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The beauty of the internet is that anyone, anywhere, can create a web page about anything. If you like cats and live in New York City, you can create a blog about the day-to-day activities of cats in the streets of New York City. Will anyone other than your mother read your blog? Probably not – but nobody’s going to tell you that you can’t publish the blog.
Is There Such a Thing as Too Many Pages for SEO? January 22, 2016 by Samuel Edwards Leave a Comment Every page on your site is indexed in Google, so it has a chance at appearing for a search query relevant to that page. You would think the more pages you add, the more overall chances you’ll have to rank, and get increased visibility.
3 Tips for Creating More Effective Online Ads January 14, 2016 by Samuel Edwards Leave a Comment If you’re interested in getting more traffic to your website or growing your business’s online community, a great way to accomplish this goal is to run online ads. There are many places and formats in which you can run ads, including platforms like Google AdWords.
When discussing SEO, the emphasis tends to be on explicit content. As such, those who create web content tend to focus on a few key issues: keywords, original content, and quality links that reflect well and boost search results. However, there are a number of commonly overlooked features that influence the effectiveness of SEO. One of these factors is placement.
3 Must-Track Website Metrics For Every Business December 8, 2015 by Samuel Edwards Leave a Comment When it comes to owning and operating a business, a huge portion of your time is spent tracking and calculating the effectiveness of certain decisions. From tracking employee time to ensuring budgets are being kept to, there are metrics to be aware of in every aspect of your b ...
Once you familiarize yourself with what structured data markup is and why it’s important for SEO success, your brain should quickly shift into action-mode. How can you leverage structured data markup to in order to help the search engines help you? Well, the key is to avoid getting overwhelmed. When viewed as one massive entity, structured data is confusing and perplexing.
Why SEO Is About More Than Just Keywords October 7, 2015 by Samuel Edwards Leave a Comment If you’ve been using SEO in your web writing you know that it can really help bring readers to your website, it can bring you up farther when it comes to search engines, and it can even work to convert readers into sales. But it’s about more than just attracting people, it’s about how you do it.
The issue with website content is that it has to be written with multiple audiences in mind. First off, you have to write for your target market of customers and users. It needs to be written and structured in a way that they can understand and relate to your business. But unfortunately, that’s not your only focus.
Don’t Get Duped by the Wrong SEO Firm August 18, 2015 by Samuel Edwards Leave a Comment SEO is still largely an unfamiliar topic for business owners and traditional marketers. While very few people will dispute the value of SEO, it’s safe to say the majority of business professionals don’t really know what SEO is, what it can and cannot do, and how to incorporate these stra ...
3 Ways Google’s Alphabet Shift Is Bringing About Changes August 13, 2015 by Samuel Edwards Leave a Comment Google’s decision to restructure as part of the parent company Alphabet came as quite the surprise to many in the tech industry. Seeing this technology giant segmenting itself and completely overhaul the organizational structure of the business may have some asking wha ...
5 Ways Social Media Affects Google Search Rankings May 21, 2015 by Samuel Edwards Leave a Comment It seems like everything funnels through social media these days, and SEO should be included in that category. Not only are the two related, but social media actually has a direct impact on search rankings and overall SEO efforts.
As a business, nothing can be more frustrating than blending in. You want to set your brand, products, and services apart from the competition and make a statement. However, if you don’t listen to what Google wants and how they want it done, you’ll probably end up in a sea of internet anonymity. Learning how to appease the search engines will pay off in the future, so listen up ...
In certain fields, industries, and technologies, change is an integral characteristic. In these fields, keeping up with current trends and whirlwind changes is the key to success. SEO is one of these areas. As 2014 is nearing its end, savvy marketers are looking ahead to see what SEO changes the New Year will bring. SEO Trends for 2015 2015 will be full of evolving SEO methods and practices.
As a search marketer and (somewhat) decent human being, there’s something that’s been bothering me over the last few weeks, and even more so as reports are coming out that Google answer box results are now up more than ever. It’s the fact that Google claims they’re providing users with direct answers in SERPs to enhance the overall UX, however, for results that you would think ...
For some time now, the SEO community has been abuzz about semantic search and incorporating structured data markup to sites in an effort to help search engines understand the context of content on a given page and render rich snippets within search results. And for good reason! In a (relatively) recent case study conducted by Tenthwave Digital, we found that incorporating struc ...