boring driver’s-ed classes? At some point, though, you have to get behind the wheel (literally and figuratively) and actually try it. Contently Live: Built for and by Content Marketers The same thing holds true for content marketing, which ...
Brands produce a lot of content, and Contently is no exception. Much of it goes on this blog, but as any marketer worth their lead funnel knows, there’s a whole universe of downloadable content (like sales decks, PDFs, and case studies) that lives elsewhere. This is what we tend to call middle- and lower-funnel content—the stuff we use to get people interested enough in our so ...
Content marketing is transforming. No, it’s not turning from a robot into a gun like Megatron. But many organizations are starting to leverage content in unforeseen ways even though marketing budgets make up only a fraction of the money spent on content by an organization in a given year. Content is the currency companies use to communicate with the world; the marketing depar ...
Content marketing’s moment has passed. That’s not to say it’s any less relevant than it has been. In fact, every prediction I see (including a few made here) suggests content spend will grow exponentially over the next few years. And yet, marketing budgets make up only a fraction of the money spent on content by an organization in a given year.
A year and a half ago, Contently signed the Super Bowl 50 Host Committee as a client. The committee wanted to created a content hub for visitors coming to San Francisco for the big game. As part of the deal, Contently would receive two tickets to the Super Bowl, along with a whole bunch of swag and party invites.
Back in 2013, an email from Joe Coleman, CEO of Contently (and my boss), came with the subject line “Bro stuff,” and only got worse from there. “Guys, why do we need an article on how content marketing can help you pull girls?” he wanted to know. He couldn’t see how this would help our business. You know what, you might as well just read it for yourself: That morning, Coleman ...