sam underwood

  • CTR as a ranking factor: what we know so far and how to action it

    For the last two years there has been much discussion and debate around whether click through rate (CTR) is something Google uses to determine where to rank a site. It all began way back when Rand Fishkin did an interesting experiment which provided some evidence behind his theory that CTR is in fact something that could influence rankings.

    Search Engine Watchin SEO How To's- 15 readers -
  • Imitating search algorithms for a successful link building strategy

    When doing a link building strategy – or any other type of SEO-related strategy, for that matter – you might find the sheer amount of data that we have available to us at a relatively low cost, quite staggering. However, that can sometimes create a problem in itself; selecting the best data to use, and then using it in such a way that makes it useful and actionable, can be a lot more difficult.

    Search Engine Watchin SEO- 19 readers -