Samantha Noble

  • Koozai’s Content Marketing Showcase

    We’re excited to announce the launch of Koozai’s Content Marketing Showcase. It’s been a real labour of love so we can’t wait to see what you think of it. What’s Koozai’s Content Marketing Showcase All About? We first came up with the idea of creating the showcase when we were looking for inspiration during a brainstorming session.

    Samantha Noble/ Koozai.comin Content- 9 readers -
  • A Mindset Shift: Thinking Beyond the Conversion #pubcon

    Today I had the absolute pleasure of speaking at Pubcon in Las Vegas alongside Lisa Raehsler looking at Paid Media strategies for targeting website audiences across every stage of the funnel. Lisa took the first part of the funnel from Unaware through to Buy and then I followed looking at strategies for increasing customer loyalty and encouraging customers to become advocates of the brand.

    Samantha Noble/ Koozai.com- 14 readers -
  • 10 Local Paid Media Marketing Ideas

    In the past few years we have seen Google and Bing really pushing the shopping side of search and both the search engines and advertisers have seen massively positive results from the channel. Moving into the latter half of 2016, we are seeing Google turn its attention across to local and this was very evident in their Google Ads & Analytics Keynote that streamed live back in May 2016.

    Samantha Noble/ State of Digitalin Paid Search- 10 readers -
  • Koozai Shortlisted Four Even More Awards

    Here at Koozai we put a lot of work into our clients’ campaigns so we always love it when we see our team’s effort being rewarded with not one, not two, not even three – but four of our award nominations being shortlisted. Two of which are for our ongoing, and highly successful work, with Papa John’s, which has taken the local pizza market by storm.

    Samantha Noble/ Koozai.com- 12 readers -
  • The Drum Search Award Winners 2016 Best Retail Ecommerce SEO Campaign

    We’ve needed to have a shuffle of our awards cabinet as we’ve got another award to add to our arsenal. You may have seen from our Twitter posts just how excited we were to have been shortlisted for The Drum Search Awards 2016. Well, we are now super proud to announce that we have won Best Retail Ecommerce SEO Campaign for our work with Papa John’s pizza.

    Samantha Noble/ Koozai.com- 15 readers -
  • Dominating the Paid Media Universe #TheInbounder

    Today I had the honor of speaking at The Inbounder conference in Valencia on the subject of paid media and how we as advertisers should be utilising as many of the relevant platforms as possible to channel our audiences through the purchase funnel. If we look back to the year 2000, when Google AdWords first launched, all we had to target with was keywords.

    Samantha Noble/ Koozai.com- 14 readers -
  • The Future of Analytics – Ask the Experts

    Estimated reading time: 12 minutes, 4 seconds If we look back over the past five years, we have seen some huge changes across the digital marketing landscape and one of the areas that we have seen significant changes is in the world of analytics. From call tracking and tag management to attribution and DMPs, we have seen them all make their way into our day to days lives as marketers.

    Samantha Noble/ State of Digital- 19 readers -
  • Samantha Noble to talk PPC Funnels at The Inbounder Conference 2016

    Good news at Koozai HQ. I’m pleased to announce that on the weekend of 19-20 May I will be attending and speaking at The Inbounder Global Conference. This year’s conference will be taking place in Valencia and will be their biggest yet with over 800 early bird tickets already sold. What Can You Expect? In my talk I will be discussing the benefits of using paid advertising in 2 ...

    Samantha Noble/ Koozai.comin Paid Search- 18 readers -
  • Koozai Shortlisted for Two EU Search Awards 2016

    We are extremely excited to announce that we have been shortlisted, not once but twice, for this year’s EU Search Awards! The two categories are Best Use of Search for Retail and Best Local Campaign. Both of these nominations have been for our ongoing and dedicated work with Papa John’s, the highly successful pizza delivery company.

    Samantha Noble/ Koozai.comin Paid Search- 14 readers -
  • The Adoption of Gmail Sponsored Promotions (GSPs)

    Estimated reading time: 6 minutes, 23 seconds Gmail Sponsored Promotions (AKA GSPs) came out of BETA at the tail end of 2015 but advertisers haven’t seemed to jump all over these yet and the competition levels appear to still be relatively low in comparison to other PPC channels. To kick start this post, I want to ask you a couple of questions related to Gmail Ads.

    Samantha Noble/ State of Digitalin Paid Search- 18 readers -
  • Awesome Reporting for Winning at PPC #HeroConf

    Today I had the pleasure of speaking at the first ever Hero Conf in London. This is an event that has been running in the US for years but has only just headed over the waters to the UK. It has been a great event and one of the only events in the UK that is fully dedicated to PPC. The event attracted around 200 attendees and 40 speakers from around the world and there have be ...

    Samantha Noble/ Koozai.comin Paid Search- 13 readers -
  • Koozai’s Free Digital Marketing Clinic

    Koozai’s Free Digital Marketing Clinic 16th Oct 2015 News, Events | No Comments 2 minutes to read Following the success of our previous Digital Marketing Clinic we are very excited to announce that we will be holding a second one on Friday 20th November. The event will be held at The Solent Hotel near Southampton.

    Samantha Noble/ Koozai.comin Paid Search- 19 readers -
  • How to Compete on Google Shopping #BrightonSEO

    Earlier this year, we did a survey to 1,000 UK retailers to find out how effective Google Shopping campaigns have been for them. The results highlighted that businesses still have a way to go to make their campaigns fully worthwhile. All the results can be found here. My talk at BrightonSEO in September 2015 focused heavily on what eCommerce businesses need to do in order to ...

    Samantha Noble/ Koozai.comin Paid Search SEO Google How To's- 32 readers -
  • 7 steps to decide which awards to enter

    I don’t know about you but I have lost count how many awards we have for the digital marketing industry and the number seems to be increasing each year. If you also take into account business awards, the number is pretty significant. In fact, I have started pulling together a list of all the awards (primarily UK) and just using my own resources, at the time of writing this p ...

    Samantha Noble/ State of Digital- 17 readers -
  • How to Compete on Google Shopping #BrightonSEO

    Earlier this year, we did a survey to 1,000 UK retailers to find out how effective Google Shopping campaigns have been for them. The results highlighted that businesses still have a way to go to make their campaigns fully worthwhile. All the results can be found here. My talk at BrightonSEO in September 2015 focused heavily on what eCommerce businesses need to do in order to ...

    Samantha Noble/ Koozai.comin Paid Search SEO Google How To's- 29 readers -
  • How can you market a business when you don’t know everything?

    Whether you work client side or agency side, the goal when running any online marketing project is most likely going to be the same: To increase business generated from the website and improve return on investment Of course there will be other goals too but at the end of the day, what business does not want to get a better return from their marketing efforts? At Koozai we have been working.

    Samantha Noble/ State of Digitalin SEO How To's- 17 readers -
  • Survey: A Deep Dive into Google Shopping Performance

    Survey: A Deep Dive into Google Shopping Performance 4th Aug 2015 Paid Search | No Comments Going back a few years, Google Shopping (known then as Google Base) was a free to use platform for businesses to upload their product feed to gain free traffic via the Shopping area of the search results.

    Samantha Noble/ Koozai.comin Google- 26 readers -