Samantha Schultz

  • 3 Reasons Your Website Needs User Testing

    User testing is a quick way to show users your wireframes, designs or development site to get feedback. There are several tools out there that will help you set up user testing. A couple of our favorites are usertesting.com and usabilityhub.com. For an inbound marketer, quick feedback with user testing can help you avoid costly mistakes with your website.

    Samantha Schultz/ Inbound Marketing Blog- 6 readers -
  • 5 Ways You're Overthinking Your Inbound Marketing Website

    At the end of the day, your website should do a couple things. Attract quality traffic. Convert traffic into leads. Reflect and promote your brand. Here are 5 things you are overthinking on your inbound marketing website because, in the grand scheme of things, they matter little. 1. Speaking to everyone about everything Sometimes we catch our clients and ourselves in this hurry ...

    Samantha Schultz/ Inbound Marketing Blog- 6 readers -
  • The Top 5 Ways You're Screwing Up Copy On Your Website

    Are you doing the worst thing humanly possible to your website? Ignoring your website copy is a painful mistake so many companies make. Luckily, it's something you can fix if you take the time to do it right. Here's the top 5 ways you're screwing up copy on your website and what you can do fix it now: 1. Not Writing For Your Audience As much as I repeat this, the basic premise still gets lost.

    Samantha Schultz/ Inbound Marketing Blog- 6 readers -
  • Moving to the HubSpot COS? Here's What to Expect

    This is a follow-up for anyone who read the posts on planning for a HubSpot COS migration, as well as launching on the new COS. Many HubSpot customers are migrating to the new COS platform. Here are a few words of wisdom from our experiences so far. Be Flexible It is important that you consider how your content will work on the new flexible, responsive framework.

    Samantha Schultz/ Inbound Marketing Blog- 8 readers -
  • 5 Things To Remember When Setting Up Your HubSpot COS Blog

    Many HubSpot marketing automation customers are migrating to HubSpot's new COS blog. Whether you are moving from an older HubSpot blog platform or completely new to the blog functionality in HubSpot's COS, pay attention to the below items to make the most of your blogging experience! 1. Call to Action Buttons By far, the biggest mistake we see clients new to inbound marketing m ...

    Samantha Schultz/ Inbound Marketing Blogin Social- 6 readers -