samantha kerr

  • Why Online Polls Are Critical To Understanding Your Users

    October 20, 2017 Polls. They’re distracting. They’re inconvenient. They’re annoying. Often times this is the mentality that people have when they see or hear about online polls. Today I’m going to convince you that this is the wrong mindset to have. Today we’ll learn how polls can help us better understand our user’s behavior and how they can help us better frame the con ...

    PPC Hero- 13 readers -
  • Kicking Off and Maintaining CRO Client Relationships

    August 25, 2017 Kicking off any type of relationship can be overwhelming. A conversion rate optimization (CRO) relationship is no different. You have many different aspects to juggle when you’re beginning and maintaining these relationships, including: Verticals Industry types KPIs Client personalities Site structure The list goes on and on.

    PPC Hero- 15 readers -
  • Is Your Responsive Design Meeting The Needs Of Your Mobile Visitors?

    June 13, 2017 The “rise of mobile” continues to be a hot topic for marketers. It’s important to understand where people are spending their time and where advertisers are spending their money. So, how much time are people spending on their phones? Four hours. That’s how much time people are spending on their mobile phones today.

    PPC Hero- 19 readers -
  • Tools Providing Audience Data for Optimizing Landing Pages

    April 17, 2017 Optimizing your landing pages for the right audience is the key to having a successful CRO program. Today I’m going to walk through the tools that will provide you the knowledge and data you need to have to make these optimizations. The ultimate goal of these tools is to gather data about your users.

    PPC Hero- 16 readers -
  • Analytics as the Foundation for Successful Landing Page Optimizations

    February 16, 2017 For those of you following along at home, you’ll remember from last month that the analytics analysis is one piece of our CRO puzzle. What is involved in the analytics analysis and why is this important to develop landing page optimizations? Why Analytics? Utilizing your analytics platform will lay the groundwork for your landing page optimizations.

    PPC Hero- 14 readers -
  • 6 Components of A Successful CRO Program

    January 13, 2017 Last month we discussed the importance of conversion rate optimization (CRO). Having a CRO program is vital to making the right optimizations for the right users. Today we will dive into what our CRO program looks like at Hanapin Marketing. Our program contains the following: As you can see from our graphic above, all of these analyses feed into our key takeaways.

    PPC Heroin Paid Search- 24 readers -
  • CRO for PPC: Back to the Basics

    December 8, 2016 Whether you’re completely new to the PPC industry or you’re an expert, there are always questions around what CRO is and why it’s important. I’ll walk you through what CRO is, what kind of testing you can do to optimize and why this is so important to your PPC account. What is CRO? CRO stands for conversion rate optimization. Yes, we want to optimize for conversion rate.

    PPC Heroin Paid Search- 32 readers -
  • Why You Need To Segment Your Data By Device When Reviewing Landing Page Performance

    November 7, 2016 I’m sure everyone has gotten out their smartphone to look something up within the last 24 hours. Most of us have our phones on us all day, every day. They’re easy to carry around, they’re convenient, they give us access to so much information, they’re convenient, they keep us in contact with our friends and family, they’re convenient. Okay, you get my point.

    PPC Hero- 18 readers -
  • Recounting My CRO Day 5-Second Showdown

    October 13, 2016 #CRODay was just around the corner when I received an email from Oli Gardner stating that I’d been selected to compete in the 5-second landing page showdown that at the time was just 3 days away. Setting The Stage 12 participants (including little ol’ me) and 12 conversion rate optimization professionals go head-to-head in the 5-second showdown.

    PPC Hero- 18 readers -